Brooke

Brooke is the Design Team Director at Primoprint. She oversees the design department, assists with graphic design projects, and helps coordinate upcoming projects with customers/graphic designers. Outside of the office, Brooke enjoys being a Soccer Mom, a Gymnastics Mom, cooking, drinking wine, and is a firm believer in Sunday afternoon naps.

7 Essential Tips for Designing Business Cards

Business Card Design Tips

As a designer, I’m constantly having customers tell me that they want a card that “pops.” Some people may think that means they want a card that is a bright neon color and that jumps out at you. But I have come to understand that people, in general, want a card that stands out from […]

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As a designer, I’m constantly having customers tell me that they want a card that “pops.” Some people may think that means they want a card that is a bright neon color and that jumps out at you. But I have come to understand that people, in general, want a card that stands out from the crowd. And how you achieve that, is not always the way one might think.

If you want your premium business card to really “pop”, there are a few do’s and don’ts to keep in mind.

First and Most Important, Keep it Simple

The more information you have on a card, the harder it is to 1. Find what you are looking for and 2. Figure out the best way to reach you.

SEE ALSO: Details on How to Create a Business Card

Limit Your Phone Numbers

Phone numbers, for example, are one way to simplify your card. How do you want your customer to call you? The main office? Your receptionist? Your cell phone? Why not direct all of your calls to one place? It’s a lot easier to determine where to call when you only give them one option. And how often do you use your fax machine? If very few of your customers actually fax you something, maybe consider leaving that off too. If they need it, they’ll ask for it.

Your Physical Address

Do you have a business where you want people dropping in? If not, maybe it’s best to leave that off as well. At Primoprint, all of our business is done online, with companies all over the world. Very seldom do we have people who come into our physical offices. So there is no need for us to include our mailing address on our business cards. 

Social Media

Social media has created a whole new world for communicating with customers. Letting people know which sites you are on can be important, but consider using the sites logo icon, rather than spelling out your entire handle. These sites have made it really simple for people to type in your name and find you.

Simplified Business Card Design Comparison

High-Resolution Logo

Sell yourself right with a high-resolution version of your logo. I’ve seen companies that appear to cut and paste their logo from a scan and then try to use it on their cards. Unfortunately, that will not print well and doesn’t make your company look very professional. If you don’t have a high-res file, consider hiring a graphic designer to recreate it for you. Most of the time this is a simple process and will be a lot cheaper than designing a new one from scratch.

Smile!

If you want to use a photo on your card, I recommend hiring a professional photographer to take it. Selfies are great for Facebook, not so much for your business card. Put yourself in the best light with a nice photo, that was taken at a high resolution, by someone who knows how to make you look good!

Use Professional Photos on Business Cards

Check Your Fonts

There are a million “cool” fonts out there. In every style you can possibly image. When designing a business card, try to keep your fonts very basic. These are easier to read. It should compliment your logo, but not have a strong stylistic feel to them. And make sure your font is set large enough for people to read. Small type always looks better, but depending on your clientele you may need to keep it a little larger.

As with any design, the look of your business card is very personal and subjective. What I like, you may not. And what works for my business may not work for yours. So find other cards that you like and figure out what it is about those cards that make it successful. And if you need help, don’t be afraid to ask. The designers here at Primoprint would love to help you out!

SEE ALSO: 10 Top Tips for Business Cards

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Why Table Tent Marketing is so Effective

Marketing with Table Tents

I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do! With the use of custom table tents, your audience is at […]

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I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do! With the use of custom table tents, your audience is at your fingertips. They are sitting there, willing and waiting, for you to give them something to look at. That is why tabletop marketing is so effective.

And do you want to know the glorious part? This marketing tool works far beyond as table tents for restaurants and bars!

Other great uses for table tents are listing company services, showing pricing, highlighting new products, advertising your social handles, displaying credentials, providing directions, and showing upcoming events. The possibilities are really endless. If you have an audience standing around, and some sort of table or counter available, table tents are the way to go.

Here are some examples of how we have used table tents in the past:

Examples of Table Tent Marketing

And don’t be afraid to think outside the box. One client we design for realized that table tents are the perfect size and shape to go around the scarves they sell. So now this paper marketing tool has become part of their product packaging. The same concept would work great for t-shirts or other products that can roll up and fit inside. And they sit nicely on store shelves since they have the flat bottom.

