Custom sell sheets ( also called a one pager) can be useful when trying to engage with consumers about a product or service. These sheets can present a significant amount of information in a small space when designed well. Let our design team help you create your next custom sell sheet.
Below you’ll find helpful tips to help with the design process of your custom sheets.
Sell Sheet Design Tips
Make sure that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or lengthy explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts, and illustrations to convey information instead of large blocks of uninterrupted text.
Define the Problem, Solution, and Benefits
You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three critical aspects will ensure that anyone looking at the sale sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.
Remain narrowly focused on the products or services that you’re selling. Do not fill the sale sheets with competing for products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.
Use Attractive Photos and Graphics
Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive images of the product and detailed graphics. Make sure that the pictures and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is essential when designing a custom sell sheet.
List Actions the Reader Can Take
You need to list actions that the reader can take if interested in the product or service. Include a website address, a phone number, and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet. From product sell sheet to business sale sheets, we’ve got you covered.
Revise and Test Before Final Release
The final step is to edit and revise your sell sheet design. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is transparent or needs to have the wording or font size adjusted.