When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate […]
When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate signs, birth announcement and as garage sale signs. The options are endless. At Primo Print, we offer two types of yards signs; 4mm or 10mm coroplast signs printed in full color, single or double sided.
When designing your next yard sign, keep the following tips below in mind.
Keep Your Message Short
As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.
Don’t Forget to Include a Call-to-Action
You’re creating a yard sign because you want potential prospects and customers to make an action. Tell them exactly what you want them to do once they have read the sign. For example, you either might want the driver to call your business for additional information about a product or service or have them visit a website for more details.
Make Sure the Sign is Legible
This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge the sign, read it and process your message. Incorporate legible fonts and make them bold to stand out. Helvetica is one font we recommend.In the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other. Selecting a dark lettering on a light background is typically a good match.
Including Arrows May be Beneficial
If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time of finding your location with a simple arrow than a trying to read a complex address.
At Primo Print, we offer two types of full color yard signs: 4mm coroplast and 10mm coroplast. These signs are waterproof, weather proof and resistant to stains and most chemicals. For more information, please contact us with any questions or visit our FAQ section. If you need help designing your yard sign, fill out our graphic design form, and one of our designers will contact you.