Use Table Tents for Unique Packaging

Templates and Stock Options

When you are ready to put together your artwork, be sure you download one of the table tent templates from our website. 4 x 6 and 5 x 5.5 sizes are available for UV Coated table tents and the 5 x 5.5 size is also available with a Matte finish. This will show you where the fold lines are, making sure your artwork is displayed properly.

Do you have a great idea for how to use your table tent? We’d love to see what you’ve got! Tag us (@Printprint) on Instagram or hashtag your photos with #primoprint.

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How to Setup Full Service EDDM® Postcard Files

How to Setup Full-Service EDDM Files

Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions. What is EDDM® Indicia? Let’s […]

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Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions.

What is EDDM® Indicia?

Let’s Talk Indicia! Print-only EDDM® is pretty loose with the size and location of the indicia and the “local postal customer” box. There are basic requirements, but overall, you have some wiggle room. With Full Service EDDM®, the post office is giving you a postage discount because Primoprint is doing all the work for them. We are ensuring them that the paperwork is filled out correctly and that the indicia and postal information are perfectly placed and readable. That is why it is so important to follow the templates we provide on our site.(Click to download the appropriate size template 4.5″ x 12″6.5″ x 9″6.5″ x 12″6″ x 12″8.5″ x 7″8.5″ x 11″8.5″ x 14″8″ x 6.5″8″ x 10″9″ x 11″9″ x 12″)

We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats for horizontal and vertical layouts.

When I design Full-Service EDDM®, I always set up my InDesign file according to the postcard size I’m printing, and then I draw a frame rectangle – fitting it perfectly to the edges of the page. Next, I place the EPS indicia file that matches my final postcard print size. Do not “fit to page”, “center” or make any additional adjustments to the file. It should place perfectly where it is to print.

Then, make sure you lock it into place. Now, as you build your postcard artwork, you know that the indicia and postal box are secured in the required position. You’ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the postcard proportions.

The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer.

Return Address Placement

The return address is very important and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Normally, we think of the return address going just to the left of the indicia. But with Full Service EDDM®, it is required for the return address to be placed in the top left corner. Some people choose to make it fairly small and on one line so that it is not too noticeable. Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.

EDDM Address Placement

If you follow these two simple placement requirements, your Full Service EDDM® postcards should be able to mail properly!

If you need further assistance with your EDDM® setup, feel free to contact our design department. We would be happy to help you set up the postal information or even help you design your postcard from scratch. Make sure you watch our video tutorial

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Spring 2017 Color Trends and Combinations

Gone are the days where the color black rules the world. For many years, black was considered a color of power, and white was a color of tradition. But according to Pantone and recent color trends, the power lies in color – bright, get-me-noticed color. Every year, Pantone takes a look at what is going […]

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Gone are the days where the color black rules the world. For many years, black was considered a color of power, and white was a color of tradition. But according to Pantone and recent color trends, the power lies in color – bright, get-me-noticed color.

Every year, Pantone takes a look at what is going on in the world around us and chooses a color that reflects what they feel is “a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.” And every year, they seem to get it right. We start seeing those colors used in not only graphic design but interior design and fashion.

This year’s “Greenery” symbolizes a new beginning. To me, it really represents life, excitement, and growth. Greenery is a bright, earthy green that can be relevant no matter the season. This brings me to spring!

Pantone Swatches Spring 2017

This year, I think we have the opportunity to have a lot of fun with the spring pallet. Sometimes it can be kind of scary to put yourself out there with such bold colors, but I’d really encourage you to give it a try.

Below are a few color combinations that I created, based on the 2017 Pantone Spring Colors. I’ve kept them very simple, with only three colors per combination. I find so many amazing color pallets online, but when designing pieces, sometimes it’s more realistic (and aesthetically pleasing) to minimize the use of multiple colors.

2017 Spring Color Swatches

So, how do these colors look in action? Below are two business card designs that our in-house designers have put together, using the Pantone Spring Colors. Each business card design is unique, showing that these new trendy colors will be relevant, no matter the business or subject.

SEE ALSO: How to Unlock the Power of Color for You and Your Brand

There are also a few colors that Pantone didn’t include that I’m seeing a lot lately. Below are my personal selections for trendy colors that may be popping up a little more in the months to come.

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