Primoprint can help candidates market and promote their campaign efficiently through print.

The Best Political Campaign Materials for Candidates

So you’re ready to achieve your dream to get elected, be a leader, and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition!

 It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to make it effective. So which political print product is best for your campaign? Take a look at some of the products that we recommend.

Political Mailers

What are political mailers? They are cost-effective postcards that promote political candidates, campaigns, and beliefs.

Research shows that 42% of direct mail recipients either scan or read their mail once they receive it.

Sure, some people may not read it, but it ultimately raises awareness and keep the voters in the know. Make sure that you include a quality image, candidate name, and message, this will help stand in the voter’s mind leading up to the big day.

Both, EDDM® and Direct mail can be a cost-effective approach to reach new voters while keeping your campaign budget under control. They are slightly different and we’ll break the two options that we provide.

So, what’s the difference between Direct Mail and EDDM®? We’ll briefly break down each service. Keep in mind that the timing of the postcard campaign is crucial.

Direct Mail 

Direct Mail allows you to focus on demographics to reach existing or new customers. You can use an existing client list or purchase a mailing list. With Direct Mail, demographics can include items such as voter registration, income, age, in-house subscriber list, and more. The key to a successful campaign is in the list purchased.

Every Door Direct Mail®

EDDM®, also known as Every Door Direct Mail® is a service proved by the USPS® that uses geo-targeting by zip code(s) or mailing routes. With EDDM®, there is no need for using a mailing list, purchasing a mailing list, or having a postal permit.

A candidate can easily market to a specific neighborhood or ZIP code(s) without the use of individuals’ names or addresses and chooses its audience based on specific mailing routes. Each household will receive your postcard on the designated route. You have the option to mail to exclude businesses.

Since both mailing options do not provide an envelope, they offer a better response rate than traditional mailings. You have the option to select from a variety of sizes including the following common sizes which are 4.5” x 12”, 6.5” x 9”, and 6” x 12”.  The following sizes can help make them stand out easily among other pieces of mail. Depending on your goal, either one of these services can benefit your campaign.

If you would like to learn more about EDDM® and how it may help your campaign, download our free 15-page EDDM® Guide. This free guide provides you with everything you need to know to ensure a successful campaign.

Our in-house design team provides some helpful tips on how to create an eye-catching EDDM® design. They discuss how to create a memorable message, quality of images, and highlighting the call-to-action.

Political Door Hangers

Whether you are running for governor, mayor or sheriff, bring your campaign message to voters front doors with full-color door hangers. They can be easily distributed door-to-door by volunteers to help voters learn more about a candidate, their beliefs, and important voting information. When placed on a doorknob, they are practically impossible to ignore, and residents are likely to read them.

Get your message in front of voters with political door hangers.

Choose from a variety of sizes to meet the candidate’s needs. Some popular door hanger sizes include 3.5” x 8.5”, 3.5” x 11”, and more. We offer standard, arch, and starburst. Each die-cut can easily slide on any door handle.

Door Hanger Design Tips: Include colors that not only grab the attention of homeowners but are similar colors used throughout the campaign. Include images that voters can identify with, and make sure the text is easy to read and understand.

Brochures and Campaign Flyers

Handing out brochures and flyers can be the first and last time a candidate reaches potential voters. With brochures, the candidate has the opportunity to tell a little more about themselves, include important details on their campaign, political history and background, results, and goals.

For example, a tri-fold brochure is a popular choice when it comes to selecting a brochure size. It allows the candidates to have a cover section, and a three-panel inside section that can be used to include valuable information, graphics, and statistics.  We offer a variety of folding options to choose from.

Similar to brochures, flyers make it easy for candidates to hand out easily, educate passer-by with important information, and the overall campaign message. While at a campaign event, they are easy for volunteers to hand out, and strike up a conversation.

Use the candidate’s picture at least once, including a short bio and information regarding previous accomplishments as well as a short, to-the-point description of political stance.

