7 Marketing Essentials for Your Dental Practice

Business Cards for Dentists

For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people. With this to contend with, it is […]

View Full Article +

For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people.

With this to contend with, it is critical that dentists not only have excellent bedside manner but that they are successful in their marketing strategies.

Below are our top 7 ways to effectively promote your dental practice with print marketing.

Business Cards

Business Cards are the foundation of every successful business. At Primoprint, we offer a diverse array of printing options and high-quality paper stock. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. Primoprint business cards are also available in  Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners.

Make sure to tailor your graphic design to your clientele base. Do you have a practice in an upscale metropolis? Make sure that your business card comes across classy and sophisticated. Or, do you work mainly in pediatric dentistry? Use artwork that comes across as cheerful, perhaps with animated characters or brighter colors.

Every Door Direct Mail®

EDDM® Postcards are great for Dentists to reach new and potential customers.

In a 2015 USPS® Household Study, researchers found that 81% of recipients read or scan their mail daily. Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area. EDDM® is also a perfect medium to advertise business details and incorporate coupons for dental products or services. Choose from Glossy UV Coated, Matte, or Spot UV Gloss in 11 standard postcard dimensions, printed in stunning full color, single or double-sided.

Stickers/Roll Labels

Stickers are a great branding tool, especially for young children as a reward for good behavior during their visit. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, and Short Run Crack-N-Peel stickers with no additional coating. Custom shaped roll labels like those shown in the image below are sure to put a smile on your young patient’s face. 

Make a Client Smile with Custom Shaped Roll Labels

Brochures

Brochures are ideal handouts and sales pieces, giving you a trifold canvas to easily and effectively share your practice’s information along with your various services. We can give your marketing materials the pizzazz they deserve with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Magnets

Leave your clients with a unique yet practical marketing reminder. Post it on your refrigerator, inside your locker, or on any metal surface. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV coated card stock and are available in a variety of shapes and dimensions. It’s easy to make a statement with printing magnets for your business.

Bookmarks

Bookmarks are more than just a practical placeholder; they’re a potentially informative canvas. On one side, you can advertise your practice. On the other, the opportunities are endless. If you’re targeting children, list fun facts about your state, feature the top five most commonly misspelled words, or list three riddles for them to decode. For an adult client base, list the dentist’s favorite dental hygiene products with the most cost-effective prices in town, a list of the staff’s favorite books, or a discount for their next visit. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Hang Tags

Perhaps one of the more creative ways of marketing, hang tags are the perfect size for you to place your logo along with key contact information. They’re great for complimentary tooth brushes and floss one generally receives at the end of an appointment. We offer a diverse selection of sizing and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

Close

A Beginner’s Guide to Successful Event Marketing

Event Marketing Guide 101

Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an […]

View Full Article +

Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an outdoor beer festival. These are but a few types of event marketing we engage with on a regular basis.

Event marketing strategies are designed to leave a lasting brand-centered impression by grabbing the potential customer’s attention. It provides value to attendees beyond surface information If properly executed, it will give each of them a resonating experience.

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers.

In order to pull off a successful campaign, it’s critical to identify the target audience and create an experience that’s sure to remain in attendees’ minds. Through interacting with both current customers and prospective buyers, a brand can build a favorable impression and long-lasting relationships.

Event Marketing can be challenging. We've listed some print materials that can help you promote an event effectively.

Below are key tools to take your event marketing skills to the next level.

Table Tents:

These are perfect for promoting your business, product, or event. They are a great way to get the word out about deals, promotions, specials, or upcoming events. Don’t be afraid to think outside of the box either! One of our clients realized that table tents are the perfect size and shape to go around the scarves she sells. This concept would also work well for t-shirts and other products that can roll up and fit inside.

Business Cards:

A signature statement in the marketing world, Primo Print offers a diverse range of printing options and high-quality paper stock for our business cards. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and thick 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. They are also available in Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners Business cards aren’t just for wealthy, high-profile businessmen. Young professionals can benefit greatly from using business cards to jumpstart their careers through promoting themselves and their brand.

