Kevin

As the SEO / Content Manager at Primoprint, Kevin works closely with the entire Primo team to focus on creating engaging and informative content. Kevin is passionate about everything related to SEO. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of craft beers, grilling, and watching sporting events.

Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively. Promote […]

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of poster sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

One great benefit is that  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.

Advantages of Postcards Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard say they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.
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9 Tips for Your Next Networking Event

Attending a networking event? We've listed some tips to help you get ready.

The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next? Well, you probably know by now that there is more […]

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The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next?

Well, you probably know by now that there is more to networking than just showing up, distributing business cards and enjoying the activities on hand. The best way to network is to sell “you as a brand.” Go to the event and allow yourself to interact with people; discuss who you are and what you do by focusing on your experience.

The most important thing to remember, however, is that it takes a little preparation and practice.

9 Tips That Can Help Make the Event a Success.

Set a goal

Before going, ask yourself the specific reason for attending this event. Set a solid, realistic and achievable goal. For instance, say that by the end of the night, your goal was to interact and meet three new individuals. Setting up goals can be beneficial and gives you a purpose for attending.

Dressing the Part

As much as people like ignoring the facts, the reality is that the first impression you make is always important. Do some research and check with the organizer or look online for the dress code. Make sure you pick a professional outfit to look professional. Wear something comfortable and fits you well as this will help you exude the needed confidence.

Take Your Business Cards with You

If you want to ensure that people remember and contact you when they need the service you are providing, hand them your business cards. Always bring a few more cards than you think you’ll need. Make sure they are properly protected in a case to make sure they are not damaged in any way. Think about printing on a thicker card stock to add additional protection such as 16PT, 22PT gloss laminated card, painted edge business card or 32PT thick business card. You can view all our business card printing options we offer.

SEE ALSO: 4 Tips fro an Amazing Business Card

Be Effective in Your Introduction

A firm handshake, a smile and an introduction are the things that should define your presence. Take note of the person’s name, and use it in conversation. This will help you look more sincere and professional. For trick to help remember names, see “The Five Best Tricks to Remember Names.”

The Principle of Two Ears and One Mouth

They say that we have two ears so we can listen more than we speak. Apply this in your dialogue. Ask the other person a question as opposed to talking about yourself. People get more attentive when information is being demanded from them.

Sincerity and Interest Win

Most people approach the issue of networking from a gaining something perspective. The best way to look sincere is to list a few questions about the person’s background and ask them.

Be Concise

When you get your turn to say what is important to you, state it in two or three sentences. People lose interest very quickly when you keep telling endless tales. Stay focused and to the points.

Take Notes

This is the easiest way to remember important details. It also shows that you take yourself seriously. Not only will it help you remember everything that occurred during the event, but it will be useful when following up.

After the Networking Event,  Follow Up

Look through the business cards you received and make sure you follow up with individuals who you would like to stay in touch with. Set up a time to meet for coffee or a quick lunch to discuss more.

Custom Design

If you are looking for a custom design, our in-house graphic designers will be happy to help.  View some of our custom designers here.

With the following tips, attending a networking event should be a success.

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How to Prepare For Your Next Business Conference

A conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things you should do as you prepare to attend your next conference.

Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things to look into as you prepare for your next conference. Define Your Conference Goals You should think about what you […]

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Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things to look into as you prepare for your next conference.

Define Your Conference Goals

You should think about what you want to accomplish from attending before going. Business owners often attend to network with their peers, learn new skills, discuss new products or services and possibly look into speaking opportunities. Others may want to get advice from industry experts and leaders.

Business Cards And Other Printed Materials

Conferences continue to be great for networking, so it’s important to have your business cards available and on-hand at all times. Before heading to a conference, allow yourself to take time and review them. You’ll want to make sure the information is correct.  If you need new cards printed, allow yourself enough time to get more printed. This can be an ideal time to create a new design or choose a new option for your business card. Check out the large selection of business cards. Then, select a finish or option that best represents you and your business. 

Along with business cards, it’s recommended to have additional print materials to hand out. While attending, it’s easy to promote your business with printed materials. At Primo Print, we also offer a large selection of products that you may be interested in such as:

  • Business Brochures
  • Custom Sell Sheets
  • Notepads
  • Presentation Folders 

The above items are easy for someone to hand out effectively.  

