Primo Print Blog

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The Best Ways To Enhance Your Real Estate Marketing Plan

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

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When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

At Primo Print, we offer a variety of printing supplies including business cards, brochures, flyers, EDDM postcards to assist your marketing plan. But before selecting the products, make sure you have created a thorough real estate marketing strategy. Below are some recommendations when starting the process.

  • Establish goals that your marketing plan intends to achieve
  • Create a detailed real estate market analysis
  • Compile a complete competitor analysis
  • Come up with a budget for marketing material
  • Research and get an understanding of your target audience

Implement the Marketing Plan

Branding and visibility are crucial in the world of real estate and at Primo Print, we can help you reach potential customers. We recommend you incorporate a few or all of the following print products to ensure you’ll have an effective marketing plan.

Brochures: The buyers and sellers will take notice if you have beautifully well designed brochures that target a particular market segment. It’s equally important to make sure that each printed piece is of the highest print quality. Read a previous blog on what it takes to create an effective brochure.

Business Cards: Printing realtor business cards allow you to make a first and lasting impression for you and your real estate agency. It’s important to always keep them on hand. We offer a large selection of premium business cards. Choose from our 14PT, 16PT, 22PT and even 32PT thick paper stock and finishes including spot UV, inline foil, stamped foil, matte, uncoated and more.

Flyers: Place real estate flyers at the places where the passers-by are most likely to pick up promotional and advertisement materials. Flyers are great for displaying property images, information and realtor contact information.

Real Estate Yard Signs: Brand the signs with your company name for maximum advertisement effect. Our signs are as low as $2 each and printed full color on either 4mm or a thicker 10mm coroplast. H-stake stands are available.

Postcards: Distribute real estate postcards in neighborhoods to inform potential buyers about current property listings and your agency. We also offer Every Door Direct Mail Postcards. EDDM postcards are an easy and cost-effective way for realtors to target buyers and sellers through the mail. Postcards could focus on what you offer your customers, properties you’ve sold in the area, or properties that you currently have for sale in their neighborhood.

Door Hangers: These are great marketing tools. Custom door hangers offer enough space to include business information, property details and images. Bring your message to their front door with full color door hangers.

Sell Sheets: Promote and build awareness with our full color sell sheets. We offer fast turnarounds, with no minimums. Prices as low as .15¢ each. You can utilize both sides of the sheet with property information or why someone should choose you to represent them.

Presentation Folders: They are an excellent marketing tool as a leave behind reminder of your business and property listing. Or, after meeting with customers/potential customers, they will have something to store all of the information you give them, ie: copies of contracts, flyers, vendor recommendations, etc. All are available with your choice of 1 or 2 pockets as well as business card slits. Keep all your marketing materials in one place with custom presentation folders.

Graphic Design
One of the best things a real estate agent can do, when putting together their marketing material, is make sure all pieces are well branded. Every piece you produce should all tie together and work cohesively together. This will help get you known by your community and establish you as a household name. This can be a difficult task, but know that we are always available to assist. Our team of graphic designers can work with you to create all of the above pieces and more. Contact us today to get started.

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Every Door Direct Mail Postcards and Real Estate Agents

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail (also known as EDDM) is not only an excellent marketing tool, it is also the smartest way to go.

We’re all looking for some proven method to promote our business and products. The Real Estate business is no different. Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail is not only an excellent marketing tool, it is also the smartest way to […]

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We’re all looking for some proven method to promote our business and products. The Real Estate business is no different.

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail is not only an excellent marketing tool, it is also the smartest way to go.

Whether you are advertise homes that just became available, open houses or other Real Estate related community events, EDDM is the right way to get the job done. Once the real estate EDDM postcards have been designed and a marketing plan is in place, all you’ll need to do is drop off the postcards to the nearest postoffice. Simply choose your drop date up to 30 days in advance and see your postcards hit doorsteps in days!

Another positive aspect of every door direct mail (also known as EDDM) is that you can target specific neighborhoods and zip codes, as you attempt to attract the prospective home buyers who may actually be interested in home you have to sell. The bottom line is this, your marketing dollars will only go where you want them to.

There is no question that every door direct mail postcards are a great tool for marketing, but it is even better for a Real Estate agent. Below are just a few reasons why.

  • You are thinking about a past client or a future one, clients are all potential buyers, which is why EDDM can be used to keep your name on their radar.
  • Maybe you have your eye on another neighborhood to expand your possibilities, where you can advertise yourself as the person to go to if the homeowner is interested in either selling or trading up.
  • Because nothing is set in stone, you can promote your Real Estate business in one area and change it if the response is not what you expected.
  • You can also implement technology into your EDDM by adding quick response codes where you can lead your potential buyer to other areas for possible business opportunities like a website or even a quick dial to a phone number that they can talk to someone at the other end.

The possibilities are endless and the results are positive, which is why EDDM is fast becoming the wave of the marketing future.