Banners & Banner Stands: 

Stand out among the crowd with our diverse range of high quality indoor and outdoor vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. These banners include hems and grommets for easy hanging. Our banner stands are easy and effective; they’re well-designed, durable, lightweight, and compact enough that they can be conveniently packed in a small bag for easy travel.

Flags:

Ours are extremely versatile; they can be used by many businesses—from restaurants to car dealerships. They can also be used to welcome clients, announce your presence at trade shows, and advertise sales. Primo Print offers two flags: a feather as well as a teardrop shaped flag. These promotional flags have the ability to capture a customer’s attention quickly, whether used for indoor or outdoor uses. You have the option to add a cross base with a pole for indoor flags, and with outdoor flags, you have the option to purchase a pole and a ground stake. Because of their size and weight, our custom flags are easy to transport and store.

Stickers:

A great tool for personal or business branding, you can easily plant your logo on just about anything. Our custom stickers are ideal for product packaging, handouts, presentation folders, guerrilla marketing, or showing support for your favorite cause or political beliefs. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, 4mil Vinyl Indoor/Outdoor Bumper Stickers, and Short Run Crack-N-Peel stickers with no additional coating.

Notepads:

Most business professionals have a notepad on their desk for meeting notes, to-do lists, etc. How great would it be if that notepad was customized with your company’s branding and contact information? Notepads are ideal for handing out at conventions and trade shows to potential and current clients. We offer Linen and Premium Smooth finishes on our high quality 70LB paper stock in a variety of sizes and quantities.

Bookmarks:

More than just a placeholder for reading materials, bookmarks are a potential treasure trove for your business information and tools. For example, a design company could offer a designer’s ruler as their bookmark, featuring font sizes, line weights, unit conversions, branding, and contact info. Or, maybe you’re a ballet studio. Draw potential students in with a discount on a class package or a “free first class” pass. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Brochures:

Brochures are excellent handouts and sales pieces, allowing businesses to easily and effectively showcase their information along with the products and services they offer. From takeout menus to college brochures, this product has endless uses. We can take your marketing tools to new heights with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Rack Cards:

Whether you’re promoting an upcoming play performance or marketing your pizzeria, custom rack cards are an easy and cost-effective way to promote your business. Rack cards are ideal for handing out around areas with high volumes of foot traffic. This product features a layout that’s perfect for coupons, calendars, price lists, and upcoming events. We offer printing options, such as Spot UV Coating, Glossy UV Coating, Matte Finish, Silk Laminated, and more.

Hang Tags:

A creative way to give your product some pizzazz, our hang tags serve well as custom jewelry and clothing tags, toys, for mason jar treats, and more. Hang tags are great for establishing pricing and serving as a branding reminder. We offer a diverse selection of sizes and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

Presentation Folders: 

A practical way to display your branding and contact information and store more of your marketing materials inside, all of our custom folders are available with your choice of 1 or 2 pockets as well as business card slits. Presentation Folders are perfect for trade shows and business meetings. We offer a variety of options and finishes, such as Glossy UV Coated, Matte, Silk Laminated, Spot UV, 14PT Uncoated, 100LB Gloss Cover, Pearl Metallic, and 14PT Natural.

Close

Typographic Hierarchy

3 Levels of Typographic Hierarchy

In communication, it is important is to establish effective typographic hierarchy. According to educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate levels of importance to the view.” Through this particular organizational system, one is able to combine both typographic and spatial elements to create the desired effect. In […]

View Full Article +

In communication, it is important is to establish effective typographic hierarchy. According to educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate levels of importance to the view.”

Through this particular organizational system, one is able to combine both typographic and spatial elements to create the desired effect. In mixing different sizes, weights, and fonts in typeface or incorporating drastic colors or white space, one can impact a copy’s readability and usefulness.

There are three levels of typography that are used to create an effective hierarchy.

