Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

View Full Article +

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

One great benefit is that  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.

Advantages Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard say they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.

Close

The Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes.

View Full Article +

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes.

Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products. Below, we focus on a few reasons why they are a very reliable and effective strategy for promotion and marketing purposes.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing them to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise such as networking and special events. The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, bookmarks take up almost no space and fits comfortably in a pocket. They are similar to a business card as they can be easily handed out to people in passing, making for a very fast and effective means of promotion.

SEE ALSO: How to Make the Most out of Your Print and Marketing Budget

Affordable

Everyone knows how cheap they can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received it will continuously be reminded of the product or event you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

Customizable and Unique

In order for a product to standout amongst its competition, there must be a unique element to help separate it from the crowd. Not only are they a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers. They will walk you through the entire design and order process. We offer a large selection of sizes and printing options that will benefit you and your business.

Close

Announcing Four New Hang Tag Options

We are excited to announce four new hang tags; velvet laminates, 22PT gloss laminated, 14PT natural and pearl metallic.

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Offered in a variety of sizes and printing options, hang tags are perfect for apparel, jewelry, party favors, clothing, gift baskets, gifts more.   

View Full Article +

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Offered in a variety of sizes and printing options, hang tags are perfect for apparel, jewelry, party favors, clothing, gift baskets, gifts more.   

We’re excited to announce additional printing options. Along with our popular French Kraft hang tags and silk laminated tags, we now offer four additional card stocks: Pearl Metallic, 14PT Natural, 22PT Gloss Laminated and Velvet Laminated Hang Tags. Now you have other ways to show off your products!

SEE ALSO: Useful Advertising Tools: Custom Hang Tags

Pearl Metallic

Print pearl metallic hang tags to show off your product, apparel, jewelry or gift basket. The pearl fibers allow this unique stock to shimmer in the light when viewed from a variety of angles. Embedded with pearl fiber, this gives the paper a metallic and smooth appearance, creating an elegant hang tag.

The pearl fibers allow this unique stock to shimmer in the light when viewed from a variety of angles.

14PT Natural

Are you looking for a more natural look for your hang tags? We are now offering 14PT natural hang tags. This eco-friendly card stock provides a natural, light cream color with a smooth surface, making them ideal for writing on. Allow your products, clothing, accessories get noticed with this premium card stock. Additionally, they are great for including valuable information to your merchandise.

22PT Gloss Laminated

A thicker option we offer is the 22PT gloss laminated hang tag. They are printed with a protective glossy lamination that’s applied to both sides, making them 22PT thick. You can easily enhance your product, whether it’s clothing, gifts, jewelry, make a lasting impression. The gloss lamination not only makes the card stock thicker, it also help prevent chipping along the sides and is more durable, making them last longer. Also, they are tear and water resistant.

Make a statement with our thick 22PT gloss laminated hang tag. Gloss lamination helps protect from cracking on the edges. Tear and water resistant.

Velvet Laminated

Enhance your hang tag by selecting velvet lamination. They provide a velvety, rich, smooth texture unlike any other card stock. They are printed on premium 16PT C2S (coated two sides) with a thin 1.5mil laminate, giving them a thickness of 19PT. Feel the difference with these luxurious velvet hang tags. They are great for clothing,  jewelry, gifts, clothing, party favors, gift baskets, specialty jars and more.

Complete our online form and request free samples. If you need help with a custom design, please complete our online form to get started, and one of our in-house graphic designers will be in contact with you.

 

Close

18PT French Kraft Paper Stock

Our brown 18PT uncoated Kraft business cards provide a rustic, beautiful appearance and feel. This environmentally friendly paper stock offers natural fibers and subtle, visible flecks giving them an organic appearance and natural feel.

We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers, giving it a natural, organic look and feel. The uncoated finish provides superb print quality, and it’s 30% recycled, giving it a warm and rustic eco-friendly appeal.

View Full Article +

We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers, giving it a natural, organic look and feel. The uncoated finish provides superb print quality, and it’s 30% recycled, giving it a warm and rustic eco-friendly appeal.

When creating your design, optional white ink is able to be applied to a definitive area or can be applied all over giving you the flexibility to brighten and add contrast to the images.

Please keep in mind, when selecting French Kraft, it contains 30% recycled materials, which may provide a slight color discrepancy because of the materials that were used in manufacturing the paper stock. Also, the flecks in the paper will vary from sheet to sheet and press run to press run.

French Kraft Paper Products:

  • Business Cards
  • Trading Cards
  • Hang Tags
  • Postcards
  • Sell Sheets
  • Invitations & Announcements

If you are looking to create a custom design, our graphic designers will be happy to help. Please complete our online graphic design form to get started.

Close