EDDM Postcards


Reach your customers that matter most through this great marketing tool. Choose either Full Service EDDM® or Print Only. On out blog, we’ll discuss a variety of topics including the benefits of EDDM®, file set up, marketing checklist and design tips to ensure your campaign is a success.

How to Get Started with Your EDDM® Campaign

Reach potential customers with EDDM

As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers. What is Every […]

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As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers.

What is Every Door Direct Mail®?

Also known as EDDM®, this is a saturation mailing option offered by the United States Postal Service. This cost-effective service allows you to create your own advertisement on premium, oversized postcards for an affordable price. Through this service, you can geographically target the neighborhoods and people that are the best customers for your business.

How To Get Started

There are two different types of EDDM®. We’ll walk you through the differences of each, helping you determine which is best for you.

Full Service EDDM®

  • You can do it all from our website.
  • Select an in-mailbox delivery date.
  • Select your mailing routes through our easy-to-use mapping tool.
  • Upload your files or have one of our in-house graphic designers create a unique design for your business.
  • Review your order and complete your checkout, including postage, for only 16 cents per postcard.
  • We handle the printing, processing, and delivery to the post office.
  • There is no limit on the number of postcards that can be sent out each day.

Print Only, which is also referred to as Every Door Direct Mail-R:

  • We print the postcards and ship them to you.
  • You create an account with the USPS® and select your routes on their website.
  • Complete your USPS® paperwork and pay for your postage (17.6 cents per home).
  • After receiving your postcards via the USPS®, you will need to prepare each route’s bundle with facing slips.
  • A maximum of 5,000 postcards per day can be sent.

Build awareness by sending out EDDM® postcards. Include a strong CTA to get potential customers excited about your business or products.

Who Can Benefit From Every Door Direct Mail®?

This service is a cost-effective marketing tool at its finest. It’s great for businesses of all sizes. Whether you’re a well-established business looking to grow or a new business working on getting the word out, EDDM® can benefit you.

Small Businesses

These oversized postcards are ideal for any local company or organization that depends on support and sales from nearby neighborhoods. It is perfect for raising awareness, promoting special events and offers, boosting traffic at brick and mortar locations, and driving new customer acquisition.

Franchises

Franchisors are a great candidate because it gives franchisees the ability to effectively market their locations at the local level while maintaining brand control. Techniques franchisees utilize include discounts and coupon codes.

Large Companies

Larger corporations opt for incorporating EDDM® into their marketing toolkits anytime a local or regional strategy is needed. Utilizing this increases their chances of hosting successful grand openings, branding, promotional campaigns, and special events. In addition, many large companies utilize EDDM® as a method to test markets prior to rolling out new products, services, or campaigns at the national or global level.

As you can see, it’s is a great tool to bring awareness to your services or products and cultivate relationships with potential customers. For more information on how to get started, check out our EDDM® Marketing Checklist blog.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

SEE ALSO: EDDM® Video Tutorial
Get Started with EDDM®

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The Ultimate Small Business EDDM® Marketing Checklist

EDDM Checklist

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses. According to the 2015 USPS® Household Study, 81% of the recipients read or scan their mail daily. Because your postcard goes into the homes […]

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Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses.

According to the 2015 USPS® Household Study, 81% of the recipients read or scan their mail daily. Because your postcard goes into the homes and hands of the campaign’s target audience, it creates an intimate connection that rivals media channels such as radio and television. Research has shown that 40% of customers will try a new business after receiving a mail offer, with a typical mail campaign generating a 13 to 1 return on investment. The U.S. Postal Service® offers a highly affordable mail program for local businesses called EDDM®, or Every Door Direct Mail®.  This program is ideal for saturation mailing.

Advantages

It allows you to be selective with your audience; you can choose to target your most loyal customers or expand your scope. You simply use our free online mapping tool to choose the delivery date, zip codes, or specific letter carrier routes within those zip codes that best match your targeted marketing area.

  • This medium allows you to track your statistics in regards to the effectiveness of different formats, mailing lists, offers, and more. With this important information, you can then plan future campaigns.
  • It is a personable and intimate communication between you and your potential customer.
  • Because this is a tangible item, consumers are able to save mailed coupons for future use and share mailings with others.
  • Best of all, you’ll save the cost and hassles of a mailing list, shipping and postage permits, paying less than 16 cents per postcard delivered in addition to the cost of postcard printing.

