Kevin

As the SEO / Content Manager at Primoprint, Kevin works closely with the entire Primo team to focus on creating engaging and informative content. Kevin is passionate about everything related to SEO. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of craft beers, grilling, and watching sporting events.

Effective Ways to Promote Your Political Campaign

It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches […]

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So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

Campaign Marketing Materials

Political Yard Signs

Yard signs allow you to get your name and message out clearly in your local area. These signs are generally placed in public areas and can be distributed easily to supporters and volunteers to display in their front yard. We offer full color, single or double sided 4mm and 10mm coroplast campaign signs.

Door Hanger

Bring your campaign message to voters front doors with full color door hangers. They are one of the strongest recommendations for marketing a campaign. Campaign door hangers are an excellent promotional tool, as your campaign cannot be ignored or unseen. It is a great opportunity to promote you and your campaign slogan to potential voters. Choose from Glossy UV Coated, 100LB Gloss Cover, 100LB Gloss Book and Uncoated, with a variety of sizes and printing options.

Door Hanger Die-Cut Printing Options

Business Cards

When running a campaign, you’ll be going into meetings and greeting your supporters at numerous events, and premium business cards designed specifically for your political campaign will help show how committed you are to entering the political world. Select from a variety of printing options and finishes to create your custom business card.

Select from our styles and finishes, including Silk Laminated, Velvet Laminated, Matte, Spot UV, Glossy UV, and more. Our graphic designers will be happy to assist you in creating your campaign business card. Contact one of our experience graphic designers by completing the online form to get started on your campaign project.When running a campaign, you’ll be going to be in meetings and greeting with your supporters at numerous events, and premium business cards designed specifically for your political campaign.

Postcards

Postcards are a marketing staple of many political campaigns because they are effective!  A well designed political postcard can be a powerful tool for promoting your campaign message and upcoming campaign events. Make an immediate impact and spread your message effectively with printed postcards. Select from a variety of sizes, finishes, (Spot UV, Matte, 22PT Gloss Laminated etc.) and quantities.

Political Mailers

Another option you may be interested in would be including an every door direct mail® postcard campaign. They are cost effective and can help any political campaign easily reach potential voters. EDDM® is a program that is offered by the USPS®. Its design is ideal for reaching every home and address on a specific route or reach an entire area by choosing a zip code.

No matter the size of the district, incorporating an EDDM® marketing campaign ensures the political name and position is in front of the voters leading up to election day. Every Door Direct ® allows you to include much more information, such as details on your goals and your aspirations. Get started with Every Door Direct Mail® postcard.No matter the size of the district, incorporating an EDDM marketing campaign ensures the political name and position is in front of the voters leading up to election day.

We now offer Full Service EDDM® – Learn more by watching our instructional tutorial.

Roll Label Stickers

Have your voters show their support with full color roll stickers. Political stickers have a tendency to stick around for a long period of time. They are excellent to hand out at your events and at your local businesses.

We also offer crack-n-peel stickers and campaign bumper stickers.  These stickers can be exposed to thousands of potential voters. Make sure you print plenty of stickers to promote your campaign and distribute them everywhere. They are affordable, so you can print them early and start handing them out ahead of your competition.We also offer crack-n-peel stickers and bumper stickers. These stickers can be exposed to thousands of voters. Make sure you print plenty of stickers to promote your campaign and distribute them everywhere.

Brochures and Flyers

Who are you and what is your campaign about? Not only is a brochure an additional touch, but it is also a great opportunity for you to drive home your campaign message to voters. Printing custom brochures are great for events and especially beneficial for meetings.

Flyers make it easy for you to distribute your political platform and message to potential voters. For your upcoming campaign events, handing out flyers can boost your drawing power and give you an opportunity to express your campaign or event artistically.

Get your message directly to target voters and rally your supporters with custom printed campaign materials. Request a free sample packet of our political products or contact us with any questions by completing our online form. Need help with designing your political campaign materials? Contact one of our graphic designers and get started on a custom design for your next print project.

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Marketing Tips for Your EDDM® Postcard Campaign

Every door direct mail postcards provides an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM campaign has the potential to cultivate a variety of targeted leads.

Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads. Below we posted several marketing ideas that may help improve your success rate with […]

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Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads.

