As the seasons change, many companies will choose to alter their secondary color pallets to accommodate the time of year and how we feel during that period. But is that the best action from a marketing strategy? Or should businesses play it safe and stick to their branded colors?
We know how frustrating it is when you have a print job that gives errors or emails telling you to fix something before the print order can proceed. At Primoprint, we want you to have the best possible experience with us, so we try to be as thorough with our file review as possible. To help avoid some extra headaches, we’ve compiled a list of the most common file concerns.
As we anxiously welcome the Spring of 2022, it may be time to update some of your advertising. It’s no secret that colors can have a physiological effect on your viewers. So updating the way you use color this Spring can have a very positive effect on your bottom line.
Each year Pantone announces what they call “Pantone Color of the Year.” This is a color that they feel represents the world in which we are headed. It tends to help set trends and companies from around the world integrate it into their marketing material. This year, we at Primoprint, have tasked each of our designers with coming up with their personal “color of the year.” This is a color that the designer feels will be trendy and make a statement in 2022.
It’s that time of year again! The time, as a designer, we mark our calendar and patiently wait for the announcement of the Pantone Color of the Year!
Stamped foil is a thin material that requires heat and pressure to stamp the foil into the paper. This process adds an elegant appearance that is sure to captivate potential customers.