Blog

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Therefore, agents should look into some of the following real estate print materials to increase traffic to their businesses, including realtor business cards, brochures, real estate signs and full service EDDM®.

SEE ALSO: The Best Ways to Enhance Your Real Estate Marketing Plan

Brochures

Brochures are available in different sizes and options, allowing real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.

Business Cards

Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards on hand, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.

SEE ALSO: How to Select the Best Business Card for You and Your Business

Signs

Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop; that is where signs come into play. Placing a sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.

Full Service EDDM® and Mailing Material

SEE ALSO: Every Door Direct Mail Postcards and Real Estate Agents

Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Choosing professional images and material that presents information in an articulate manner helps people trust the company. With full service EDDM®, a realtor can send oversized postcards to a targeted audience starting at 25¢ per home including postage.

 Outdoor Feather Flags

It’s key to grab the attention of passerby, and having a colorful and attention grabbing promo flag can do the trick. Custom flags that are cost-effective can increase the interest of a property and create more leads. We offer two types: teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware such as a ground stake and pole for outdoor use, or a pole and cross base for indoor use.

SEE ALSO: Benefits of Using Advertising Flags.

Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.

We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products and requesting a free sample packet of our products.

Questions or need a custom design? We can help with both. Feel free to contact one of our customer service representative. Take a moment and learn about our graphic design service and what we offer.

Close –

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective techniques available to small businesses.
Research has shown that 40% of customers will try a new business after receiving a direct mail offer, with a typical direct mail campaign generating a 13 to 1 return on investment. The U.S. Postal Service® offers a highly affordable direct mail program for local businesses called EDDM®, or Every Door Direct Mail®.  You simply use our free online mapping tool to choose the delivery date, zip codes, or specific letter carrier routes within those zip codes that best match your targeted marketing area.

Best of all, you’ll save the cost and hassles of a mailing list, shipping and postage permits, paying less than 16 cents per postcard delivered in addition to the cost of postcard printing.

To help you plan and keep your direct mail marketing campaigns on track and as cost-effective as possible, we offer the following checklist that will help you realize the maximum return on your marketing investment.

SEE ALSO: Grow Your Business by Using Every Door Direct Mail® Postcards

Identify Your Best Audience

The more targeted your message is to a particular audience, the better response and return you’ll receive. Identify the type of audience you wish to reach – whether that’s an existing customer or a new prospect – and customize your message and offer that will best “speak” to that recipient. It’s available in a variety of sizes and printing options to meet you and your business’s needs.

Select Your Target Area

Instead of shopping for the right mailing list, the Every Door Direct Mail® program means you simply select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. All you need to do is match your “prospect zone” to the existing zip codes and carrier routes in a targeted ZIP code(s).

Below is a video walking you through the process of selecting a route. (Select 1, 2 or 3 mile radius).

Customize Your Postcard Design

A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your postcard mailer:

• Write a straight-to-the-point headline that grabs your audience’s attention.
• Remember that pictures truly are worth a thousand words.
• Take advantage of color and layout to attract attention and reinforce your brand’s familiarity.
• Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.
• Don’t forget to include all of the basics that prospects will want to know – complete business address, phone number and hours of operation, website and email addresses, and your social media contact buttons.
• Crisp printing will present you as a professional committed to high quality.

Need help with a custom design? Contact one of our in-house graphic designs by completing our online form. They will be happy to assist you with a custom design.

SEE ALSO: How to Create an Original and Effective EDDM® Postcard

Write “Selling” Content

Avoid the fluff and focus on content that helps recipients solve a problem, get a question answered, or improve their life. Prospects aren’t as interested in reading a laundry list of your company’s features as they are in learning how they could benefit from those features. Don’t forget to include authority-building testimonials and professional certifications if you have them.

Compelling Offer with a Clear-Cut Call to Action

Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next, and offer a compelling and rewarding reason to do so. This can be done by including a discount on products or services or coupon codes.

Consider the Timing of Your Mailer

You want to make sure that your postcard mailing is reaching your audience when they’re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate.

Measure and Track Your Results

Keep track of the number of responses as well as the number and amount of sales for each of your mailings. If you mail out on a regular basis, test different headlines and offers. Compare the results with previous mailings, and repeat the most profitable campaigns.

The above information will be helpful whether you are looking to sell more items to current customers or if you’re prospecting for new leads. If you have any questions about EDDM®, feel free to contact one of our customer support representatives. Take a look at some of our designs by viewing print examples.

Full Service EDDM® Tutorial Video

Close –

We’re always excited to announce new products and printing options/features. We now offer our velvet laminated business cards and postcards with the option to include spot UV. Not only are they velvety and offer a rich texture, you can create highlights, dimension and contrast by adding spot UV.

These silky smooth velvet business cards (and postcards) will definitely grab the attention of your customers. They are offered in a variety of sizes, printing options and quantities. Need help with a custom design? Complete our online graphic design form to get started and one of our designers will contact you. View our graphic design gallery here to see previous designs.

Interested in including spot UV into your design? We’ve created a video tutorial for setting up your mask file.

Close –

The USPS® provides a service that helps your business of any size (small, medium, large) to reach local prospects; it’s called Every Door Direct Mail® (also referred to as EDDM®). At Primo Print, we now offer Full Service EDDM®. Send premium quality postcards from your computer to customers as little as 25¢ per home including postage.

Full Service EDDM®:

• Low-Cost Direct Mail Solution
• Target Specific Zip Code(s) and Neighborhoods
• Discount Flat-Rate Postage as low as 16¢ per piece
• Great Solution for Saturation Mailing

There are no shipping charges, saving a business anywhere from $20 – $90 or more per order. Additionally, there is no tax, which can save $20 or more per order. The postage for Full Service EDDM® is only 16¢ compared to 17.6¢, a savings of upwards to $80 per order.  Find out more about this service!

SE ALSO: The Ultimate Guide to Effective Every Door® Direct Mail® Campaign.

EDDM® Introduction Video.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

With Full Service EDDM®, you can easily select your mailing route(s) (1, 2 or 3 mile radius) with our mapping tool and grow your business to reach all addresses in the targeted ZIP code(s)!  The video below demonstrates how easy it is to select your route and send premium postcards from your computer to your customer’s mailbox for as little as 25 cents per home…including postage!

Easy to use Mapping Tool

Full Service EDDM® includes:

• On-site map tool and route selection.
• USPS® processing and paperwork.
• Postcard bundling.
• Facing slip preparation and insertion.
• Packaging and delivery to the Post Office.

Questions about EDDM®? Feel free to contact us, and we’ll be happy to help you.

Close –