How to Setup Full Service EDDM Postcard Files

Since the launch of Full Service EDDM, there have been quite a few questions regarding the setup of the print files. The USPS requires this product to be designed a bit differently than regular print-only EDDM, so we thought we’d try to answer a few of the most common questions.

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Since the launch of Full Service EDDM, there have been quite a few questions regarding the setup of the print files. The USPS requires this product to be designed a bit differently than regular print-only EDDM, so we thought we’d try to answer a few of the most common questions.

Let’s Talk Indicia!

Print-only EDDM is pretty loose with the size and location of the indicia and the “local postal customer” box. There are basic requirements, but overall you have some wiggle room. With Full Service EDDM, the post office is giving you a postage discount because Primo Print is doing all the work for them. We are ensuring them that the paperwork is filled out correctly and that the indicia and postal information are perfectly placed and readable. That is why it is so important to follow the templates we provide on our site.(Click to download the appropriate size template 4.5″ x 12″6.5″ x 9″6.5″ x 12″6″ x 12″8.5″ x 7″8.5″ x 11″8.5″ x 14″8″ x 6.5″8″ x 10″9″ x 11″9″ x 12″)

We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats, for horizontal and vertical layouts.

When I design Full-Service EDDM, I always set up my InDesign file according to the postcard size I’m printing, and then draw a frame rectangle – fitting it perfectly to the edges of the page. Then I place the EPS indicia file that matches my final postcard print size. Do not “fit to page”, “center” or make any additional adjustments to the file. It should place perfectly where it is to print.

InDesign indicia file placement for the back of 6.5 x 9 full-service EDDM postcards.

Then, make sure you lock it into place. Now, as you build your postcard artwork, you know that the indicia and postal box are secured in the required position. You’ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the postcard proportions.

The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer.
This image explains the location of the indicia. The indicia and local postal customer boxes can go right over the top of your background image

Return Address Placement

The return address is very important and is a required element of your postcard. You need to supply either a physical address or a P.O. Box and what’s just as important, is where you put it. Normally, we think of the return address going just to the left of the indicia. But with Full Service EDDM, it is required for the return address to be placed in the top left corner. Some people choose to make it fairly small and on one line so that it is not too noticeable. Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.

If you follow these two simple placement requirements your Full Service EDDM postcards should be able to mail properly!

If you need further assistance with your EDDM setup, feel free to contact our design department. We would be happy to help you set up the postal information or even help you design your postcard from scratch.

SEE ALSO: What is Full Service EDDM?

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Spring 2017 Color Trends and Combinations

Take a look at our collection of Spring colors that work well together for your next print project.

Gone are the days where the color black rules the world. For many years, black was considered a color of power and white was a color of tradition. But according to Pantone and recent color trends, the power lies in color – bright, get-me-noticed color. Every year, Pantone takes a look at what is going […]

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Gone are the days where the color black rules the world. For many years, black was considered a color of power and white was a color of tradition. But according to Pantone and recent color trends, the power lies in color – bright, get-me-noticed color.

Every year, Pantone takes a look at what is going on in the world around us and chooses a color that reflects, what they feel, is “a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.” And every year, they seem to get it right. We start seeing those colors used in, not only graphic design but interior design and fashion.

This year’s “Greenery” symbolizes a new beginning. To me, it really represents life, excitement, and growth. Greenery is a bright, earthy green that can be relevant no matter the season. Which brings me to spring!

2017 pantone color of the year is Greenery. It's a bright, earthy green that can be relevant no matter the season. Which brings me to spring!

This year, I think we have the opportunity to have a lot of fun with the spring pallet. Sometimes it can be kind of scary to put yourself out there with such bold colors, but I’d really encourage you to give it a try.

Below are a few color combinations that I created, based on the 2017 Pantone Spring Colors. I’ve kept them very simple, only three colors per combination. I find so many amazing color pallets online, but when designing pieces, sometimes it’s more realistic (and aesthetically pleasing) to minimize the use of multiple colors.

Take a look at a few color combinations that I created, based on the 2017 Pantone Spring Colors. Sometimes it’s more realistic (and aesthetically pleasing) to minimize the use of multiple colors.

So, how do these colors look in action? Below are two business card designs that our in-house designers have put together, using the Pantone Spring Colors. Each design is unique, showing that these new trendy colors will be relevant no matter the business or subject.

Business Cards that our in-house designers have put together, using the Pantone Spring Colors.

SEE ALSO: How to Unlock the Power of Color for You and Your Brand

There are also a few colors that Pantone didn’t include, that I’m seeing a lot lately. Below are my personal selections for trendy colors that may be popping up a little more in the months to come.

Here are some trendy colors that may be popping up a little more in the months to come to use when designing your print product.

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Details on How to Create a Business Card

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that represents you and your brand. A well designed business card clearly conveys all important information necessary for someone to reconnect with you. 

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Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that represents you and your brand. A well designed business card clearly conveys all important information necessary for someone to reconnect with you. 

You can design your own business card or have a graphic designer who specializes in designing logos, letterheads, signage, and other personalized components necessary to present your image in a cohesive and professional manner. Either way, there are some basics you will need to focus on.

