7 Essential Tips for Designing Business Cards

Business Card Design Tips

As a designer, I’m constantly having customers tell me that they want a card that “pops.” Some people may think that means they want a card that is a bright neon color and that jumps out at you. But I have come to understand that people, in general, want a card that stands out from […]

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As a designer, I’m constantly having customers tell me that they want a card that “pops.” Some people may think that means they want a card that is a bright neon color and that jumps out at you. But I have come to understand that people, in general, want a card that stands out from the crowd. And how you achieve that, is not always the way one might think.

If you want your business card to really “pop”, there are a few do’s and don’ts to keep in mind.

1. First and Most Important, Keep it Simple

The more information you have on a card, the harder it is to 1. Find what you are looking for and 2. Figure out the best way to reach you.

SEE ALSO: Details on How to Create a Business Card

2. Limit Your Phone Numbers

Phone numbers, for example, are one way to simplify your card. How do you want your customer to call you? The main office? Your receptionist? Your cell phone? Why not direct all of your calls to one place? It’s a lot easier to determine where to call when you only give them one option. And how often do you use your fax machine? If very few of your customers actually fax you something, maybe consider leaving that off too. If they need it, they’ll ask for it.

3. Your Physical Address

Do you have a business where you want people dropping in? If not, maybe it’s best to leave that off as well. At Primo Print, all of our business is done online, with companies all over the world. Very seldom do we have people who come into our physical offices. So there is no need for us to include our mailing address on our business cards. 

4. Social Media

Social media has created a whole new world for communicating with customers. Letting people know which sites you are on can be important, but consider using the sites logo icon, rather than spelling out your entire handle. These sites have made it really simple for people to type in your name and find you.

Simplified Business Card Design Comparison

5. High-Resolution Logo

Sell yourself right with a high-resolution version of your logo. I’ve seen companies that appear to cut and paste their logo from a scan and then try to use it on their cards. Unfortunately, that will not print well and doesn’t make your company look very professional. If you don’t have a high-res file, consider hiring a graphic designer to recreate it for you. Most of the time this is a simple process and will be a lot cheaper than designing a new one from scratch.

6. Smile!

If you want to use a photo on your card, I recommend hiring a professional photographer to take it. Selfies are great for Facebook, not so much for your business card. Put yourself in the best light with a nice photo, that was taken at a high resolution, by someone who knows how to make you look good!

Use Professional Photos on Business Cards

7. Check Your Fonts

There are a million “cool” fonts out there. In every style you can possibly image. When designing a business card, try to keep your fonts very basic. These are easier to read. It should compliment your logo, but not have a strong stylistic feel to them. And make sure your font is set large enough for people to read. Small type always looks better, but depending on your clientele you may need to keep it a little larger.

As with any design, the look of your business card is very personal and subjective. What I like, you may not. And what works for my business may not work for yours. So find other cards that you like and figure out what it is about those cards that make it successful. And if you need help, don’t be afraid to ask. The designers here at Primo Print would love to help you out!

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Mark Your Calendars: Top 2017 Conferences

Top Conference Recommendations

Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries.

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Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries.

Conferences are a great place to learn and develop your craft as well as network. It’s important to come prepared and be on your A-game.  If you need an extra boost in preparing for an upcoming conference, check out our blog on conference preparation.

Spring Conferences

1. HOW Design Live

Date and Location: May 2-6, 2017 at the Hyatt Regency in Chicago, Illinois.

Website: HowDesignLive.com

HOW Design Live 2017 offers creative inspiration to refuel your passion for your work combined with the practical knowledge you need to achieve and advance in your career. And at the largest gathering of creative professionals and designers, you will also have ample opportunity to network with the best and brightest speakers, industry-leading companies and your peers.

2. Incite Group Marketing Summit: West

Date and Location: May 23-24, 2017 at Hotel Nikko in San Francisco, California.

Website: Incite-Group.com/events/west/

Key Take-Aways

  1. Learn from Chief Marketing Officers and marketing leaders from over 60 innovative brands map out the future of marketing. Companies include popular brands such as Johnson & Johnson, The North Face, Penguin Random House, Facebook, Twitter, Uber, Google, Gap, Shutterfly, Charles Schwab, and HP.
  2. Personalization: Understand your customer better to market with more precision and engage more deeply.
  3. Content and Storytelling: Less content, more relevant content, and more promotion. Take the next step in the maturation of content marketing.
  4. Marketing Attribution: Learn to trust your marketing metrics again-reliable measurement and better insights to fail fast and learn faster.

 

Summer Conferences

3. 2017 Brand New Conference

Date and Location: Sept 14-15, 2017 at Harris Theater at Millennium Park in Chicago, Illinois.

Website: underconsideration.com/BrandNewConference/register/conference-2017

The Brand New Conference focuses on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies to in-house groups, to small firms.

4. Brand Manage Camp

Date and Location: Sept. 26-27, 2017 at the Mirage Hotel-Casino in Las Vegas, Nevada.