Below we posted several marketing ideas that may help improve your success rate with an EDDM® postcard campaign.

Formulate a Marketing Strategy

A variety of factors should be incorporated into a marketing plan. Establish a set of goals for a successful EDDM® marketing program. Decide on the date that the campaign will be launched. Consider the demographics for the targeted mailing areas. Estimate the number of pieces that will be mailed in the Every Door Direct Mail® campaign. Determine how many leads are reasonable to expect from the projected pieces of mail.

With a unique marketing strategy, a business owner should be able to assemble and to measure the results of an EDDM® postcard campaign. Measuring the results could enable a business owner to tweak certain variables for enhancements toward the next campaign which could lead to more revenue and foot traffic.

Create a Promotional Offer

Brainstorm with your team to develop a promotional offer, discounted services or a savings coupon. The offer should reflect a valid time frame for a customer to obtain the promotional  item or to utilize the savings coupon. The promotional offer should be displayed easily to entice prospective buyers to respond quickly. With a strong call to action, a business might notice a greater response rate from consumers and B2B customers as well.

EDDM Postcard Printed by Primo Print Order High-Quality Postcards

It’s important to create a well designed EDDM® postcard. Select vibrant colors or themes that are consist with the company’s branding to make a memorable impact. Incorporate a call to action on the postcard. A stunning design and a promotional offer might influence prospective customers to inquire about certain incentives, products or services. High-quality EDDM® postcards are generally available in a variety of styles including Glossy UV, Matte, Spot UV, 100LB Gloss Cover and  Matte with Spot UV.

If you need help with a custom graphic design, contact one of our graphic designers, and they will be happy to help create an eye-catching every door direct mail postcard! When working on your design project, they will communicate with you throughout the entire process. 

Marketing With EDDM®

Every Door Direct Mail® postcards are excellent materials for displaying promotional messages. Prospective buyers are able to view information relatively quickly. Unlike an envelope, postcards do not require opening. Information is prominently displayed to get the word out about a special offer. Watch our Full Service EDDM Video Tutorial

Select a Mailing Strategy

EDDM® campaigns allows your business to get in front of the people who matter most. There is no need for purchasing leads or mailing lists. Through the United States Postal Service®, business owners can use a web-based tool to research delivery areas for an EDDM® campaign. Target a specific mailing route or select a zip code. This option allows businesses to have the campaign be mailed to both residential addresses and to commercial establishments. However, the campaign can be crafted purely for business addresses or for residential addresses only.

Watch this EDDM® Mapping Tool to see just how easy it is to target a specific area.

Creating an effective EDDM® campaign could provide a favorable number of sales from new customers. With professionally printed postcards, business owners can attract a lot of attention with a solid EDDM® campaign.

For general questions about it and how it can help your business, feel free to contact us

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What it Means to be a Google Trusted Store

We are dedicated to make sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store.

We are dedicated to making sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and […]

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We are dedicated to making sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and what it means for you.

What is Google Trusted Store?

Primoprint, which offers printing services, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting Primoprint website, shoppers will see a Google Trusted Store badge and can click on it for more information.

“Plain and simple, we stand behind our product. We want our customers to feel confident that their printed product and overall experience will exceed their expectations. If there is ever an issue with an order, we invite our customers to notify us so that we can make it right. If the customer is still not satisfied with the results, they have the added protection of the Google Trusted Store program.”

As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Primoprint and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like Primoprint attract new customers and differentiate from competitors by displaying their excellent service via the Google Trusted Store badge on their site.

Primoprint offers a large selection of printed items, including premium business cards, brochures, letterhead, postcards and more. They continue to add new products and features including Painted Edge Business Cards and Full Service EDDM®.

About Primoprint:  Founded 2006, this full service online printing company specializes in a variety of business cards, postcards, brochures, presentation folders, letterhead and more. Primoprint’s website incorporates hundreds of new features and thousands of new products and options.  All products are printed in the US and Canada. No Tricks, No Gimmicks, No Tags.

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Useful Tips for Your Next Trade Show

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primoprint is here to help. Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools […]

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Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primoprint is here to help.

Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools they are using to get the most out of their experience.

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card and brochure printing needs.