  • Level One: This is viewed as the most important content or information: this should be the most prominent typographic element in your design. 
  • Level Two: Generally, these elements help organize your design into sections or help group similar information together. While it shouldn’t stand out as much as your Level 1 type, it should clearly guide viewers through the different parts of the design.
  • Level Three: When you have a text-heavy layout, this level of typography is typically the meat of the design. This is the copywriting text, where you get into your design’s message. Level 3 can vary in length—from a couple of paragraphs to a brief description; the primary concern is to ensure the content is easy to read as the font will be smaller.

Learn the importance of Typography Hierarchy in print

In establishing typographic hierarchy, weight and typefaces are essential, particularly for headlines or subheads. In addition to decorative and bold typefaces, a very light typeface can also draw attention in the right setting.

Type Size

The viewer’s eye is first captivated by the largest-size type and then continues to other elements. With three levels of typography, the font size generally starts out biggest at the top (Level One), and it decreases in size as you move down the page. Since we read from left to right and top to bottom, the top-to-bottom hierarchy is the most natural way for readers to navigate information.

Color

Using color either attracts attention or de-emphasizes an element. Because colors carry their own meanings and associations, make sure that your color selection matches your brand and design purpose. Remember, an overuse of color can create visual confusion, which will undermine its effectiveness.

Case

Using capitalization sparingly can be an effective way to capture one’s attention and show importance, especially in headings or subheadings. However, all caps can be detrimental to readability, so using traditional uppercase and lowercase is preferable for lengthier text.

Placement and Setting

The placement of every element as well as the kerning, or space between and around them, is part of the overall hierarchy. Make sure to keep the most important information prominent. Place all related elements together and visually separate others to organize and structure the content.

Alignment

The way in which you align elements implies their relative level of significance. For example, centering conveys a sense of importance; it is most commonly used for titles, invitations, headlines, and announcements. On the other hand, running body copy generally calls for less focus than headings and subheadings; this is why is it generally set flush left, making it easier to read and comprehend.

White Space

Using negative or white space can create emphasis and draw attention to key content and elements. It is best not to overload every inch of space on a page because that can create excessive “visual noise,” fatiguing or confusing the reader.

An effective design offers visual clues to guide the observer through the content. Successful typographic hierarchy is crucial to communicating the intended message and maximizing the chances of the content being read and comprehended.

Close

3 Influential Rebrands

Top 3 Influential Rebrands

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs. Below are three of the most influential rebrands from 2016. SIMPLIFICATION: MASTERCARD One big trend […]

View Full Article +

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs.

Below are three of the most influential rebrands from 2016.

SIMPLIFICATION: MASTERCARDMastercard simplified their logo, which has become a recent logo trend.

One big trend this year is logo simplification. Pressure from social media, current design preferences, and digital advertising currently dictate that logos need to be legible when small. This means that companies are investing billions to rebrand to simpler, flatter logos. While the logo’s interlocking circles remain, the horizontal lines framing the word “Mastercard” and sitting in the overlap have been removed and replaced by an orange shade, the end result of mixing primary colors yellow and red. The combination strives to cement “connectivity” and “seamlessness,” one of the company’s key brand messages.

Following the rebrand, research conducted by Mastercard showed that more than 80% of consumers still recognized the symbol without the inclusion of the name.

NEGATIVE SPACE: INSTAGRAM
Instagram's Rebranded Icon to include negative space.

Negative Space can provide a memorable way of calling to attention a company’s attributes. While Instagram kept its camera icon, they switched from a retro three-dimensional design to a flat, minimalist design. The use of negative space is key in their new design, as it outlines the camera lens and flashes against the rainbow gradient.

CLEAN LINES: TACO BELLTaco Bell's New Brand Identity with the use of clean lines.

As companies are leaning more towards simplification, one of the first things to go has been and textures. Rather, larger businesses are opting for logos with clean, simple lines, as this makes building signage easier and more cost effective.

Taco Bell’s designers opted to pair down the logo, replacing its magenta, purple and yellow with a regal purple with subtle gradient shading. It utilizes white space to shape the bell.

Think your brand could use a refresh? Our design team would be happy to assist you with creating a new modern identity for your business. For more information about our logo design services click here or email design@primoprint.com.

Close