Every business needs a message that excites a demand for its products, increases brand awareness, and encourages sales. If customers fail to recognize the value in a message, they will most likely ignore or reject it. Therefore, you should create a marketing message that includes the following elements so that your target market finds it irresistible.
What is a Core Marketing Message?
A core marketing message is an essential tool used for communicating your brand, goods, and services to potential customers. Your core marketing message goes further than your unique value statement, which states the main benefit offered by your business’s products or services.
The Right Message
An otherwise brilliant marketing message may flop if it addresses the wrong people. So, spend time assessing your marketing strategy. Make sure that you have a viable product or service to offer the right target market.
Ideally, you should create a persona that represents your ideal customer. Afterward, learn about your ideal customer’s real-world challenges, needs, and desires. Use that information to ensure that your marketing message connects with the right people.
Clearly Stated Facts
Wordiness is your enemy. To create a brilliant marketing message, you should avoid unnecessary words, indirect statements, and vague suggestions. Instead, tell your customers what they need to know. Scour your message for excess words and remove them.
Make sure the words that remain get straight to the point and avoid vagueness. So, it’s best to avoid introductory phrases such as, “In the modern competitive marketplace,” and go directly to what your product or service does.
You only have a few seconds to connect with people via your marketing message, so avoid complicated words and industry jargon. Help your audience to spend more time understanding the value of your brand and less time trying to interpret your words.
Use short sentences and straightforward words to make your message easy to understand. Such simplicity might not display your sophisticated vocabulary.
However, it can quickly communicate to prospective customers what you have to offer and how you want them to respond.
Do you want people to buy the authenticity of your brand? Rather than talk about your high-quality communication skills, just tell them what they need to know. Talk to people as you would if you were face to face. Say, “No gimmicks. Period.” Rather than, “We don’t use questionable tactics to get your business.”
When you connect with people on an informal basis, you have a chance to gain their confidence while quickly sending them a clear message. So, stop worrying about sentence structure and just say what you mean.
Your audience needs to understand how your brand differs from all others. To avoid sounding like every other company in your industry, avoid saying the same things. For this reason, you should spend time finding unique ways to present your product or service.
Brands can talk about how much money they can save customers or how they have good quality or customer service. If you want to get noticed, you have to break through the noise. So, use different terms such as “winning the jackpot” to communicate the financial benefit of choosing your product.
More than Business
Businesses that fail to show their humanity struggle to reach customers who expect more than simple transactions. In addition to forming relationships with brands, people want to ensure that the companies they support share their values.
A brilliant marketing message shows the world that your brand is about more than earning a profit. It will convey a hint of appropriate humor and a sense of social responsibility. Show people that your business cares about the community and the world.
Often, people remember how you make them feel more than what you say. Hence, a brilliant marketing message will make people feel good. So, resist the temptation to badmouth your competition or ridicule alternative products.
Stay positive by focusing on the good things that your business has to offer. When people feel good, they’ll associate those feelings with your brand. So, go out of your way to create a positive theme.
Creating a brilliant marketing message involves a lot of time, creativity, and hard work. Use the above tips to ensure that your business and brand conveys the right message to the right people at the right time.
Do you have any suggestions that you have used and found to be successful? Let us know by leaving a comment below.