3 Influential Rebrands

Top 3 Influential Rebrands

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs. Below are three of the most influential rebrands from 2016. SIMPLIFICATION: MASTERCARD One big trend […]

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We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs.

Below are three of the most influential rebrands from 2016.

SIMPLIFICATION: MASTERCARDMastercard simplified their logo, which has become a recent logo trend.

One big trend this year is logo simplification. Pressure from social media, current design preferences, and digital advertising currently dictate that logos need to be legible when small. This means that companies are investing billions to rebrand to simpler, flatter logos. While the logo’s interlocking circles remain, the horizontal lines framing the word “Mastercard” and sitting in the overlap have been removed and replaced by an orange shade, the end result of mixing primary colors yellow and red. The combination strives to cement “connectivity” and “seamlessness,” one of the company’s key brand messages.

Following the rebrand, research conducted by Mastercard showed that more than 80% of consumers still recognized the symbol without the inclusion of the name.

NEGATIVE SPACE: INSTAGRAM
Instagram's Rebranded Icon to include negative space.

Negative Space can provide a memorable way of calling to attention a company’s attributes. While Instagram kept its camera icon, they switched from a retro three-dimensional design to a flat, minimalist design. The use of negative space is key in their new design, as it outlines the camera lens and flashes against the rainbow gradient.

CLEAN LINES: TACO BELLTaco Bell's New Brand Identity with the use of clean lines.

As companies are leaning more towards simplification, one of the first things to go has been and textures. Rather, larger businesses are opting for logos with clean, simple lines, as this makes building signage easier and more cost effective.

Taco Bell’s designers opted to pair down the logo, replacing its magenta, purple and yellow with a regal purple with subtle gradient shading. It utilizes white space to shape the bell.

Think your brand could use a refresh? Our design team would be happy to assist you with creating a new modern identity for your business. For more information about our logo design services click here or email design@primoprint.com.

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New! Adobe Illustrator CC Print Design Templates

New! Adobe Illustrator Print Templates

Adobe Illustrator CC has been a powerful design tool for quite some time, and the folks at Adobe continue to impress me with each new update that is released. One of my favorite new features from Adobe Creative Cloud is the ability to design faster with print templates for business cards, brochures and flyers, postcards, invites, […]

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Adobe Illustrator CC has been a powerful design tool for quite some time, and the folks at Adobe continue to impress me with each new update that is released. One of my favorite new features from Adobe Creative Cloud is the ability to design faster with print templates for business cards, brochures and flyers, postcards, invites, posters, letterhead and more. In this blog, I’m going to feature some of my favorite designs currently included for free use with your Adobe CC membership. You can access these design files by opening the most current version of Adobe Illustrator CC and clicking on “Print” in the new document window.

Business Cards

This 2″ x 3.5″ “Simple Business Card” template designed by Owen Jones offers a clean design with 4 accent pattern swatches available. Various business card templates are available, but this one stood out as one of my favorites.

This 2″ x 3.5″ “Simple Business Card” template designed by Owen Jones offers a clean design with 4 accent pattern swatches available.

Flyers

This 8″ x 11.5″ “Record Player Flyer” template designed by Guuver has fully editable vector graphics as well as editable text. A variety of flyer design templates are available, but this one really impressed me.

This 8″ x 11.5″ “Record Player Flyer” template designed by Guuver has fully editable vector graphics as well as editable text.

Postcards

The “Bold Postcards Set” by Hands-On offers 4″ x 6″ postcard layouts with bleed. There are 4 available front designs and 4 available back designs to choose from. The “Bold Postcards Set” by Hands-On offers 4″ x 6″ postcard layouts with bleed.

One of the awesome features of these templates is that they come with easy-to-understand instructions and the files are already set up to meet print requirements. The fonts used in the designs can all be synced from Typekit. The files are set up in CMYK color mode, and the artwork is at 300dpi and that includes bleed. The bleed for each file varies, but you can adjust the bleed to 0.0625″ on all four sides by clicking on file > document setup > bleed. So, you just need to fill in the information you would like to have printed in the provided fields and save for printing.

Check out the above designs and all the other available free templates by opening the latest version of Adobe Illustrator CC and clicking on “Print” in the new document window.

 

 

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How to Use Thank You Cards to Connect with Clients

Using Thank You Cards to Connect with Clients

You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation. Successful Thank You Note Components Make sure to thank the customer sincerely. Some people opt not […]

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You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation.

Successful Thank You Note Components

  • Make sure to thank the customer sincerely. Some people opt not to write thank you notes because they are under the impression it has to be lengthy. Simply recognize that this customer visited your store or website and purchased an item, and personally thank them for their patronage.
  • Steer clear of turning your thank you letter into a sales pitch. Thank you notes are viewed as passive sales tools to build customer relationships; don’t let it become a promotional ad. While you can highlight upcoming events you’ll hope he or she will attend, avoid anything directly pointing to purchasing again.
  • Remind your customers that you are easily accessible to them. At the end of the thank you note, inform your customers that you are available for any questions.

Connect with your clients by writing personalized messages in your branded thank you cards.

Writing personalized thank you notes is a sure way to stand out among your competition and show gratitude to your customer base. If you don’t have your thank you cards printed yet, we offer a variety of sizes and stocks as well as professional custom design services. For more information, visit click here.

Shop Thank You Cards

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Designer Spotlight: Mitzi Wickersham

Graphic Designer Spotlight: Mitzi Wickersham

Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design. “I really love old posters, like from the 60s and 70s—anything that’s a print based type of graphic, going back to the printing press,” she said. The Indiana University Bloomington graduate defines her design style as “clean, simple, […]

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Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design.

“I really love old posters, like from the 60s and 70s—anything that’s a print based type of graphic, going back to the printing press,” she said.

The Indiana University Bloomington graduate defines her design style as “clean, simple, uncluttered, and functional.”

Mitzi Wickersham Designed these beautiful, simple and functional custom business card.

She pays tribute to well-known graphic designers such as Herb Lubalin and Lotta Jansdotter in her work.

“Lubalin’s type setting and iconic logos and posters were very bold, simple, and type-heavy,” Wickersham said. “ I love how he was always able to make a major statement with very “little” design. More of a modern designer that I follow is Jansdotter. She is a print and pattern maker, and I adore her simple, hand-drawn patterns that are Scandinavian inspired.”

Mitzi Wickersham often uses pattern design in her business card designs.

Most of Wickersham’s work revolves around small business branding, ranging from single freelance photographers to a start up granola bar company.

“I enjoy [working with] companies that need help with their whole brand and not necessarily hoping to just get a logo and a business card, even though I do get a lot of those too,” she said. “But the small business branding and marketing is definitely my favorite part.”

For the past six years, Wickersham has primarily used our services to create premium, custom business cards and occasionally flyers

Mitzi Wickersham creates spectacular sell sheets for small business branding.

Her work revolves around small business branding, ranging from single freelance photographers to a start up granola bar company.

“I started working with you guys when you only had one printing facility, so I’ve worked with you guys for quite a while,” she said. “You guys had great pricing on Spot UV. And then I kept coming back to you because your customer service is the best.”

Mitzi Wickersham simple business card design.

Those interested in learning more about Wickersham and her design services should visit www.mitziwick.com

Interested in being featured for our Graphic Designer Spotlight? Reach out to Elizabeth@primoprint.com for more information.

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