Full Service vs Print Only

We offer two types of solutions: Print Only and Full Service.

Print Only, which is also referred to as Every Door Direct Mail®-R (Retail):

  • We print the postcards and ship them to you.
  • You create an account with the USPS® and select your routes on their website.
  • Complete your USPS® paperwork and pay for your postage (17.6¢ per home).
  • After receiving your postcards via the USPS®, you will need to prepare each route’s bundles with facing slips.
  • You then will deliver your postcards to the post office.
  • A maximum of 5,000 postcards per day can be sent.

Full Service EDDM®

  • You can do it all from your computer.
  • Select an in-mailbox delivery date.
  • Select your mailing routes through our easy-to-use mapping tool.
  • Upload your files or have our creative team create a unique design for your business.
  • Review your order and complete your checkout including postage (only 16¢ per home).
  • We handle the print, processing, and delivery to the post office.
  • There is no limit to the number of postcards that can be sent out each day,

 To help you plan and keep your campaign on track and as cost-effective as possible, we offer the following checklist that will help you realize the maximum return on your marketing investment.

Complete EDDM® Checklist

Identify Your Best Audience

The more targeted your message is to a particular audience, the better response and return you’ll receive. Understand and identify the type of audience you wish to reach, whether that’s an existing one or a new prospect, and customize your message and offer that will best “speak” to that recipient. They are available in a variety of sizes and printing options to meet your business’s needs.

Select Your Target Area

Instead of shopping for the right mailing list, the Every Door Direct Mail® program means you simply select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. All you need to do is match your “prospect zone” to the existing zip codes and carrier routes by using our mapping tool. We’ve created a short video highlighting the process of selecting a route with our easy-to-use mapping tool. (Select 1, 2 or 3 mile radius)

Write “Selling” Content

Avoid the fluff and focus on content that helps recipients solve a problem or get a question answered. Prospects aren’t as interested in reading a laundry list of your company’s features as they are in learning how they could benefit from them. Reach out to customers who can offer authority building testimonials and showcase your professional certifications, such as the Better Business Bureau, Yelp, Trip Advisor, etc.

Customize Your Postcard Design

A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your mailer:

  • Write a straight-to-the-point headline that grabs your audience’s attention.
  • Remember that pictures truly are worth a thousand words.
  • Take advantage of color and layout to attract attention and reinforce your brand’s familiarity.
  • To boost readership and response, feature your deal prominently on the front of your mail piece.
  • Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.
  • Don’t overwhelm the reader with excessive graphics or copy; your offer or call-to-action will most likely get lost in the chaos.
  • Use no more than three different fonts on your mailer. Too many fonts make the piece look cluttered and messy. Simplified fonts help with readability.
  • Don’t forget to include all of the basics that prospects will want to know – complete business address, phone number, website and your social media contact platforms.

SEE ALSO: How to Create an Original and Effective EDDM® Postcard

Create a Compelling Offer with a Clear CTA (Call to Action)

Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next, and offer a compelling and rewarding reason to do so. This can be done by including a discount on products, services or coupon codes. For example, a flower shop owner may offer a 30% off coupon if customers bring their mailer to the store.

How to Get the Most out of EDDM Marketing

Consider Your Mailer’s Delivery Date

You want to make sure that your postcard mailing is reaching your audience when they’re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate. For example, if you are a pool cleaning company, you would want to start marketing your services in the spring so that people’s pools are ready for the summer. You could then follow up in the summer.

Measure and Track Your Results

In the business world, numbers and statistics play a big role in determining the success of a marketing campaign. Don’t assume that you know what your customers want or need—use this service to answer that. If you mail out on a regular basis, test different routes, headlines, and offers. For example, your clothing company is wanting to do A/B testing. Your first run could be a BOGO Free coupon mailer, and your second one could be a 30% off coupon mailer. You can then compare the results with previous mailings and repeat the most profitable campaigns.

The above information will be helpful whether you are looking to sell more items to current customers or if you’re prospecting for new leads. If you have any questions, feel free to contact one of our customer support representatives. Take a look at some of our designs by viewing print examples.

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7 Marketing Essentials for Your Dental Practice

Business Cards for Dentists

For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people. With this to contend with, it is […]

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For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people.

With this to contend with, it is critical that dentists not only have excellent bedside manner but that they are successful in their marketing strategies.

