Tips on How to Design an Effective Postcard

Lear how to design an effective postcard to market you and your business. They can grow awareness easily. We list tips on how to make them effective!

Postcards are a great way to grab attention and promote your business. Creating a strong postcard is key to successfully attracting interest, but it can be challenging to optimize the limited space. The following are some tips to help you get started.

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Postcards are a great way to grab attention and promote your business. Creating a strong postcard is key to successfully attracting interest, but it can be challenging to optimize the limited space. The following are some tips to help you get started.

Keep Your Audience in Mind

It is important to remember your target audience when creating a postcard; the tone and style of a design may attract some and repel others. Be sure to fit the tone and style of a postcard to your target audience to be most effective. The tone should also match that of your business to create a coherent whole. Provide the audience with the information needed to contact your business. Including a call to action on a postcard is recommended because it tends to increase customer response.

SEE ALSO: Helpful Tips on How to Market with Postcards

Maximize the Space

Postcards are small and it can be difficult to communicate everything you want to say. Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message of a postcard. Pictures, logos, and color all add interest and can show what you are trying to relate. The text should be limited to one or two font types and should be kept brief. Avoid large blocks of text and light colored text that is difficult to read. The goal of a postcard should be to capture the reader’s attention and make them want to find out more, not to tell them everything.

Consider Composition and Format

Keep your postcard clean and simple, without overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly. Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Also, be careful of putting text too close to the edge of the postcard because it might get cut off. Borders can be a great addition, but avoid borders that will look uneven due to variance in cutting. Rounded corners, matte finish, new raised spot UV and other options can give your postcard a unique feel and make it stand out.

Remember the Back

Many people see the back of a postcard first due to the way it is delivered, so consider using that space to grab the attention of your audience. Both sides of the postcard should work together to attract the reader’s interest and convey your message. This can be an area where you include your business social media profiles; Instagram, Facebook and Twitter.

Final Touches

Always proofread your text and review the details of your postcard before finalizing. Postcards are a great way to attract the interest of your audience; spending time carefully designing a postcard can let you reap the rewards later.

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How to Use Stickers to Increase Brand and Awareness

Stickers are great for placing on a product displaying useful information.

Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are several  ways to utilize stickers for your marketing purposes.

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Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are several  ways to utilize stickers for your marketing purposes.

Improve Brand Exposure

One of the most common uses for stickers in advertising is brand exposure. A clean, bright and memorable sticker can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name with the power of printing business stickers.

Use printed stickers to display business information. Stickers can help with brand awareness.

Increase Sales

If you’re planning on having a sale or special promotion, create and print stickers that draw attention to the products that are on sale. It’s also a good idea to place and pass out stickers that advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.

Convey Information

Stickers are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be be beneficial to place another sticker with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.

Generate Excitement at Events

Businesses usually don’t hand out stickers directly from their store. While it’s fine to hand out stickers on a regular basis, the best place to give them out is during special events. When people attend events, especially ones centered around businesses, they’re more than happy to get free goodies such as stickers.

They help generate excitement about your business and can generate discussions about your products and services. When handing out the stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.

SEE ALSO: Helpful Tips on How to Market With Custom Stickers

Premium Stickers

Having high-quality and appealing stickers makes them more effective. At Primo Print, we offer a large selection of custom stickers to help with your marketing needs including bumper stickers. Printing premium stickers will create a professional look and feel that both you and your customers will enjoy.

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Helpful Tips on How to Market With Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Business selecting postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, yo may want to include a contest or a list of door prizes to help increase event awareness and increase participation.

Printing postcards can be a great way to advertise an upcoming event.

SEE ALSO: Effective Ways to Market Your Business with Postcards

Advertise a Sale Promotion or One Time Sale

With custom postcards, it’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “one day only” and “this weekend” or “10% off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

With postcards, you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount of postcards used.

Additional Postcard Uses

Along with promoting a business or product, postcards can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless and it’s easy to get creative with postcards. Another idea; include a special or gift for a milestone event, birthday or anniversary.

Advantages of Printing Postcards:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard says they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, please complete out graphic design form to get started.

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The Complete List of Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Custom bookmarks can also be used as an incredibly effective marketing tool for […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products.

Here are a few reasons why bookmarks are a very reliable and effective strategy for promotion and marketing.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing bookmarks to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise. (Networking event, special event etc.)  The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, a bookmark takes up almost no space and fits comfortably in a pocket. Similar to a premium business card, bookmarks can simply be handed out to people in passing making for a very fast and effective means of promotion.

Affordable

Everyone knows how cheap bookmarks can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

SEE ALSO: Why Print Continues to be Important for Your Marketing Plan

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received your bookmark will continuously be reminded of the product you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

Customizable and Unique

In order for a product to standout amongst it’s competition, there must be a unique element to help separate it from the crowd. Not only are bookmarks a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers by completing our online form. With book marks, you have the option to select glossy UV coated, matte, spot UV coated or uncoated in a variety of sizes to meet your needs.

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