We’ve all heard the quote “You never get a second chance to make a first impression,” and that is true when it comes to your custom business cards. Experts say that it takes anywhere between five to 15 seconds for someone to form a first impression about a person. So, it’s essential to make it count.
Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing. – Natalie Massenet
Creating a card can be challenging, and you’ll want to make sure that it truly reflects your personality, business, and your goals.
There are a variety of sizes to choose from, including standard, European, square and other unique shapes and sizes. How do you know which is the best? When looking at dimensions, I often compare this to choosing a business tie, bow-tie or even business socks. You pick one that fits your personality, whether its colors or patterns.78% of people judge a company or person based on the quality of their business card. #BusinessCard #Statistic Click To Tweet
Below we’ve included some of today’s most popular business card dimensions.
2” x 3.5” is the most popular option and is common when it comes to printing business cards for US and Canada. Do you have a stash of cards from people you’ve met over the years?
Take a look at them; you’ll notice a majority of them are currently a standard business card size. It’s the number one choice and most commonly used for business professionals.
If your job requires traveling overseas or perform business internationally, this card is an excellent choice. The European business card size is somewhat larger (2.125” x 3.375”) than our standard business card size and is the most common and popular size in Europe.
Keep in mind; there are a few rules about business card etiquette when it comes to giving and receiving them properly.
If you are looking for a card that not only will be unforgettable and stand out from the rest, you may want to consider square business cards. Select from two sizes; our popular 2” x 2” and 2.5” x 2.5” square cards. These uniquely shaped cards are an excellent option for those in a creative field such as art, graphic design, or film.
The shape is unusual and can express your personality. Not only will they make a great first impression, but they will have people talking about you and your business brand.
Also known as mini business cards, these 1.5” x 3.5” and 1.75” x 3.5” slim cards are a popular choice for those looking for a modern, sleek and eye-catching card. A popular choice for a yoga studio, ad agency, and small businesses that want to stand out from their competitors.
Keep in mind, when designing slim business cards, they offer little room for graphics and printed information because of their size. They are ideal for those wanting to include A business name and contact information without adding additional content.
Have more content than what is included on a traditional card? Selecting a folded business card with more overall space may be the perfect option. Sizes include 2” x 7” and 3.5” x 4” and are wallet-friendly.
They offer more design room, allowing you to be more creative. Include images, relevant information, coupons, or discounts. Commonly used as appointment cards for dental offices, beauty salons, pet groomers, spas, medical offices, and other industries.
Your business card is more than a small piece of paper that displays your contact information, it ultimately represents you and your brand. You’ll want to spend some time and select the right size that fits your business goals.
If you need help with bringing your custom design coming to life, one of our in-house graphic designers can help.
Also published on Medium.