  • Keep one idea per paragraph.
  • Use short sentences.
  • Add bullets points to help free up white space.
  • Create and highlight different sections. (Candidate Info, Message, Ways to Vote, etc)

Having a simple, yet creative design can help your brochure or flyer get noticed. Below are a few tips on how to design your brochure.

Campaign Signs

Printing campaign signs are a must for any candidate. Not only are yard signs noticeable, but they can increase name recognition.

Similar to stickers, campaign signs are popular for volunteers and supporters to show support. They love them and are willing to display the signs in their front yard.  Hand them out at events or make it easy for volunteers to request the signs on the website. By doing so, they will be able to place in their yeard to draw more people and attention to the candidate. Generate exposure and support can help win an election.

Available as 4mm coroplast or 10mm coroplast.

Before you purchase your sign, make sure you properly display the candidate’s name, district, and website. Keep them simple, so they are easy to read.

On average, lawn signs increase vote share by 1.7 percentage points. – ScienceDirect

Our campaign signs start out at just $4 per sign. They are made from durable coroplast, (corrugated plastic signs sheet that is lightweight and extremely durable) are available printed single or double-sided, and come with H-stakes.   

Tip: Before you stick it in your yard, keep in mind, cities and counties have their own rules regarding signs, including the placement of them.

Candidates can quickly generate exposure and support to win an election. 

Campaign Stickers

Whether you want roll-labels, crack-n-peel stickers, or bumper stickers, they are perfect for voters to show their support. Political stickers have a tendency to stick around for a long period of time. They are excellent to hand out at your events and at your local businesses.

Stickers can be exposed to thousands of potential voters. Make sure you print plenty of them to help promote a campaign and distribute them everywhere. They are affordable, so you can print them early and start handing them out ahead of your competition. And, voters love stickers!

Business Cards

A product that’s often overlooked is business cards. These 2” x 3.5” cards are small enough to carry and will come in handy when attending meetings, campaign stops, and greeting supporters at numerous events. They are a helpful tool for any campaign.

Handing supporters a political business card makes them feel like they are receiving something personal, rather than something that is handed out to everyone (even if that’s not always the case.)

Business cards are easy to carry and hand out at campaign events.

Design Tip: Make sure the card design is simple and easy to read. It should include an email address, office phone number, and a photo of the candidate or campaign logo.

Have fun and be creative with the business cards. Make sure you use the back to place the campaign slogan or include a QR Code that directs to a campaign page.

Push Cards & Palm Cards

They are a marketing staple for many political campaigns because they are effective!  Push Cards are great for building your political campaign and for winning over your supporters. Where handing them out at a campaign rally or placed on a booth for passers-by to pick-up, they are a marketing staple and they work!

They are offered in a variety of push card sizes that provide plenty of landscape to include a campaign logo, tagline, social media profiles, and content regarding the campaign message.

Campaign Buttons & Magnets

Campaign buttons, magnetic buttons, and pins are the perfect promotional tool and supporter keepsake for political candidates. Buttons allow supporters to show their support anytime and everywhere they go! Choose from round, square, and rectangle buttons.

As you can see, there are plenty of products and printing services that can help promote and generate new voters for any type of campaign. Whether using campaign signs, push cards, stickers, or mailing services, getting the most exposure and reaching potential voters is essential in running a successful campaign.

Before you get started, make sure that you request our free political sample packet that features a variety of card stocks, products, and finishes.

We understand that creating a design can be challenging. We’re here to help as we offer design services. To get started, please complete our custom design form. One of our in-house designers will be happy to help.

Can you think of any other print products that you recommend for successfully marketing a political campaign? Let us know by commenting below. 

Are you interested in our political printing service? Take a look at all our campaign materials to help build awareness for your campaign 

Find out which print products are recommended to reach new and potential voters.

Kevin

Kevin is the SEO and Content Manager at Primoprint. He has more than eight years of SEO experience and an extensive background with-in the Marketing industry. He works closely with the entire Primoprint staff to focus on creating engaging and informative content regarding the print industry. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of craft beers, grilling, and watching sporting events.

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