Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for.
Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.
There are different stylistic avenues that people take when they’re trying to design the perfect business card. Each individual is different, which means each business card should be different too. They’re like the snowflakes of the business world! Well, Primoprint offers a large selection of printing options and features to create you a one-of-a-kind custom business card.
4 Business Card Design Tips
Keep it Simple:
Remember that saying from the 5th grade,“KISS”? Well, that philosophy applies here too. Stick to the bare minimum of information. Doing this is effective for two reasons. It makes your business card easier to read, and it makes the information on your card much easier to remember for those you network with.
What phone number do you want people to reach you on? Most of the time it isn’t necessary to include your cell, office, direct line and a fax number all on one card. Pick the one or two that are the most important and only include those. Another thing to think about are social media icons. Just placing the icons by themselves is usually enough to tell people where to find you on social. It isn’t necessary to type out your handles for each site.
Just seeing the icon tells people you are on twitter, so they can just enter your name into the search to find you easily, without cluttering up your card. Lastly, try to stick to one, maybe two fonts. Putting any more than that will make the card hard to read and will look too busy.
Size of the Business Card:
When people think of business cards, there is a typical size that comes to mind: 3.5″ x 2”. Why not make your card stand out among their stack with an unusual size? The European size is growing popularity in the states (3.375” x 1.125″) or try a square card. We can print 2″ x 2″ business card or 2.5″ x 2.5″ – both options help you to be a little different than the competition. You can read more about square business cards by reading: Be Different, Try Square Business Cards.
Utilize your Space:
People make the mistake of putting a lot of additional information all on one side, when in truth, a two sided card is the same price as a one, so why not use it! I always think of the second side of a business card like a book cover. It gives you a little taste of what you will find on the other side. Even if you only include your logo, it’s a nice way to introduce yourself. If you have a lot of contact information that needs to be included on the other side, maybe separate it out by putting your web address &/or physical address with the logo on one side.
SEE ALSO: Details on How to Create a Business Card
And if your logo is large on the one side, you can either exclude it or make is much smaller on the contact information side. This will help free up space and make the card less cluttered.
Match your Paper to your Business:
There are so many different options out there for paper or card stock. Each one is unique and can help tell your story; so, choose one that best fits your business. If you are an organic snack company, I wouldn’t recommend you order a plastic or glossy card. Go for an uncoated paper, such as The ModCard, painted edge business card or linen. These papers will help sell the natural, organic feeling you represent.
I had a customer that sold light screens, and he chose a 20PT frosted plastic card. The card type was perfect for him because it reinforced the idea of light shining through his screens. A clothing company may want to look at the velvet laminated cards because this soft touch card can remind someone how their fabric may feel.
With so many different options, you can really appeal to the senses of touch and sight at the same time. The above are four great ways to ensure that you have an effective and professional looking business card. The main things to adhere to are using the right size for you and your business and not overdoing the design. A simple business card with minimal information is much more effective than one that offers an abundant of information.
Still have questions about your design? Feel free to contact us. We also have on-staff designers that can assist in getting you the perfect design. To get started and learn more about our design services, please click here.