Tips on How to Design an Effective Postcard

Postcards are a great way to grab attention and promote your business, product or services. Creating a strong postcard is key to successfully attracting interest and new customers. It can be challenging to design one. Below are some tips to help you get started.

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Postcards are a great way to grab attention and promote your business, product or services. Creating a strong postcard is key to successfully attracting interest and new customers. It can be challenging to design one. Below are some tips to help you get started.

Keep Your Audience in Mind

It is important to remember your target audience when creating the design.  Make sure you understand the tone and style of a design, as it may attract some and possibly repel others. Finding the right tone and style of your target audience will be most effective. When thinking about the tone of the card, it should match your business to create a coherent whole. Provide the audience with the information you want to pass along; this may include useful text, coupons and a call-to-action. By including a CTA, it take the guessing out allowing recipients to understand their next move.  This can ultimately increase customer response.

SEE ALSO: Marketing Ideas and Tips for Printing Postcards

Maximize the Space

Postcards are available in a variety of sizes to meet your needs; for either a small or large business. Depending on the size of the postcards selected, it can be challenging to communicate your complete message. Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message. Including hi-res pictures, logos, and bright color all can help add interest and can show what you are trying to communicate. Try to keep the text limited to one or two font types and avoid large blocks of text and light colored text that can be difficult to read.  You want to make sure the recipient is able to understand your message, but most importantly, be able to read it. The goal of a postcard should be to capture the reader’s attention and make them want to find out more.

SEE ALSO: Helpful Tips on How to Market Your Business with Postcards

The Format

Keep your postcard clean and simple, without overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly in the design. Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Rounded corners, matte finish, velvet laminated, and other options including spot UV and stamped foil, can give your postcard a unique feel and look making it stand out from competitors.

SEE ALSO: Not Sure Which Option to Select? Request a Free Sample Packet

Remember the Back

Depending on how the postcard was delivered in the mail, sometimes the back displays first, so consider using that space to grab the attention of your audience. Both sides should work together to attract the reader’s interest and convey your business message.  Always proofread your text and review the details of your postcard before finalizing. Postcards are a great way to attract the interest of your audience; spending time carefully designing a postcard can let you reap the rewards later.

If you would like to request a custom design, contact one of our in-house graphic designers. They will be happy to assist with your project. Take a look at some of our custom designs by viewing our design gallery.

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How to Market Your Business with Custom Letterhead

Create a lasting first impressions with clients and enhance the image of your business by printing custom letterhead on high quality premium paper stock.

Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is the letterhead.

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Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is the letterhead.

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened.

Besides making a polished and memorable first impression, a customized letterhead conveys a particular message to all who see it. It says that your company is solid and assured. It conveys a sense of professionalism and commitment to excellence that gives customers the peace of mind that comes from doing business with a company they feel they can trust.

It also gives you the opportunity to express the culture and personality of your organization by creating a custom design. Add the company’s tagline that perfectly captures the essence of the services you offer. It would be a mistake to underestimate the significance of being able to say so much with so little, especially for small businesses whose marketing budgets are often very tight. View some letterhead designs that may inspire you.

Using branded and customized letterhead and stationery provides many benefits for you as a business owner. Even one-person companies can appear to be much more substantial when they use their brand across all of their digital and printed materials, including business cards, brochures and more.

SEE ALSO: Why Print is Important for Your Marketing Plan

This appearance of greater size and strength in the market solidifies your potential clients’ confidence in your ability to handle their business. Letterhead also makes all of your contact information available to them in one place. The easy accessibility of the information included makes it more convenient for your customers and prospects to contact you when they’re ready to discuss how your business can help their business succeed.

Marketing your business does not have to be an overwhelming prospect, even in this age of seemingly endless options. It’s easy to create a line of fully customized and branded letterhead that can greatly benefit your bottom line.

Benefits:

  • Improve Business Image
  • Increase Brand Recognition
  • Increase Business Website Traffic

Customized letterhead can be created in an efficient and cost-effective way that will make the most of your company’s marketing budget. It also lets your customers know they can trust you to treat their business with the same respect you have for your own. If you need assistance in creating a custom design, please contact one of our in-house graphic designers. They will walk you through the entire design process.

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Print Stickers to Market Your Business and Brand

Stickers are great for placing on a product displaying useful information.

Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are few sticker printing options to utilize for your marketing purposes.

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Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are few sticker printing options to utilize for your marketing purposes.

Improve Brand Exposure

One of the most common uses in advertising is brand exposure through your marketing efforts. A clean, bright, well designed and memorable sticker can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name.

Use printed stickers to display business information. Stickers can help with brand awareness.

Increase Sales

If you’re planning on having a sale or special promotion, create and print stickers that draw attention to the products that are on sale. It’s also a good idea to place and pass out to advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.

Convey Information

They are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be be beneficial to place another sticker with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.

Generate Excitement at Events

Businesses usually don’t hand out stickers directly from their store. While it’s fine to hand them out on a regular basis, the best place to pass them out is during special events. People love receiving free items. When people attend events, especially one’s centered around businesses, they’re more than happy to get free goodies such as stickers. They help generate excitement about your business and can generate discussions about your products and services. When handing out the stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.

Premium Stickers

Having high-quality and appealing stickers makes them more effective. At Primo Print, we offer a large selection to help with your marketing needs including a variety of bumper sticker printing options. Printing them will create a professional look and feel that both you and your customers will enjoy.

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Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

One great benefit is that  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.

Advantages Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard say they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.

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