For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people.

With this to contend with, it is critical that dentists not only have excellent bedside manner but that they are successful in their marketing strategies.

Below are our top 7 ways to effectively promote your dental practice with print marketing.

Business Cards

Business Cards are the foundation of every successful business. At Primo Print, we offer a diverse array of printing options and high-quality paper stock. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. Primo Print business cards are also available in  Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners.

Make sure to tailor your graphic design to your clientele base. Do you have a practice in an upscale metropolis? Make sure that your business card comes across classy and sophisticated. Or, do you work mainly in pediatric dentistry? Use artwork that comes across as cheerful, perhaps with animated characters or brighter colors.

Every Door Direct Mail®

In a 2015 USPS® Household Study, researchers found that 81% of recipients read or scan their mail daily. Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area. EDDM® is also a perfect medium to advertise business details and incorporate coupons for dental products or services. Choose from Glossy UV Coated, Matte, or Spot UV Gloss in 11 standard postcard dimensions, printed in stunning full color, single or double-sided.

Stickers/Roll Labels

Stickers are a great branding tool, especially for young children as a reward for good behavior during their visit. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, and Short Run Crack-N-Peel stickers with no additional coating. Custom shaped roll labels like those shown in the image below are sure to put a smile on your young patient’s face. 

Brochures

Brochures are ideal handouts and sales pieces, giving you a trifold canvas to easily and effectively share your practice’s information along with your various services. We can give your marketing materials the pizzazz they deserve with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Magnets

Leave your clients with a unique yet practical marketing reminder. Post it on your refrigerator, inside your locker, or on any metal surface. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV coated card stock and are available in a variety of shapes and dimensions. It’s easy to make a statement with printing magnets for your business.

Bookmarks

Bookmarks are more than just a practical placeholder; they’re a potentially informative canvas. On one side, you can advertise your practice. On the other, the opportunities are endless. If you’re targeting children, list fun facts about your state, feature the top five most commonly misspelled words, or list three riddles for them to decode. For an adult client base, list the dentist’s favorite dental hygiene products with the most cost-effective prices in town, a list of the staff’s favorite books, or a discount for their next visit. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Hang Tags

Perhaps one of the more creative ways of marketing, hang tags are the perfect size for you to place your logo along with key contact information. They’re great for complimentary tooth brushes and floss one generally receives at the end of an appointment. We offer a diverse selection of sizing and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

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We are excited to announce that three new Painted Edge Business Card colors are now available on our super thick 32PT uncoated stock! 

Standard Red

Want to make a striking first impression? The standard red painted edges add a sense of confidence and strength to your design. It’s both bold and beautiful and is sure to make a lasting impression.

Pearlescent Yellow

The pearlescent yellow edge adds energy to any design. The pop of yellow makes these cards stand out. From freelancers to start-ups to corporate companies, this pearlescent yellow edge is sure to make your business cards look fresh and modern.

Pearlescent Orange

“Orange is the happiest color,” according to Frank Sinatra. We would have to agree. Adding a pearlescent orange edge to your business cards adds a sense of creativity and an overall upbeat feel.

Our painted edge business cards offer a pop of color, creating a fresh and captivating look. At this time, painted edge business cards are 2”x 3.5” with standard corners and come in quantities of 250 and 500.

Find out more information about our 32PT Uncoated Painted Edge business cards. 

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Looking for a showstopper for your next networking event? Turn heads with our raised Spot UV business cards and postcards. Chic and classy, raised Spot UV is sure to heighten your style. The raised glossy texture truly elevates your design, a perfect contrast to the 19PT velvet laminated stock it is currently available. Raised Spot UV can be used to create highlights, dimension, and contrast.

Spot UV Comparison

Our regular Spot UV is a flat finish, a shiny gloss layer that is applied where you’re seeking an area of high gloss coating. Raised Spot UV uses a similar process, except the applied UV is raised off the card. You can actually feel raised Spot UV when you run your fingers over it. Both are available on our 19PT velvet laminated stock. Regular Spot UV is printed offset, and raised Spot UV is printed digitally.

Raised Spot UV is available to be printed on the front or both sides on our  2” x 3.5” 19PT velvet laminated business cards in quantities of 100 and 250. However, we hope to be able to offer it on both sides in the near future for our 4” x 6” 19PT velvet laminated postcards.

Raised Spot UV Mask File Setup

The file mask for raised Spot UV business cards and postcards must be submitted as a 100%K (100% Black) vector file. 

If you have any questions regarding raised Spot UV please let one of our awesome Customer Service Representatives know, and they’ll be happy to assist you.

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Creatives seeking to showcase their personality are in luck. Primo Print is excited to release its 32PT Uncoated Painted Edge business card.

This 32PT thick uncoated card stock currently features edge painting in a variety of striking colors:

Pearlescent Colors:

Gold, Pink, Green, Purple, Yellow and Orange.

Standard Colors:

Red, Yellow, Blue, Brown, Turquoise, Orange and Pink

The cards are also available with white unpainted edges. Our edge painted business cards offer a pop of color, creating a fresh and captivating look. At this time, Painted Edge cards are 2”x 3.5” with standard corners and come in quantities of 250 and 500.

Crushing Our Competitors

Our goal is to make high quality, affordable cards. For $69, we are offering the single sided card, while our double sided card is priced at $89. Currently, our competitors such as Oubly offer cards for $119, and Thikit’s cheapest painted edge card comes in at $127.08. Primo Print’s standard production time is 2-4 business days.

DIY Disasters

With Pinterest and other DIY websites, it may be tempting to craft your own. While there are those who may attempt to replicate our methods, our Painted Edge business cards offer a superior alternative to messy DIY attempts.

Business cards are essential in building relationships and networking. Primo Print’s Painted Edge business cards are sure to leave a lasting impression.

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