SEE ALSO: Which is the Best Business Card for You and Your Business

SEE ALSO: Details on How to Create a Business Card

Take The Stress Out of Traveling

We all know that traveling can sometimes be tedious and stressful. Fortunately, if you prepare for your trip in advance, traveling will be a lot easier. This can be done by booking your trip a few weeks before, and it may save you money by booking your hotel and flight early. Additionally, allow yourself plenty of time to get familiar with the location; this can include reviewing the traffic route to and from the conference.  You can find additional travel tips provided by the Travel Channel

Find Out About The Conference

Before attending, research the conference and the city before committing. Ask yourself: will this conference be beneficial? You can always read the reviews and if possible, try to reach out to someone who that will be attending or has attended in the past. Look at the schedule of events for each day. Often times, they serve breakfast, lunch and may include a happy hour. 

Take Notes or Record Sessions

Conferences give you the opportunity to learn. Be prepared to take notes or record sessions. If taking notes, at the end of the evening, go through and organize them. You’ll want to make sure they’re easy to read and understand when you return home. For more ideas, check out Scott Berkun’s suggestions on how to take notes while attending a conference

Follow-up

If you received a business card, it’s best to reach out to them following the conference. Take a few minute and send them an email expressing how much you enjoyed meeting them.  It’s always good to follow up, as it can lead to a strong business relationship.

There are hundreds of conferences and events happening year-round. Below a few upcoming conferences you may interested in attending. Make sure your business cards are printed and ready to hand out!

If you need help with a custom design for your printed product, please contact one of our graphic designers by completing our online form.

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The Best Way To Enhance Your Real Estate Marketing Plan

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales. At Primo Print, we offer a variety of real estate […]

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When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

At Primo Print, we offer a variety of real estate printing supplies including business cards, brochures, flyers, and EDDM postcards to assist your marketing plan. But before selecting the products, make sure you have created a thorough real estate marketing strategy. Below are some recommendations when starting the process.

  • Establish goals that your marketing plan intends to achieve
  • Create a detailed real estate market analysis
  • Compile a complete competitor analysis
  • Come up with a budget for marketing material
  • Research and get an understanding of your target audience

Realtor Print Products

Branding and visibility are crucial in the world of real estate, and at Primo Print, we can help you reach potential customers. We recommend you incorporate a few or all of the following print products to ensure you’ll have an effective marketing plan.

Brochures:

The buyers and sellers will take notice if you have beautifully, well designed brochures that target a particular market segment. It’s equally important to make sure that each printed piece is of the highest print quality. Read a previous blog on what it takes to create an effective brochure.

Business Cards:

Printing realtor business cards allow you to make a first and lasting impression for you and your real estate agency. It’s important to always keep them on hand. We offer a large selection of premium business cards. Choose from our 14PT, 16PT, 22PT, and even 32PT thick paper stock and finishes including spot UV, inline foil, stamped foil, matte, uncoated and more.

Flyers:

Place real estate flyers at the places where the passers-by are most likely to pick up promotional and advertisement materials. Flyers are great for displaying property images, information and realtor contact information.

Real Estate Yard Signs:

Brand the signs with your company name for maximum advertisement effect. Our signs are as low as $2 each and printed full color on either 4mm or a thicker 10mm coroplast. H-stake stands are available.

Postcards:

Distribute real estate postcards in neighborhoods to inform potential buyers about current property listings and your agency. We also offer Every Door Direct Mail Postcards®. EDDM® postcards are an easy and cost-effective way for realtors to target buyers and sellers through the mail. Postcards could focus on what you offer your customers, properties you’ve sold in the area, or properties that you currently have for sale in their neighborhood.

SEE ALSO: Full Service EDDM by Primo Print

Door Hangers:

These are great marketing tools. Creative door hangers offer enough space to include business information, property details and images. Bring your message to their front door with full color door hangers.

Sell Sheets:

Promote and build awareness with our full color sell sheets. We offer fast turnarounds, with no minimums. Prices are as low as .15¢ each. You can utilize both sides of the sheet with property information or why someone should choose you to represent them.

Presentation Folders:

They are an excellent marketing tool as a leave behind reminder of your business and property listing. Or, after meeting with customers/potential customers, they will have something to store all of the information you give them, ie: copies of contracts, flyers, vendor recommendations, etc. All are available with your choice of 1 or 2 pockets as well as business card slits. Keep all your marketing materials in one place with custom presentation folders.

Graphic Design:

One of the best things a real estate agent can do when putting together their marketing material is make sure all pieces are well branded. Every piece you produce should all tie together and work cohesively together. This will help get you known by your community and establish you as a household name. This can be a difficult task, but know that we are always available to assist. Our team of graphic designers can work with you to create all of the above pieces and more. Contact us today to get started.
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