Important Print Marketing Materials For Realtors

A realtor must reach new customers quickly and effectively. At Primo Print, we offer a variety of print products that can benefit realtors marketing strategy.

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

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Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Therefore, agents should look into some of the following real estate print materials to increase traffic to their businesses including realtor business cards, brochures, real estate signs and full service EDDM.

SEE ALSO: The Best Ways to Enhance Your Real Estate Marketing Plan

Brochures

Brochures are available in different sizes and options allowing real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.

Business Cards

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards on hand, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.

Signs

Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop, and that is where signs come into play. Placing a sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.

Full Service EDDM and Mailing Material

Put your business in front of the people who matter most. Let the pros at Primo Print take care of the paperwork, processing and delivery with Full Service EDDM.

SEE ALSO: Every Door Direct Mail Postcards and Real Estate Agents

Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed.

Choosing professional images and material that presents information in an articulate manner helps people to trust the company. With full service EDDM, a realtor can send oversized postcards to a targeted audience starting at 25¢ per home including postage.

We created an introductory video explaining Full Service EDDM.

Teardrop or Feather Flags

Selecting our teardrop or feather flag is a great choice for realtors. These flags can grab the attention of potential purchasers and increase awareness. It’s key to grab the attention of passerby and having a colorful and attention grabbing flag can do the trick. Custom printed flags are cost-effective that can increase the interest of a property and create more leads. We offer two types of flags; teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware. A ground stake and pole for outdoor use, or a pole and cross base for indoor use.

SEE ALSO: You can read more about the benefits of using custom flags.

Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.

We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products and request a free sample packet of our products.

Questions or need a custom design? We can help with both. Feel free to contact one of our customer service representative. Take a moment and learn about our graphic design service and what we offer.

Here are a few trusted realtor brands that Primo Print prints products for. Items include business cards, sell sheets, brochures, EDDM Postcards and more.

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Political Printing: Ways to Market Your Campaign

When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

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When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

EDDM Postcards

Including every door direct mail postcards into a political campaign can be beneficial and cost-effective. It’s cost-effective because there’s no need to purchase a mailing list and no postage permit required – making room to use additional campaign money on additional marketing tools. With EDDM, a candidate can easily market to a specific neighborhood without the use of individuals names or addresses, and chooses it’s audience based on specific USPS mailing routes.

EDDM offers a better response rate than traditional mailings since their’s no need to open an envelope and they stand out easily among other pieces of mail. Getting the most exposure and reaching potential voters is essential in running a successful campaign.  At Primo Print, our talented designers can put together an effective mail piece that is sure to grab voters attention. Design tip: Use large images and include well thought out content, this can help make them hard to ignore. Read a previous blog on how to market with an EDDM postcard.

Political EDDM Postcards Printed by Primo Print

Brochures

Brochures and flyers can be the first and last time a candidate can reach potential voters. When designing either of these, use the candidate’s picture at-least once, include a short bio and include previous accomplishments as well as a short, to-the-point description of political stance. A brochure offers a large canvas to include information but try to keep one idea per paragraph and use short sentences and bullets points when needed to help free up white space.

You can also include separate sections that focus on different topics including about the candidate, issues, past experience and voting information. Keep the layout simple and clean. Make sure the colors used match the other campaign materials; stickers, flyers, yard signs, door hangers etc.

Political Brochures Printed by Primo Print

Door Hangers

Whether you are running for Governor, Mayor or Sheriff, custom door hangers are the perfect marketing tool for any campaign. Political door hangers can be easily distributed door-to-door by volunteers to help voters learn more about a candidate, their beliefs, and important voting information. When placed on a door knob, they are practically impossible to ignore and residents are likely to read them. Similar to designing a brochure, include colors that not only grab the attention of homeowners, but are similar colors used throughout the campaign. Include images that voters can identify with and make sure the text is easy to read and understand.

We  offer four different sizes and a variety of finishes, including glossy UV and uncoated to make any door hanger a successful marketing tool. For more information, please read Benefits of Printing Custom Door Hangers.

Political Door Hanger Printing by Primo Print

Yard Signs

Our full color, single or double sided custom yard signs, made from rigid coroplast (4mm or 10mm) with available H-stake stand, are sure to grab voters attention. They are sturdy and weatherproof making them a great marketing tool year round generating exposure and support to win an election.

These signs are perfect for supporters to easily place in their yard to publicly demonstrate their support. Use political yard signs to display candidate’s name, district and website. Keep in mind, cities and counties have their own rules regarding signs, including the placement of them.

Need help with a custom design? Our experience graphic designers will be happy to help. Get started by completing our online form. Our signs are available in four different dimensions and offered in custom dimensions. For a custom dimension, please complete the form here.

Business Cards

Candidates often overlook the business card during their campaign. Business cards are ideal for those times when a candidate runs into a voter in places that they may not expect. They are small enough to carry around and hand out easily when needed. That’s what makes them so handy. Plus, individuals feel like they are receiving something personal from the candidate, rather than something that is handed out to everyone (even if that’s not always the case.)

The design needs be simple and easy to read. The business cards should include an email address, office phone number and a photo of the candidate or campaign logo. We offer a wide variety of paper stock and printing options including silk laminated, spot UV, velvet laminated, matte, inline foil, uncoated and more. Not sure which style is best for a campaign? Request a free sample packet that features a variety of card stocks and finishes.