Card Stock and Colors

Start by choosing a sturdy card stock that will fit into someone’s wallet or a card stock that is tear and water resistant and prevents chipping along the edge of the cards.  Take a moment and decide on whether you want the finish of the stock to be glossy, matte, or textured for you and your business. Business cards are available in a variety of sizes allowing you to pick out a card that is as unique and distinctive as you are.  You don’t have to select the standard 2” x 3” business card even though they may not be able to easily stored as they are bigger. Printing a magnet card is another popular choice, especially if you are in a service industry, such as appliance repair – the card will always be right there on the face of the appliance for easy access. If you truly want to make a great first impression, selecting a thick business card can do the trick.

Select the color of both the background and the font. You will have to play around with this by superimposing text over background. You can easily do this on most basic word processing programs using the available color wheels to create backgrounds and texts in a variety of color options. You want your colors to work well together, not to clash. If you don’t have an eye for color, ask colleagues or friends to offer opinions. Stick to just 2 colors if possible. If you already have a logo, that should be your starting point when choosing colors.

SEE ALSO: Which is Best for You; Coated or Uncoated Card Stock

SEE ALSO: How to Unlock the Power of Color for You and Your Brand

Font Selection

Once again, if you already have a logo, try working with the fonts on the logo as a starting point. Otherwise, go back to your word processing program and play with the many fonts available. Make sure that the font you select is very easy to read. It doesn’t matter if it is serif, sans-serif, or calligraphic. It just has to read well. You don’t want someone to have to ask you what a word is because the font is too elaborate or whimsical.

SEE ALSO: How to Select The Right Fonts for Your Print Materials

Printing Options

There are a few printing options to enhance the look and feel of your card. You can select foil stamping, which is a method used to inlay a metal finish into the text and image areas. Popular colors for stamped foil include silver and gold. Another popular option can include spot UV which is great for highlight a logo, image, photograph or pattern. Inline foil is a simple and an affordable way to make your card stand out from the crowd. You can turn a wide range of CMYK colors into multi-colored foils.

SEE ALSO: Include Stamped Foil to Your Business Card

SEE ALSO: Inline Foil – Get Noticed with This Beautiful Print Option

Card Information

All the important information needs to be included front and center on the front. Sometimes having a clean and simple design is better than a card full of information making them difficult to read and understand. Try to include the following in the design:

  • Name, include title if appropriate
  • Company name
  • Phone number
  • Email address
  • Website address
  • Physical address, only if relevant
  • If the business is active on social media, you may want to include the accounts on the back.

A simple business card design can make a big impact!

SEE ALSO: 10 Crucial Parts of an Effective Business Card Design

Try not to clutter the card with too much information.

When receiving a business card, look at it closely. Make note of what impresses you about a card and what leaves you bewildered. Take a look at some cards designed in-house by viewing our gallery. One of the most important job in designing a business card is to engage your audience and to leave a positive impression. Plus, they need to be done creatively and they concisely must tell someone exactly who you are and what you do.

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Tips on How to Design an Effective Postcard

Postcards are a great way to grab attention and promote your business, product or services. Creating a strong postcard is key to successfully attracting interest and new customers. It can be challenging to design one, below are some tips to help you get started.

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Postcards are a great way to grab attention and promote your business, product or services. Creating a strong postcard is key to successfully attracting interest and new customers. It can be challenging to design one, below are some tips to help you get started.

Keep Your Audience in Mind

It is important to remember your target audience when creating the design.  Make sure you understand the tone and style of a design  as it may attract some and possibly repel others. So, finding the right tone and style of your target audience will be most effective. When thinking about the tone of the cared, it should match your business to create a coherent whole. Provide the audience with the information you want to pass along, this may include useful text, coupons and a call-to-action. By including a CTA, it take the guessing out allowing recipients to understand their next move.  This can ultimately increase customer response.

SEE ALSO: Marketing Ideas and Tips for Printing Postcards

Maximize the Space

Postcards are available in a variety of sizes to meet your needs; for either a small or large business. Depending on the size of the postcards selected, it can be challenging to communicate your complete message. Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message. Including hi-res pictures, logos, and bright color all can help add interest and can show what you are trying to communicate. Try to keep the text limited to one or two font types and avoid large blocks of text and light colored text that can be difficult to read.  You want to make sure the recipient is able to understand your message, but most importantly, be able to read it. The goal of a postcard should be to capture the reader’s attention and make them want to find out more.

SEE ALSO: Helpful Tips on How to Market Your Business with Postcards

The Format

Keep your postcard clean and simple, without overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly in the design. Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Rounded corners, matte finish, velvet laminated and other options including spot UV, stamped foil can give your postcard a unique feel  and look making it stand out from competitors.

SEE ALSO: Not Sure Which Option to Select? Request a Free Sample Packet

Remember the Back

Depending on how the postcard was delivered in the mail, sometimes times the back displays first, so consider using that space to grab the attention of your audience. Both sides should work together to attract the reader’s interest and convey your business message.  Always proofread your text and review the details of your postcard before finalizing. Postcards are a great way to attract the interest of your audience; spending time carefully designing a postcard can let you reap the rewards later.

If you would like to request a custom design, contact one of our in-house graphic designers. They will be happy to assist with your project. Take a look at some of our custom designs by viewing our design gallery.

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