Kevin

As the SEO / Content Manager at Primoprint, Kevin works closely with the entire Primo team to focus on creating engaging and informative content. Kevin is passionate about everything related to SEO. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of craft beers, grilling, and watching sporting events.

Print Your #SmallThanks Google Reviews into Posters

Google Review for Small Thanks Poster

Google has launched a new way to promote your local business with your best Google reviews from customers. Named Small Thanks with Google, this simple platform allows you to generate a variety of posters to showcase your best Google reviews. Presently, it’s only available for US-based businesses. For local businesses, reviews and ratings are extremely […]

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Google has launched a new way to promote your local business with your best Google reviews from customers. Named Small Thanks with Google, this simple platform allows you to generate a variety of posters to showcase your best Google reviews. Presently, it’s only available for US-based businesses.

For local businesses, reviews and ratings are extremely important ranking factors that such engines such as Google take into consideration when displaying results.

  • 92% of consumers take time to read business online reviews 
  • 80% of consumers trust online reviews as much as receiving a personal recommendations from friends or family.

Potential customers want to see positive reviews to help influence their decision making because it assuages any purchase anxiety.  At Primoprint, we offer our short-run posters for only $1 with no minimum purchase.

How to Create Your #SmallThanks Poster

Google has made the process very easy. Below are the steps to get your reviews printed.

Visit https://smallthanks.withgoogle.com

Next, you’ll want to enter your business name and select the results when it appears.

Turn Customers into your greatest advocates with Small Thanks by Google

Once you’ve selected your business, Google will generate one of your Google Reviews with a random poster option layout and color options. You can also click “or customize your own” to view additional reviews to select from.

You can select from a variety of options for your Google Review Posters

Google will populate additional reviews.  You’ll have the option to choose from two layouts; single review or three review layout. I like how Google gives you this options, making it easy to really highlight your reviews.

It's easy to choose a layout for your #SmallThanks Poster Review

Once you have selected the poster’s style and color, click next, and your poster will be automatically generated. You’ll download a zip file which includes all the files for printing.  Also, Google makes it easy for oyou to share your poster on Google +, Facebook and Twitter. It’s another great way to promote your business and positive reviews. 

Download the poster file to print out

If you look closely at the bottom of the page, there is a disclaimer: “All business reviews are written by real people and represent their own opinions”. This is an exciting new way for businesses of any size to share their customers’ reviews. Head over to our posters page and upload your PDF file; you’ll have your #SmallThanks poster in hand in no time!

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Google Customer Reviews: Why It’s Safe to Shop at Primo Print

Google Customer Reviews for Primo Print

The convenience of online shopping has caused a substantial shift from retail shopping to e-commerce over the past few years. According to a 2016 Fortune article, “consumers are now buying more things online than in stores.” According to the poll, shoppers now make 51% of their purchases online, an uptick from the 48% percent in […]

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The convenience of online shopping has caused a substantial shift from retail shopping to e-commerce over the past few years. According to a 2016 Fortune article, “consumers are now buying more things online than in stores.”

According to the poll, shoppers now make 51% of their purchases online, an uptick from the 48% percent in 2015 and 47% in 2014.

Although shopping in the online marketplace is becoming the norm, there can still be some hesitation in hitting the “Buy Now” or “Submit Order” button. At Primoprint, we take pride in offering a secure shopping experience, and we are dedicated to ensuring every product printed is high quality and exceeds your expectations.

However, programs such as the Google Customer Reviews program work to assuage any fears or doubts that customers may have when purchasing services or goods online and instills confidence that the company will provide exceptional customer service and a quality product.

We partnered with Google as one of its Google Trusted Stores in 2015. Now, called Google Customer Reviews, the program assists shoppers with identifying online merchants that demonstrate a track record of on-time shipping and excellent customer service. When visiting our website, shoppers will see a Google Customer Reviews badge displaying the current Star Ranking and can click on it to read customers reviews.

Primoprint Google Customer Reviews: Trusted Brands that Trust Primoprint

How it Works

Customers who have made a purchase on primoprint.com now have the option to receive an email which requests feedback from Google about their experience they had with the store. The optional Google Customer Review is a brief questionnaire where they rate their online purchasing experience with us.

Through this program, customers can be confident that their printed product and overall experience will exceed their expectations, and that we are able to attract new customers and differentiate ourselves by showing off our excellent service via the badge on our website. With over hundreds of reviews and a 4.8/5 rating, we are sure to impress.

About Us: Since our inception in 2006, we continue our dedication to ensuring every product we print exceeds our client’s expectations.

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Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively. Postcard […]

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Postcard Marketing Tips

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of poster sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

One great benefit is that  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.

Advantages of Postcards Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard say they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.
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9 Tips for Your Next Networking Event

Attending a networking event? We've listed some tips to help you get ready.

The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next? Well, you probably know by now that there is more […]

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The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next?

Well, you probably know by now that there is more to networking than just showing up, distributing business cards and enjoying the activities on hand. The best way to network is to sell “you as a brand.” Go to the event and allow yourself to interact with people; discuss who you are and what you do by focusing on your experience.

The most important thing to remember, however, is that it takes a little preparation and practice.

9 Tips That Can Help Make the Event a Success.

Set a goal

Before going, ask yourself the specific reason for attending this event. Set a solid, realistic and achievable goal. For instance, say that by the end of the night, your goal was to interact and meet three new individuals. Setting up goals can be beneficial and gives you a purpose for attending.

Dressing the Part

As much as people like ignoring the facts, the reality is that the first impression you make is always important. Do some research and check with the organizer or look online for the dress code. Make sure you pick a professional outfit to look professional. Wear something comfortable and fits you well as this will help you exude the needed confidence.

Take Your Business Cards with You

If you want to ensure that people remember and contact you when they need the service you are providing, hand them your business cards. Always bring a few more cards than you think you’ll need. Make sure they are properly protected in a case to make sure they are not damaged in any way. Think about printing on a thicker card stock to add additional protection such as 16PT, 22PT gloss laminated card, painted edge business card or 32PT thick business card. You can view all our business card printing options we offer.

SEE ALSO: 4 Tips fro an Amazing Business Card

Be Effective in Your Introduction

A firm handshake, a smile and an introduction are the things that should define your presence. Take note of the person’s name, and use it in conversation. This will help you look more sincere and professional. For trick to help remember names, see “The Five Best Tricks to Remember Names.”

The Principle of Two Ears and One Mouth

They say that we have two ears so we can listen more than we speak. Apply this in your dialogue. Ask the other person a question as opposed to talking about yourself. People get more attentive when information is being demanded from them.

Sincerity and Interest Win

Most people approach the issue of networking from a gaining something perspective. The best way to look sincere is to list a few questions about the person’s background and ask them.

Be Concise

When you get your turn to say what is important to you, state it in two or three sentences. People lose interest very quickly when you keep telling endless tales. Stay focused and to the points.

Take Notes

This is the easiest way to remember important details. It also shows that you take yourself seriously. Not only will it help you remember everything that occurred during the event, but it will be useful when following up.

After the Networking Event,  Follow Up

Look through the business cards you received and make sure you follow up with individuals who you would like to stay in touch with. Set up a time to meet for coffee or a quick lunch to discuss more.

Custom Design

If you are looking for a custom design, our in-house graphic designers will be happy to help.  View some of our custom designers here.

With the following tips, attending a networking event should be a success.

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