Below are our top 7 ways to effectively promote your dental practice with print marketing.

Business Cards

Business Cards are the foundation of every successful business. At Primoprint, we offer a diverse array of printing options and high-quality paper stock. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. Primoprint business cards are also available in  Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners.

Make sure to tailor your graphic design to your clientele base. Do you have a practice in an upscale metropolis? Make sure that your business card comes across classy and sophisticated. Or, do you work mainly in pediatric dentistry? Use artwork that comes across as cheerful, perhaps with animated characters or brighter colors.

Every Door Direct Mail®

EDDM® Postcards are great for Dentists to reach new and potential customers.

In a 2015 USPS® Household Study, researchers found that 81% of recipients read or scan their mail daily. Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area. EDDM® is also a perfect medium to advertise business details and incorporate coupons for dental products or services. Choose from Glossy UV Coated, Matte, or Spot UV Gloss in 11 standard postcard dimensions, printed in stunning full color, single or double-sided.

Stickers/Roll Labels

Stickers are a great branding tool, especially for young children as a reward for good behavior during their visit. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, and Short Run Crack-N-Peel stickers with no additional coating. Custom shaped roll labels like those shown in the image below are sure to put a smile on your young patient’s face. 

Make a Client Smile with Custom Shaped Roll Labels

Brochures

Brochures are ideal handouts and sales pieces, giving you a trifold canvas to easily and effectively share your practice’s information along with your various services. We can give your marketing materials the pizzazz they deserve with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Magnets

Leave your clients with a unique yet practical marketing reminder. Post it on your refrigerator, inside your locker, or on any metal surface. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV coated card stock and are available in a variety of shapes and dimensions. It’s easy to make a statement with printing magnets for your business.

Bookmarks

Bookmarks are more than just a practical placeholder; they’re a potentially informative canvas. On one side, you can advertise your practice. On the other, the opportunities are endless. If you’re targeting children, list fun facts about your state, feature the top five most commonly misspelled words, or list three riddles for them to decode. For an adult client base, list the dentist’s favorite dental hygiene products with the most cost-effective prices in town, a list of the staff’s favorite books, or a discount for their next visit. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Hang Tags

Perhaps one of the more creative ways of marketing, hang tags are the perfect size for you to place your logo along with key contact information. They’re great for complimentary tooth brushes and floss one generally receives at the end of an appointment. We offer a diverse selection of sizing and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

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How to Setup Full Service EDDM® Postcard Files

How to Setup Full-Service EDDM Files

Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions. What is EDDM® Indicia? Let’s […]

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Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions.

What is EDDM® Indicia?

Let’s Talk Indicia! Print-only EDDM® is pretty loose with the size and location of the indicia and the “local postal customer” box. There are basic requirements, but overall, you have some wiggle room. With Full Service EDDM®, the post office is giving you a postage discount because Primoprint is doing all the work for them. We are ensuring them that the paperwork is filled out correctly and that the indicia and postal information are perfectly placed and readable. That is why it is so important to follow the templates we provide on our site.(Click to download the appropriate size template 4.5″ x 12″6.5″ x 9″6.5″ x 12″6″ x 12″8.5″ x 7″8.5″ x 11″8.5″ x 14″8″ x 6.5″8″ x 10″9″ x 11″9″ x 12″)

We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats for horizontal and vertical layouts.

When I design Full-Service EDDM®, I always set up my InDesign file according to the postcard size I’m printing, and then I draw a frame rectangle – fitting it perfectly to the edges of the page. Next, I place the EPS indicia file that matches my final postcard print size. Do not “fit to page”, “center” or make any additional adjustments to the file. It should place perfectly where it is to print.

Then, make sure you lock it into place. Now, as you build your postcard artwork, you know that the indicia and postal box are secured in the required position. You’ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the postcard proportions.

The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer.

Return Address Placement

The return address is very important and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Normally, we think of the return address going just to the left of the indicia. But with Full Service EDDM®, it is required for the return address to be placed in the top left corner. Some people choose to make it fairly small and on one line so that it is not too noticeable. Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.

EDDM Address Placement

If you follow these two simple placement requirements, your Full Service EDDM® postcards should be able to mail properly!

If you need further assistance with your EDDM® setup, feel free to contact our design department. We would be happy to help you set up the postal information or even help you design your postcard from scratch. Make sure you watch our video tutorial

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