Political Business Cards Printed by Primo Print

Political Postcards

Majority of political campaigns include postcards into their marketing strategy because they work. Postcards are cost-effective and are easy to print and hand out. Offered in a variety of sizes, they offer plenty of landscape to include a campaign logo, tagline, social media profiles and content regarding the campaign message.

As you can see, there are plenty of products that can help promote and generate new voters for any type of campaign. If you have any questions abort a particular product, feel free to contact us here.

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Design Tips for Your Custom Yard Sign

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise.

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile, you can even use them as political yard signs, real […]

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When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile, you can even use them as political yard signs, real estate signs, birth announcement and as garage sale signs. The options are endless. At Primo Print, we offer two types of yards signs; 4mm or 10mm coroplast signs printed in full color, single or double sided.

When designing your next yard sign, keep the following tips below in mind.

Keep Your Message Short

As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.

Don’t Forget to Include a Call-to-Action

You’re creating a yard sign because you want potential prospects and customers to make an action. Tell them exactly what you want them to do once they have read the sign. For example, you either might want the driver to call your business for additional information about a product or service, or have them visit a website for more details.

Make Sure the Sign is Legible

This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge the sign, read it and process your message. Incorporate legible fonts and make them bold to stand out. A font we recommend is called Helvetica.Political Yard Sign Printed by Primo PrintIn the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other.  Selecting a dark lettering on a light background is typically a good match.

Including Arrows May be Beneficial

If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time of finding your location with a simple arrow than a trying to read a complex address.

At Primo Print, we offer two types of full color yard signs; 4mm coroplast and 10mm coroplast. These signs are waterproof, weather proof and resistant to stains and most chemicals. For more information, please contact us with any questions or visit our FAQ section. If you need help designing your yard sign, fill out our graphic design form and one of our designers will contact you.

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Let Primo Print Help You Promote Your Political Campaign

It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches […]

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So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal and you’re going to need to promote yourself to beat your competition!

It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

Political Yard Signs

Yard signs allow you to get your name and message out clearly in your local area. These signs are generally placed in public areas and can be distributed easily to supporters and volunteers to display in their front yard. We offer full color, single or double sided 4mm and 10mm coroplast political yard signs.

Door Hanger

Bring your campaign message to voters front doors with full color door hangers. They are one of the strongest recommendations for marketing a campaign. Campaign door hangers are an excellent promotional tool as your campaign cannot be ignored or unseen. It is a great opportunity to promote you and your campaign slogan to potential voters. Choose from glossy UV coated, 100LB gloss cover, 100LB gloss book and uncoated with a variety of sizes and printing options.Political Door Hanger Printing by Primo Print

 

Business Cards

When running a campaign, you’ll be going to be in meetings and greeting with your supporters at numerous events, and premium business cards designed specifically for your political campaign will help show how committed you are to entering the political world. Select from a variety of printing options and finishes to create your custom business card.

Select from our styles and finishes including silk laminated, velvet laminated, matte, spot UV, glossy UV and more. Our graphic designers will be happy to assist you in creating your campaign business card. Contact one of our experience graphic designers by completing the online form to get started on your campaign project.Political Business Cards Printed by Primo Print

Postcards

Postcards are a marketing staple of many political campaigns because they are effective!  Political postcards are powerful tools for promoting your campaign message and upcoming campaign events. Make an immediate impact and spread your message effectively with printed postcards. Select from a variety of sizes, finish (spot UV, matte, 22PT gloss laminated etc.) and quantities.

 

Every Door Direct Mail

Another option you may be interested in would be including an every door direct mail postcard campaign. They are cost effective and can help any political campaign easily reach potential voters. EDDM is a program that is offered by the USPS. It’s design for reaching every home and address on a specific route or reach an entire area by choosing a zip code.

No matter the size of the district, incorporating an EDDM marketing campaign ensures the political name and position is in front of the voters leading up to election day. Every door direct mail allows you to include much more information, such as details on your goals and your aspirations. Get started with every door direct mail postcard.Political EDDM Postcards Printed by Primo Print

Roll Label Stickers

Have your voters show their support with full color roll stickers. Political stickers have a tendency to stick around for a long period of time. They are excellent to hand out at your events and at your local businesses.

We also offer crack-n-peel stickers and bumper stickers. These stickers can be exposed to thousands of voters. Make sure you print plenty of stickers to promote your campaign and distribute them everywhere. They are affordable, so you can print them early and start handing them out a head of your competition.Political Stickers by Primo Print

 

Brochures and Flyers

Who are you and what is your campaign about? Not only is a brochure an additional touch, but it is also a great opportunity for you to drive home your campaign message to voters. Brochures are great for events and especially beneficial for meetings.

Flyers make it easy for you to distribute your political platform and message to potential voters. For your upcoming campaign events, handing out flyers can boost your drawing power and give you an opportunity to express your campaign or event artistically.

Get your message directly to target voters and rally your supporters with custom printed campaign materials. Request a free sample packet of our political products or contact us with any questions by completing our online form. Need help with designing your political campaign materials? Contact one of our graphic designers and get started on a custom design for your next print project.

Author: Steven Wendt

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