Posts in 'Business Cards'

Details on How to Create a Business Card

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that represents you and your brand. A well designed business card clearly conveys all important information necessary for someone to reconnect with you. 

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Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that represents you and your brand. A well designed business card clearly conveys all important information necessary for someone to reconnect with you. 

You can design your own business card or have a graphic designer who specializes in designing logos, letterheads, signage, and other personalized components necessary to present your image in a cohesive and professional manner. Either way, there are some basics you will need to focus on.

Card Stock and Colors

Start by choosing a sturdy card stock that will fit into someone’s wallet or a card stock that is tear and water resistant and prevents chipping along the edge of the cards.  Take a moment and decide on whether you want the finish of the stock to be glossy, matte, or textured for you and your business. Business cards are available in a variety of sizes allowing you to pick out a card that is as unique and distinctive as you are.  You don’t have to select the standard 2” x 3” business card even though they may not be able to easily stored as they are bigger. Printing a magnet card is another popular choice, especially if you are in a service industry, such as appliance repair – the card will always be right there on the face of the appliance for easy access. If you truly want to make a great first impression, selecting a thick business card can do the trick.

Select the color of both the background and the font. You will have to play around with this by superimposing text over background. You can easily do this on most basic word processing programs using the available color wheels to create backgrounds and texts in a variety of color options. You want your colors to work well together, not to clash. If you don’t have an eye for color, ask colleagues or friends to offer opinions. Stick to just 2 colors if possible. If you already have a logo, that should be your starting point when choosing colors.

SEE ALSO: Which is Best for You; Coated or Uncoated Card Stock

SEE ALSO: How to Unlock the Power of Color for You and Your Brand

Font Selection

Once again, if you already have a logo, try working with the fonts on the logo as a starting point. Otherwise, go back to your word processing program and play with the many fonts available. Make sure that the font you select is very easy to read. It doesn’t matter if it is serif, sans-serif, or calligraphic. It just has to read well. You don’t want someone to have to ask you what a word is because the font is too elaborate or whimsical.

SEE ALSO: How to Select The Right Fonts for Your Print Materials

Printing Options

There are a few printing options to enhance the look and feel of your card. You can select foil stamping, which is a method used to inlay a metal finish into the text and image areas. Popular colors for stamped foil include silver and gold. Another popular option can include spot UV which is great for highlight a logo, image, photograph or pattern. Inline foil is a simple and an affordable way to make your card stand out from the crowd. You can turn a wide range of CMYK colors into multi-colored foils.

SEE ALSO: Include Stamped Foil to Your Business Card

SEE ALSO: Inline Foil – Get Noticed with This Beautiful Print Option

Card Information

All the important information needs to be included front and center on the front. Sometimes having a clean and simple design is better than a card full of information making them difficult to read and understand. Try to include the following in the design:

  • Name, include title if appropriate
  • Company name
  • Phone number
  • Email address
  • Website address
  • Physical address, only if relevant
  • If the business is active on social media, you may want to include the accounts on the back.

A simple business card design can make a big impact!

SEE ALSO: 10 Crucial Parts of an Effective Business Card Design

Try not to clutter the card with too much information.

When receiving a business card, look at it closely. Make note of what impresses you about a card and what leaves you bewildered. Take a look at some cards designed in-house by viewing our gallery. One of the most important job in designing a business card is to engage your audience and to leave a positive impression. Plus, they need to be done creatively and they concisely must tell someone exactly who you are and what you do.

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Posts in 'Business Cards'

18PT French Kraft Paper Stock

Our brown 18PT uncoated Kraft business cards provide a rustic, beautiful appearance and feel. This environmentally friendly paper stock offers natural fibers and subtle, visible flecks giving them an organic appearance and natural feel.

We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers giving it a natural, organic look and feel. The uncoated finish provides superb print quality and it’s 30% recycled giving it a warm and rustic eco-friendly appeal.

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We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers giving it a natural, organic look and feel. The uncoated finish provides superb print quality and it’s 30% recycled giving it a warm and rustic eco-friendly appeal.

When creating your design, optional white ink is able to be applied to a definitive area or can be applied all over giving you the flexibility to brighten and add contrast to the images.

Please keep in mind, when selecting French Kraft, it contains 30% recycled materials which may provide a slight color discrepancy because of the materials that were used in manufacturing the paper stock. Also, the flecks in the paper will vary from sheet to sheet and press run to press run.

French Kraft Paper Products:

  • Business Cards
  • Trading Cards
  • Hang Tags
  • Postcards
  • Sell Sheets
  • Invitations & Announcements

If you are looking to create a custom design, our graphic designers will be happy to help. Please complete our online graphic design form to get started.