Website: BrandManageCamp.com

Get the tools, insights, and inspiration you need to take your brand to the next level! This conference is perfect for those in the following industries: Advertising, Media, Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more.

Fall/Winter Conferences

5. Marketing Prof’s B2B Marketing Forum

Date and Location: October 3-6, 2017 at the Westin Boston Waterfront in Boston, Massachusetts. 

Website: http://mpb2b.marketingprofs.com/

The Marketing Prof’s B2B Marketing Form brings together leaders, innovators, and hardworking people to gather and learn about the latest in successful B2B marketing. Past keynote speakers include Ann Handley, John Maeda, and Andrew Davis. This forum gives the opportunity for creative networking.

6. American Institute of Graphic Arts Design Conference (AIGA Design Conference)

Date and Location:  October 12-14, 2017 in Minneapolis, Minnesota.

Website: http://designconference.aiga.org/#!/

The American Institute of Graphic Arts, the oldest and largest professional membership organization for design, is hosting this conference. This conference is a major event for all design professionals; featuring more than 100 speakers and thousands of attendees, the conference gives attendees endless opportunities for networking and inspiration.

7. PubCon

Date and Location: November 6-9, 2017 in Las Vegas, Nevada at the Las Vegas Convention Center.

Website: https://www.pubcon.com/

PubCon 2017 has been named by Forbes as a must-attend conference and an Inc. top conference for growing your business. A social media and SEO conference, PubCon also covers a vast range of marketing topics such as content, email, SEM, and more. The conference features the industry’s leading businesses and startups, with speakers, sponsors, and keynotes involved in social media, digital marketing, online advertising and search engines. This week-long conference will give attendees a glimpse into the future of technology, presented by a diverse group of the world’s key innovators.

 8. Internet Summit 2017: Digital Marketing Conference

Date and Location: November 15-16, 2017 at the Raleigh Convention Center in Raleigh, North Carolina.

Website: InternetSummit.com

The Internet Summit 2017: Digital Marketing Conference focuses on Digital Strategies, Content Marketing, Startups, Design/UX, Analytics, Search, Emerging Technologies, Social Media, Email Marketing, Innovation.

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Take Your Design to New Heights with Raised Spot UV

New! Raised Spot UV Gloss

Looking for a showstopper for your next networking event? Turn heads with our raised Spot UV business cards and postcards. Chic and classy, raised Spot UV is sure to heighten your style. 

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Looking for a showstopper for your next networking event? Turn heads with our raised Spot UV business cards and postcards. Chic and classy, raised Spot UV is sure to heighten your style. The raised glossy texture truly elevates your design, a perfect contrast to the 19PT velvet laminated stock it is currently available. Raised Spot UV can be used to create highlights, dimension, and contrast.

Spot UV Comparison

Our regular Spot UV is a flat finish, a shiny gloss layer that is applied where you’re seeking an area of high gloss coating. Raised Spot UV uses a similar process, except the applied UV is raised off the card. You can actually feel raised Spot UV when you run your fingers over it. Both are available on our 19PT velvet laminated stock. Regular Spot UV is printed offset, and raised Spot UV is printed digitally.Raised vs Standard Spot UV Gloss

Raised Spot UV is available to be printed on the front or both sides on our  2” x 3.5” 19PT velvet laminated business cards in quantities of 100 and 250. However, we hope to be able to offer it on both sides in the near future for our 4” x 6” 19PT velvet laminated postcards.

Raised Spot UV Mask File Setup

The file mask for raised Spot UV business cards and postcards must be submitted as a 100%K (100% Black) vector file. 

How to Set Up Raised Spot UV Mask File

If you have any questions regarding raised Spot UV please let one of our awesome Customer Service Representatives know, and they’ll be happy to assist you.

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What is Print Resolution & Why Does it Matter?

Print Resolution Example Image

300dpi: What is it, and why does it matter? Have you ever zoomed into your monitor so close that images no longer look crisp, but rather a close-up of a Monet painting? When you really zoomed in, the images lose their visibility and turn into little dots of color. Those dots are called pixels. The […]

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300dpi: What is it, and why does it matter?

Have you ever zoomed into your monitor so close that images no longer look crisp, but rather a close-up of a Monet painting? When you really zoomed in, the images lose their visibility and turn into little dots of color. Those dots are called pixels. The more dots (or pixels) you have, the better the image will look when printed. This is also what we refer to when we say “dpi” or “dots per inch”.

300dpi

A high-resolution file will have a higher number of dots, which is required for printing. 300dpi (dots per inch) is the resolution we recommend for print files. Files submitted to print that have a resolution lower than 300dpi will likely result in a lesser quality or blurred print product.  We often receive files that are 72dpi which is the required resolution for digital outputs such as computer screens. These low-resolution files will appear clear on screen but will print quite blurry. See the example below of two business card files. The left image printed at 300dpi and the right image printed at 72dpi.

Print resolution comparison - 300dpi vs. 72dpi

If you receive a resolution warning when uploading your files please send your files to info@primoprint.com. One of our file processors will be able to check the files and let you know if higher resolution images need to be provided.

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