Prepare for Your Trade Show with the Following:

Business Cards

Everyone knows that you need to stock up on business cards for each upcoming show. It’s everyone’s goal to hand out as many cards as you possibly can. But, have you thought about designing a card specific to each event? Think about it; everyone attending these shows will receive a stack of business cards.

How are they going to remember you specifically out of everyone else they meet? We recommend a card that says “It was great to meet you at the (Insert trade show name here) event.” Perhaps you put your photo on it so they can put a face with the card. Additionally, you can include an event hashtag/social information.

The printed business cards should still match your everyday card branding, but this way, it’s easier to separate you from the crowd.  We offer a large selection of custom business cards, including Silk Laminated business cards, Stamped Foil business cards, Matte business cards, Spot UV business cards and others to meet your needs.

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card & brochure printing needs. We have created a list of printed items to think about as you prepare.

Pre-Event Postcards

Many of your current and potential customers will be attending similar shows. Do you have new products for them to check out? A great way to inform them can be done by printing postcards, pre-show, and letting them know that you will have a booth at the show. Include your booth number, perhaps show them a photo or two of your new products, and include your social media information. This can help them gather additional information about you and your products. You want to see and talk to them.

So, make sure you tell them to stop by and say “hello!” This will create excitement, and you’ll have people seeking you out before the show even begins. People are more likely to engage with a booth they are familiar with than one they’ve never heard of.

Social media:

Push your social media like crazy before and during your event. You’d be amazed at how many leads you can receive before the event through social. And during the event, make sure you send out live tweets/posts from the event. Attach photos, announce live giveaways, and tell people you have candy or treats waiting for them at your booth.

Sponsorship

Every event has opportunities to sponsor speakers, exhibits, etc. Ask your event coordinator what those opportunities consist of. Yes, sponsorship is an added cost, but it’s also a great way to get your name and brand out there. With sponsorship, your logo may be printed in the program, and you might be able to hang a banner in different areas of the convention space. (At Primoprint, we can always print these banners for you!)

Goodie-Bags

Most trade shows hand out a “goodie-bag” to each attendee as they enter the show. These handouts are traditionally full of coupons, flyers, vinyl stickers and additional goodies – all provided by booths at the event. Ask your coordinator about submitting items for these bags. Even if the individuals are unable to make it around to your booth, you were still able to get something into their hands! View our large selection of printing options for our printed flyers and stickers ideal for your next trade show or event.

Lead Cards

As people flow in and out of your booth, ask them for their business card and ask them to fill out a lead card. These cards usually include their name, phone number, email address, and a question or two about their needs. It’s always important to follow up with these leads 2-3 days after receiving it. Once you’ve missed this window, you may be missing out on their business.

Booth Space

Don’t forget to decorate your booth fully. Sometimes less is more, but most importantly your booth needs to be visually appealing, and your products need to be the main focus. Primoprint can help with vinyl banners, pop-up banner stands and full color printed posters. Please contact us if you have questions regarding custom projects. We are happy to help!

Collateral

Give your potential customers collateral options. If you offer a variety of products or services, think about having collateral on each one, rather than a one sheet on your overall company. You should have many different look-books, line sheets, sell sheets and other printed material ready for attendees to choose from. Also, we recommend putting your booth number on your materials. If someone has questions or would like additional information, they may want to come back!

Giveaways

Again, less is more. People don’t want to carry around large items. They need to be small, making it easier to fit into their event bag, but useful at the same time. We’ve seen companies hand out large stuffed animals and other complicated items. We have actually seen people walk to the nearest garbage can and throw them away because they didn’t have a use for it and couldn’t carry it.  Primoprint can help with some of these small items such as business magnets, roll labels, crack-n-peel stickers and bumper stickers.

Custom Printed Short run stickers are great for marketing a business, product or event.

 

Trade show season can be a crazy time, but it doesn’t have to be. Stay organized, practice your pitches and make sure you don’t wait till the last minute to order collateral. The more work you do in advance, the more you’ll be able to focus on capturing your new customers!

Lastly, don’t be afraid to ask for help. We offer full design services and can print just about anything you may need. Contact us today to find out how we can make this season a bit less stressful! (And a bit more profitable too!)

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