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Posts in 'Business Cards'

9 Tips for Your Next Networking Event

Attending a networking event? We've listed some tips to help you get ready.

The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it a great idea to attend an event. Now the big question is what happens next?

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The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it a great idea to attend an event. Now the big question is what happens next?

Well, you probably know by now that there is more to networking than just showing up, distributing business cards and enjoying the activities on hand. The best way to network is to sell “you as a brand.” Go to the event and allow yourself to interact with people; discuss who you are, what you do by focusing on your experience.

The most important thing to remember, however, is that it takes a little preparation and practice. Below are the 9 tips that can help make the event a success.

Set a goal

Before going, ask yourself the specific reason for attending this event. Set a solid, realistic and achievable goal. For instance, say that by the end of the night, your goal was to interact and meet three new individuals. Setting up goals can be beneficial and gives you a purpose for attending.

Dressing the Part

As much as people like ignoring the facts, the reality is that the first impression you make is always important. Do some research and check with the organizer or look online for the dress code. Make sure you pick a professional outfit to look professional. Wear something comfortable and fits you well as this will help you exude the needed confidence.

Take Your Business Cards with You

If you want to ensure that people remember and contact you when they need the service you are providing, hand them your business cards. Always bring a few more cards than you think you’ll need. Make sure they are properly protected in a case to make sure they are not damaged in any way. Think about printing on a thicker card stock to add additional protection such as 16PT, 22PT gloss laminated card or a 32PT thick business card. You can view all the printing options we offer.

SEE ALSO: 4 Tips fro an Amazing Business Card

Be Effective in Your Introduction

Firm handshake, a smile and an introduction are the things that should define your presence. Take note of the person’s name and use it in conversation. This will help you look more sincere and professional. For trick to help remember names, see “The Five Best Tricks to Remember Names.”

The Principle of Two Ears and One Mouth

They say that we have two ears so we can listen more than we speak. Apply this in your dialogue. Ask the other person a question as opposed to talking about yourself. People get more attentive when information is being demanded from them.

Sincerity and Interest Win

Most people approach the issue of networking from a gaining something perspective. The best way to look sincere is to list a few questions about the person’s background and ask them.

Be Concise

When you get your turn to say what is important to you, state it in two or three sentences. People lose interest very quickly when you keep telling endless tales. Stay focused and to the points.

Take Notes

This is the easiest way to remember important details. It also shows that you take yourself seriously. Not only will it help you remember everything that occurred during the event, but it will be useful when following up.

After the Networking Event,  Follow Up

Look through the business cards you received and make sure you follow up with individuals who you would like to stay in touch with.  Set up a  time to meet for coffee or a quick lunch to discuss more.

Custom Design

If you are looking for a custom design, our in-house graphic designers will be happy to help.  View some of our custom designer here.

With the following tips, attending a networking event should be a success.

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Posts in 'Business Cards'

Important Print Marketing Materials For Realtors

A realtor must reach new customers quickly and effectively. At Primo Print, we offer a variety of print products that can benefit realtors marketing strategy.

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

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Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Therefore, agents should look into some of the following real estate print materials to increase traffic to their businesses including realtor business cards, brochures, real estate signs and full service EDDM.

SEE ALSO: The Best Ways to Enhance Your Real Estate Marketing Plan

Brochures

Brochures are available in different sizes and options allowing real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.

Business Cards

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards on hand, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.

Signs

Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop, and that is where signs come into play. Placing a sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.

Full Service EDDM and Mailing Material

Put your business in front of the people who matter most. Let the pros at Primo Print take care of the paperwork, processing and delivery with Full Service EDDM.

SEE ALSO: Every Door Direct Mail Postcards and Real Estate Agents

Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed.

Choosing professional images and material that presents information in an articulate manner helps people to trust the company. With full service EDDM, a realtor can send oversized postcards to a targeted audience starting at 25¢ per home including postage.

We created an introductory video explaining Full Service EDDM.

Teardrop or Feather Flags

Selecting our teardrop or feather flag is a great choice for realtors. These flags can grab the attention of potential purchasers and increase awareness. It’s key to grab the attention of passerby and having a colorful and attention grabbing flag can do the trick. Custom printed flags are cost-effective that can increase the interest of a property and create more leads. We offer two types of flags; teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware. A ground stake and pole for outdoor use, or a pole and cross base for indoor use.

SEE ALSO: You can read more about the benefits of using custom flags.

Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.

We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products and request a free sample packet of our products.

Questions or need a custom design? We can help with both. Feel free to contact one of our customer service representative. Take a moment and learn about our graphic design service and what we offer.

Here are a few trusted realtor brands that Primo Print prints products for. Items include business cards, sell sheets, brochures, EDDM Postcards and more.

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