Letterhead


One powerful marketing tool is the use of personalized letterhead. Create a lasting first impression with clients and enhance the image of your business and brand. On our blog, we’ll discuss benefits, printing options and design tips to enhance your letterhead.

Reasons Why You Should Use Personalized Letterhead

Business letterhead is a central part of your sales and marketing communications strategy.

When designing a letterhead, a lot of thought and detail should go into it. Professional Letterhead is often one of the first points of contact to potential customers, making it one of the most important printing collaterals in the business. Not only is it a form of professional correspondence, but it is a central part […]

View Full Article +

When designing a letterhead, a lot of thought and detail should go into it. Professional Letterhead is often one of the first points of contact to potential customers, making it one of the most important printing collaterals in the business. Not only is it a form of professional correspondence, but it is a central part of your sales and marketing communications strategy.

Why It’s Important

It makes you seem easier to work with.

Not only do your potential customers want to know that a team is behind you, but they want to know they have access to a personalized contact. Customers don’t want things addressed from the company at large. This can be the difference between a customer who is loyal to the end and a customer who is always shopping for a better deal.

It increases credibility.

Personalized letterhead and stationery makes your business look professional. In using it, you’re able to create a relationship with your potential client based on trustworthiness and reliability. Furthermore, it shows that you’re an established business.

Personalized letterhead shows that you’re an established business.

It improves your corporate image and strengthens brand awareness.

When a company has a high-quality letterhead, one immediately assumes that it will provide a high-quality product or service. And if you have an ongoing company image—including a logo, business card, letterhead, and envelopes—potential customers will notice the effort that you have put in. Furthermore, every company wants its customers to know that it offers the most affordable prices and the best service. Therefore, your letterhead needs to reflect this.

Letterhead Design Tips

Use the right software.

It’s important to make sure you’re using the right software. While Microsoft Word or Pages is acceptable for an ultra-simple layout, these will impose significant limitations when it comes to using graphics or more elaborate text layouts. Adobe InDesign is probably the most suitable program for creating custom layouts, as it is tailored towards creating more flexible publishing layouts. Illustrator is also a great alternative when creating a single-page layout.

Consider alignment and positioning.

In order to create a well thought out letterhead, it’s important to consider its sizing. The standard size for letterheads varies depending on the region. If you’re sending a letter in the United States or Canada, you’ll want to set your page to US Letter size, which is 8.5’’ x 11’’. You’ll also want to think about the grid of your layout.

While letterhead isn’t as intricate as a magazine cover, it still needs a simple grid structure (where you break up the page into square or rectangle sections). It’s helpful to look at other professional letterheads and observe the grids they employ. We also have a selection of free, certified letterhead templates for you to explore, ensuring an accurate production of your print job.

Indesign Software Letterhead Template Setup

Adapt to your audience.

It’s important to take a moment to pause and consider who you’re sending your letter to. You want your letterhead to match the tone of your company and for that cohesion to resonate with your recipients. For example, a minimalist design is a perfect fit for a company that’s more traditional at its core.

Guy Looking at a Custom Business Letterhead

If your letterhead vision isn’t coming together, you can always reach out to our graphic design team. We’ll be able to take your vision to the next level.
Shop Letterhead

Close

How to Market Your Business with Custom Letterhead

Create a lasting first impressions with clients and enhance the image of your business by printing custom letterhead on high quality premium paper stock.

Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is the letterhead. Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from […]

View Full Article +

Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is the letterhead.

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened.

Besides making a polished and memorable first impression, a customized letterhead conveys a particular message to all who see it. It says that your company is solid and assured. It conveys a sense of professionalism and commitment to excellence that gives customers the peace of mind that comes from doing business with a company they feel they can trust.

It also gives you the opportunity to express the culture and personality of your organization by creating a custom design. Add the company’s tagline that perfectly captures the essence of the services you offer. It would be a mistake to underestimate the significance of being able to say so much with so little, especially for small businesses whose marketing budgets are often very tight. View some letterhead designs that may inspire you.

Using branded and customized letterhead and stationery provides many benefits for you as a business owner. Even one-person companies can appear to be much more substantial when they use their brand across all of their digital and printed materials, including business cards, brochures and more.

SEE ALSO: Why Print is Important for Your Marketing Plan

This appearance of greater size and strength in the market solidifies your potential clients’ confidence in your ability to handle their business. Letterhead also makes all of your contact information available to them in one place. The easy accessibility of the information included makes it more convenient for your customers and prospects to contact you when they’re ready to discuss how your business can help their business succeed.

Marketing your business does not have to be an overwhelming prospect, even in this age of seemingly endless options. It’s easy to create a line of fully customized and branded letterhead that can greatly benefit your bottom line.

Benefits of Letterhead:

  • Improve Business Image
  • Increase Brand Recognition
  • Increase Business Website Traffic

Customized letterhead can be created in an efficient and cost-effective way that will make the most of your company’s marketing budget. It also lets your customers know they can trust you to treat their business with the same respect you have for your own. If you need assistance in creating a custom design, please contact one of our in-house graphic designers. They will walk you through the entire design process.
Shop Letterhead

Close

Design Feature: Newport Asia

One of the great things about Primoprint is that we really are a one-stop shop. Just about everything you may need can be designed and ordered from the same place. One of the benefits is that your marketing materials can be designed to match your brand. Each piece can be printed on the same paper […]

View Full Article +

One of the great things about Primoprint is that we really are a one-stop shop. Just about everything you may need can be designed and ordered from the same place. One of the benefits is that your marketing materials can be designed to match your brand.

Each piece can be printed on the same paper stocks with the same color values, and you don’t have to jump from company to company when trying to figure out what to order from where. We try very hard to make sure all your needs are met and that the ordering process is as quick and easy as possible.

That being said, we recently had a company called Newport Asia come to us with some design and printing needs. They already had part of a logo, but it needed a couple small tweaks. I adjusted the file to get it print-ready and then began working with them to create

We took a very simple, classic look for each item, and all of their pieces were printed on linen, except for the folder which we printed on matte. When completed, everything matched wonderfully. Each piece coordinated so well together as they all had the same color values and textures.

Now, when Newport Asia sends material to customers, they will feel like they have a complete brand. It’s amazing how having these simple items can really elevate the appeal and sophistication of a business.

Primo Print: Printing custom designed marketing material. Business Cards, Letterhead, Envelopes, Presentation Folders, Notepads and More!

It was very nice working with Newport Asia, and I look forward to designing for them again in the future.

Do you need help creating your marketing and presentation pieces? At Primoprint, we would love to help. If your company is brand new without a previously branded look, or if you’ve been around for years with an established brand, we can create whatever you may need. To get started, simply fill out the design contact form. Let us know what you’re looking for, and we will get back to you shortly with details on how to get started. We look forward to working with you!

Close