Having your photo on your business card is a request we get often. It’s very popular with realtors, medical professionals, people in banking, and others whose fields require facial recognition. But many times, there is some confusion as to what makes the best headshot to use.
Should You Have a Headshot on Your Business Cards?
My first recommendation is always to hire a professional photographer. Business headshots are quick and usually relatively inexpensive. Ask other colleagues who’ve they’ve used or even google photographers in your area. If you find someone online, be sure to check out their portfolio or ask them to send you samples of their work before hiring them.
Working with a professional is also a way to ensure that you receive a high-resolution file and (probably the best part) many photographers will offer to retouch. Professionals have trained in the best lighting, the best poses, and the best way to make you look good!
If going to a professional is not an option, there are a few things to keep in mind when taking a photo yourself.
With help from our in-house photographer, we have come up with six tips for making sure your photo presents you in the best light.
Selfies are for Facebook, not your business card. Ask a friend to help you take the photo.
Be sure to wear solid colors and nothing that has writing on them. Black, dark colors or jewel tones tend to photograph the best and look good with almost all skin tones.
Stay with a neutral color scheme and nothing that is too busy that may distract from your face. The background must also make sense with what you do/sell. And we don’t recommend using props.
Keep it clean. Less is always more. Try to leave enough space around you so that you don’t blend into the background and that it doesn’t appear like objects are coming out of your head.
Natural lighting is best. Morning or evening sun will give more soft, flattering lighting. Try to avoid harsh lights and shadows. If getting outside isn’t possible, then being near a large window may work as well.
Do not downsize the image. Set the camera for the largest file size possible. Photos used on your website or email signature are too small to print on your custom business card. If your photo looks blurry on your computer, it will look blurry on your business card.
In a world full of social media thumbs up and thumbs down, remember that people are quick to judge you by your photo. So smile bright and present yourself in the most professional way possible.
Also published on Medium.