As an EDDM postcard printer, we offer a large selection of EDDM postcard options including size, paper stock (14PT or 16PT) and finishes. Choose from our premium paper stock with glossy UV,  matte, spot UV, 100LB gloss cover and matte with spot UV.  Additional printing options include printing on both sides of the postcard and bundle options. (bundles of 100 or bundles of 50). Simply register on the USPS site for EDDM and your advertisement will be delivered to every door on a route for as low as 16¢ a piece!

Looking for additional products, look at our real estate printing page.

Need help with designing your EDDM postcards? We can help! Complete our graphic design form and one of our experience graphic designer will be in touch with you shortly. They’ll walk you through the entire design process.

Questions about EDDM? Contact us here.

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New Print Product: Table Tents

You asked for it and we have delivered! Custom table tents are now available through Primo Print. Select from 4” x 16.25” or 5” x 16.5”. Printing options including Matte and Glossy UV.

Primo Print is proud to announce our latest product addition: Table Tents. You asked for it and we have delivered! Custom table tents are now available through Primo Print. Select from 4” x 16.25” or 5” x 16.5”. Printing options including Matte and Glossy UV. They are often used for promoting events, products, services and […]

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Primo Print is proud to announce our latest product addition: Table Tents.

You asked for it and we have delivered! Custom table tents are now available through Primo Print. Select from 4” x 16.25” or 5” x 16.5”. Printing options including Matte and Glossy UV.

They are often used for promoting events, products, services and discounts or specials at bars, nightclubs, restaurants, hotels and other establishments. Table tents are a great tool to promote any business or product. Get noticed and have customers take action!

Printed in full color, on premium paper stock, your table tents will capture the attention of customers. Upload your design or have one of our experience graphic designer create a one-of-a-kind design. Click here to get started.

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4 Tips for an Amazing Business Card

Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.

Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for. Think of your business card as the one tie this potential customer will […]

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Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for. Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.There are different stylistic avenues that people take when they’re trying to design the perfect business card. Each individual is different, which means each business card should be different too.They’re like the snowflakes of the business world! Well, Primo Print offer a large selection of printing options and features to create a one-of-a-kind business card.

Below are 4 tips for creating a premium business card for you or your business.

1. Keep it Simple – Remember that saying from the 5th grade? “KISS”- well that philosophy applies here too. Stick to the bare minimum of information. Doing this is effective for two reasons. It makes your business card easier to read and it makes the information on your card much easier to remember for those you network with. What phone number do you want people to reach you on? Most of the time it isn’t necessary to include your cell, office, direct line and a fax number all on one card. Pick the one or two that are the most important and only include those. Another thing to think about are social media icons. Just placing the icons by themselves is usually enough to tell people where to find you on social. It isn’t necessary to type out your handles for each site.

Just seeing the icon tells people you are on twitter, so they can just enter your name into the search to find you easily, without cluttering up your card. Lastly, try to stick to one, maybe two fonts. Putting any more than that will make the card hard to read and will look too busy.

You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design.

2. Size of the Business Card – When people think of business cards there is a typical size that comes to mind: 3.5″ x 2”.  Why not make your card stand out among their stack with an unusual size? The European size is growing popularity in the states (3.375” x 1.125″) or try a square card. We can print 2″ x 2″ business card or 2.5″ x 2.5″ – both options help you to be a little different than the competition. You can read more about square business cards by reading: Be Different, Try Square Business Cards.

3. Utilize your Space – People make the mistake of putting a lot of additional information all on one side, when in truth, a two sided card is the same price as a one, so why not use it! I always think of the second side of a business card like a book cover. It gives you a little taste of what you will find on the other side. Even if you only include your logo, it’s a nice way to introduce yourself. If you have a lot of contact information that needs to be included on the other side, maybe separate it out by putting your web address &/or physical address with the logo on one side.

And if your logo is large on the one side, you can either exclude it or make is much smaller on the contact information side. This will help free up space and make the card less cluttered.

4. Match your Paper to your Business – There are so many different options out there for business card paper. Each one is unique and can help tell your story; so choose one that best fits your business. If you are an organic snack company, I wouldn’t recommend you order a plastic or glossy card. Go for an uncoated paper, such as The ModCard or linen. These papers will help sell the natural, organic feeling you represent.

I had a customer that sold light screens and he chose a frosted plastic card. The card type was perfect for him because it reinforced the idea of light shining through his screens. A clothing company may want to look at the velvet cards because this soft touch card can remind someone how their fabric may feel.

With so many different options, you can really appeal to the senses of touch and sight at the same time. The above are four great ways to ensure that you have an effective and professional looking business card. The main things to adhere to are using the right size for you and your business and not overdoing the design. A simple business card with minimal information is much more effective than one that offers an abundant of information.

Still have questions about your design? Feel free to contact us. We also have on-staff designers that can assist in getting you the perfect design. To get started and learn more about our design services, please click here.  For examples of some of our work, visit our business card design gallery.

 

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