EDDM Postcards


Reach your customers through this great marketing tool: EDDM®. Explore our EDDM® postcards to learn about our designs and printing options.

How to Setup Full Service EDDM® Postcard Files

Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions.

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Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions.

Let’s Talk Indicia!

Print-only EDDM® is pretty loose with the size and location of the indicia and the “local postal customer” box. There are basic requirements, but overall, you have some wiggle room. With Full Service EDDM®, the post office is giving you a postage discount because Primo Print is doing all the work for them. We are ensuring them that the paperwork is filled out correctly and that the indicia and postal information are perfectly placed and readable. That is why it is so important to follow the templates we provide on our site.(Click to download the appropriate size template 4.5″ x 12″6.5″ x 9″6.5″ x 12″6″ x 12″8.5″ x 7″8.5″ x 11″8.5″ x 14″8″ x 6.5″8″ x 10″9″ x 11″9″ x 12″)

We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats for horizontal and vertical layouts.

When I design Full-Service EDDM®, I always set up my InDesign file according to the postcard size I’m printing, and then I draw a frame rectangle – fitting it perfectly to the edges of the page. Next, I place the EPS indicia file that matches my final postcard print size. Do not “fit to page”, “center” or make any additional adjustments to the file. It should place perfectly where it is to print.

InDesign indicia file placement for the back of 6.5 x 9 full-service EDDM postcards.

Then, make sure you lock it into place. Now, as you build your postcard artwork, you know that the indicia and postal box are secured in the required position. You’ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the postcard proportions.

The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer.
This image explains the location of the indicia. The indicia and local postal customer boxes can go right over the top of your background image

Return Address Placement

The return address is very important and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Normally, we think of the return address going just to the left of the indicia. But with Full Service EDDM®, it is required for the return address to be placed in the top left corner. Some people choose to make it fairly small and on one line so that it is not too noticeable. Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.

Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.

If you follow these two simple placement requirements, your Full Service EDDM® postcards should be able to mail properly!

If you need further assistance with your EDDM® setup, feel free to contact our design department. We would be happy to help you set up the postal information or even help you design your postcard from scratch.

SEE ALSO: What is Full Service EDDM®?

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Small Business EDDM® Marketing Checklist

Primo Print now offers full service EDDM.

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective techniques available to small businesses.

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Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective techniques available to small businesses.
Research has shown that 40% of customers will try a new business after receiving a direct mail offer, with a typical direct mail campaign generating a 13 to 1 return on investment. The U.S. Postal Service® offers a highly affordable direct mail program for local businesses called EDDM®, or Every Door Direct Mail®.  You simply use our free online mapping tool to choose the delivery date, zip codes, or specific letter carrier routes within those zip codes that best match your targeted marketing area.

Best of all, you’ll save the cost and hassles of a mailing list, shipping and postage permits, paying less than 16 cents per postcard delivered in addition to the cost of postcard printing.

To help you plan and keep your direct mail marketing campaigns on track and as cost-effective as possible, we offer the following checklist that will help you realize the maximum return on your marketing investment.

SEE ALSO: Grow Your Business by Using Every Door Direct Mail® Postcards

Identify Your Best Audience

The more targeted your message is to a particular audience, the better response and return you’ll receive. Identify the type of audience you wish to reach – whether that’s an existing customer or a new prospect – and customize your message and offer that will best “speak” to that recipient. It’s available in a variety of sizes and printing options to meet you and your business’s needs.

Select Your Target Area

Instead of shopping for the right mailing list, the Every Door Direct Mail® program means you simply select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. All you need to do is match your “prospect zone” to the existing zip codes and carrier routes in a targeted ZIP code(s).

Below is a video walking you through the process of selecting a route. (Select 1, 2 or 3 mile radius).

Customize Your Postcard Design

A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your postcard mailer:

  • Write a straight-to-the-point headline that grabs your audience’s attention.
  • Remember that pictures truly are worth a thousand words.
  • Take advantage of color and layout to attract attention and reinforce your brand’s familiarity.
  • Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.
  • Don’t forget to include all of the basics that prospects will want to know – complete business address, phone number and hours of operation, website and email addresses, and your social media contact buttons.
  • Crisp printing will present you as a professional committed to high quality.

Need help with a custom design? Contact one of our in-house graphic designs by completing our online form. They will be happy to assist you with a custom design.

SEE ALSO: How to Create an Original and Effective EDDM® Postcard

Write “Selling” Content

Avoid the fluff and focus on content that helps recipients solve a problem, get a question answered, or improve their life. Prospects aren’t as interested in reading a laundry list of your company’s features as they are in learning how they could benefit from those features. Don’t forget to include authority-building testimonials and professional certifications if you have them.

