Why Table Tent Marketing is so Effective

Marketing with Table Tents

I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do!

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I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do!With the use of table tents, your audience is at your fingertips. They are sitting there, willing and waiting, for you to give them something to look at. That is why tabletop marketing is so effective.

And do you want to know the glorious part? This marketing tool works far beyond as table tents for restaurants and bars!

Other great uses for table tents are listing company services, showing pricing, highlighting new products, advertising your social handles, displaying credentials, providing directions, and showing upcoming events. The possibilities are really endless. If you have an audience standing around, and some sort of table or counter available, table tents are the way to go.

Here are some examples of how we have used table tents in the past:

Examples of Table Tent Marketing

And don’t be afraid to think outside the box. One client we design for realized that table tents are the perfect size and shape to go around the scarves they sell. So now this paper marketing tool has become part of their product packaging. The same concept would work great for t-shirts or other products that can roll up and fit inside. And they sit nicely on store shelves since they have the flat bottom.

Use Table Tents for Unique Packaging

Templates and Stock Options

When you are ready to put together your artwork, be sure you download one of the table tent templates from our website. 4 x 6 and 5 x 5.5 sizes are available for UV Coated table tents and the 5 x 5.5 size is also available with a Matte finish. This will show you where the fold lines are, making sure your artwork is displayed properly.

Do you have a great idea for how to use your table tent? We’d love to see what you’ve got! Tag us (@Printprint) on Instagram or hashtag your photos with #primoprint.

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New Painted Edge Business Cards

Pearlescent Painted Edge Business Cards

Shop Now Creatives seeking to showcase their personality are in luck. Primo Print is excited to release its 32PT Uncoated Painted Edge business card.

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Shop Now

Creatives seeking to showcase their personality are in luck. Primo Print is excited to release its 32PT Uncoated Painted Edge business card.

This 32PT thick uncoated card stock currently features edge painting in a variety of striking colors:

Pearlescent Colors: Gold, Pink, Green, Purple, Yellow and Orange.
Standard Colors: Red, Yellow, Blue, Brown, Turquoise, Orange and Pink

The cards are also available with white unpainted edges. Our edge painted business cards offer a pop of color, creating a fresh and captivating look. At this time, Painted Edge cards are 2”x 3.5” with standard corners and come in quantities of 250 and 500.Painted Edge Business Cards Infographic32PT vs 19PT

 

Crushing Our Competitors

Our goal is to make high quality, affordable cards. For $69, we are offering the single sided card, while our double sided card is priced at $89. Currently, our competitors such as Oubly offer cards for $119, and Thikit’s cheapest painted edge card comes in at $127.08. Primo Print’s standard production time is 2-4 business days.

DIY Disasters

With Pinterest and other DIY websites, it may be tempting to craft your own. While there are those who may attempt to replicate our methods, our Painted Edge business cards offer a superior alternative to messy DIY attempts.

Business cards are essential in building relationships and networking. Primo Print’s Painted Edge business cards are sure to leave a lasting impression.

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CMYK vs RGB; CMYK Wins Every Time in the Print World

Shows CMYK vs RGB

CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB color mode is used to display images that are intended to be viewed on monitors and screens only.

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CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB color mode is used to display images that are intended to be viewed on monitors and screens only.

CMYK vs RGBCMYK stands for Cyan, Magenta, Yellow, and Black. These four basic ink colors are combined together in varying amounts to create a wide variety of colors for printing. You should always request a CMYK copy of your logo or any other file that you would like to have printed from your Graphic Designer. The above Blissful Bicycle logo and marketing materials look as though they were just printed with blue ink but in actuality, the blue color is made up of 55% Cyan ink and 22% Magenta ink. When the two color values are combined for printing the above blue is the result. 

RGB is for Digital Output
RGB stands for Red, Green, and Blue. These colors are actually lights that are mixed to create and display digital images on screens and electronic devices. Images created using RGB color mode are able to display very vibrantly, but those bright neon colors are not able to be reproduced using CMYK inks.

When you try to print files that are intended to be viewed digitally on a screen, the print color outcome will be much different than what appears on your screen. Here is an example of what an RGB file looks like on screen in comparison to how it looks when converted to CMYK for printing.

RGB to CMYK

If your file is going to be printed, it needs to be set up in CMYK color mode. How can you make sure your file is set up in CMYK? Below are the steps to check your print files using popular Adobe design software. 

Adobe Photoshop – Image > Mode > CMYK Color
Adobe Illustrator – File > Document Color Mode > CMYK Color
Adobe InDesign – File > Document Setup > Intent: Print

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CMYK Rich Black Build

Rich Black CMYK Values

Printing a true or rich black can be tricky, so we’re breaking down CMYK configurations for our suggested rich black CMYK build and explaining why some of the frequently used black builds are not recommended.

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Printing a true or rich black can be tricky, so we’re breaking down CMYK configurations for our suggested rich black CMYK build and explaining why some of the frequently used black builds are not recommended.

The printing industry suggests many variations of CMYK configurations for printing a true or rich black. After a lot of testing and calibration, we’ve selected a configuration that works best for our printing presses.

Using rich black results in a darker tone than 100% black ink alone. For the best possible results, we recommend a rich black value of C60, M40, Y40, K100 for all printed products.

C0, M0, Y0, K100 will usually result in a very dark gray, but not a rich black. We commonly see the default black in Adobe Photoshop used instead of our recommended rich black build. The issue with using C75, M68, Y67, K90 is that it will not print a truly rich black. That configuration is the result of converting true black in RGB to CMYK. The print result will generally be muddy due to the oversaturated color build.

For the best results, we recommend using the values listed in the above chart. Have any questions? Feel free to contact our awesome customer support team for further assistance.

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