Compelling Offer with a Clear-Cut Call to Action

Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next, and offer a compelling and rewarding reason to do so. This can be done by including a discount on products or services or coupon codes.

Consider the Timing of Your Mailer

You want to make sure that your postcard mailing is reaching your audience when they’re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate.

Measure and Track Your Results

Keep track of the number of responses as well as the number and amount of sales for each of your mailings. If you mail out on a regular basis, test different headlines and offers. Compare the results with previous mailings, and repeat the most profitable campaigns.

The above information will be helpful whether you are looking to sell more items to current customers or if you’re prospecting for new leads. If you have any questions about EDDM®, feel free to contact one of our customer support representatives. Take a look at some of our designs by viewing print examples.

Full Service EDDM® Tutorial Video

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Save Money, Save Time and Get Noticed with EDDM®

You can now send premium quality postcards from your computer to customers’ mailboxes.

The USPS® provides a service that helps your business of any size (small, medium, large) to reach local prospects; it’s called Every Door Direct Mail® (also referred to as EDDM®). At Primo Print, we now offer Full Service EDDM®. Send premium quality postcards from your computer to customers as little as 25¢ per home including postage.

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The USPS® provides a service that helps your business of any size (small, medium, large) to reach local prospects; it’s called Every Door Direct Mail® (also referred to as EDDM®). At Primo Print, we now offer Full Service EDDM®. Send premium quality postcards from your computer to customers as little as 25¢ per home including postage.

Full Service EDDM®:

  • Low-Cost Direct Mail Solution
  • Target Specific Zip Code(s) and Neighborhoods
  • Discount Flat-Rate Postage as low as 16¢ per piece
  • Great Solution for Saturation Mailing

There are no shipping charges, saving a business anywhere from $20 – $90 or more per order. Additionally, there is no tax, which can save $20 or more per order. The postage for Full Service EDDM® is only 16¢ compared to 17.6¢, a savings of upwards to $80 per order.  Find out more about this service!

SE ALSO: The Ultimate Guide to Effective Every Door® Direct Mail® Campaign.

EDDM® Introduction Video.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

With Full Service EDDM®, you can easily select your mailing route(s) (1, 2 or 3 mile radius) with our mapping tool and grow your business to reach all addresses in the targeted ZIP code(s)!  The video below demonstrates how easy it is to select your route and send premium postcards from your computer to your customer’s mailbox for as little as 25 cents per home…including postage!

Easy to use Mapping Tool

Full Service EDDM® includes:

  • On-site map tool and route selection.
  • USPS® processing and paperwork.
  • Postcard bundling.
  • Facing slip preparation and insertion.
  • Packaging and delivery to the Post Office.

Questions about EDDM®? Feel free to contact us, and we’ll be happy to help you.

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Now Offering Full Service EDDM®

Put your business in front of the people who matter most. Let the pros at Primo Print take care of the paperwork, processing and delivery with Full Service EDDM.

At Primo Print, we are excited to offer the USPS®’s Full Service EDDM® along with our Print Only service. By selecting Full Service EDDM®, you can send high quality postcards from your computer to your customer’s mailbox for as little as 25 cents per home…this includes postage!

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At Primo Print, we are excited to offer the USPS®’s Full Service EDDM® along with our Print Only service. By selecting Full Service EDDM®, you can send high quality postcards from your computer to your customer’s mailbox for as little as 25 cents per home…this includes postage!

There’s no paperwork, no mailing list, no need for addressing or sorting, no mail permit required or USPS® account needed. Plus, no need to deliver bulky boxes of postcards to your post office. Full service EDDM® allows you place orders from the convenience of your computer.

SEE ALSO: Save Money, Save Time and Get Noticed

What is Full Service EDDM®?

What’s Included?

  • On-site map tool and route selection.
  • USPS® processing and paperwork.
  • Postcard bundling.
  • Facing slip preparation and insertion.
  • Packaging and delivery to the Post Office.

Easy to Use Mapping Tool

Cost Savings and Advantages of Full Service EDDM®:

  • No shipping charges – save $20 – $90 or more per order.
  • No sales tax – save $20 or more per order.
  • Full Service postage is only 16¢ compared to 17.6¢ saving up to $80 per order

The process is easy. Upload your design files or have our creative team create a unique design for your business. Review your order and complete your checkout including postage (only 16¢ per home). That’s it! We handle the rest which includes print, processing and delivery to the post office. Most of our clients agree that Full Service EDDM® actually saves them money in addition to saving them time and frustration. Get started today and put your business in front of the people who matter most.

Need artwork for your EDDM® print project but not sure where to start? Our in-house creative staff has the knowledge and expertise to maximize your direct mail marketing campaign. Get started by completing our online graphic design form.

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