Make big profit this Small Business Saturday by advertising in advance. Small Business Saturday takes place on November 26th and encourages shoppers to shop with local businesses this holiday season. Here are some tips to get products off the shelf and customers in the door.
Partnerships:
Located in a shopping center with other small businesses? Connect with these businesses to see if they are planning any events, special marketing, or promotions. Then work together to determine what skills every business can bring to the table and utilize those strengths to get shoppers to your location. Joint flyers and cross-promotion are a great way to get everyone involved!
Get Noticed in Search:
There are a variety of ways that you can promote your participation in this event online. Start by claiming your Google My Business account. Once verified, you can create a business post with the following options: new, product, event, or offer. Include your content and link to your webpage. Also, consider Google PPC advertising for the day. Use keywords associated with your product and business for the best results.
If there is room in your marketing budget, then consider participating in Google shopping. Find ways to collect more reviews in the weeks leading up to the event so that your company has plenty of five-star reviews, either from Google, Facebook, or a third-party partner such as Trustpilot.
Clean up your website so it’s ready for your online presence. Make it easy to find store hours, location, and contact information. Allow your site to be navigated easily. Keep in mind that over 78% of people will research a product online before making a purchase decision.
And don’t forget to write a blog about the event!
Save-the-Date Cards:
Save-the-Date cards can be a great marketing tool. Mail postcards to announce that your business participates in Small Business Saturday. Knowing ahead of time can help bring online traffic and additional foot traffic into your establishment.
A great way to reach your nearby residence is to mail the postcards using Every Door Direct Mail®. This postcard marketing tool enables you to reach new customers by USPS® certified mail routes or by zip code. You can watch our video tutorial on how to use our EDDM® Mapping Tool.
Advertise with Flyers:
Printing flyers is a great way to promote your participation so customers can hold onto them and remind themselves to visit your business. You will want to get them printed well in advance so that you can put them in your customer’s bags when they make a purchase in the days leading up to the event.
Additionally, consider having a couple of staff members handing them out in high traffic areas as the big day approaches.
Pro Tip:
Network with other businesses in your location, and see if they would be willing to hand them out to their customers. You can partner up and do the same for their business.
Social Media:
Tease that you will be participating in Small Business Saturday in advance. This can create excitement from customers. But, make sure you promote your participation ahead of time on social media.
Pro Tip:
Think about giving customers who share your posts an exclusive prize if they also visit your location on that Saturday.
Find ways to get customers to spread the word through social media creatively. Consider holding a contest with a prize given away every hour for people who come in and follow your business. It’s important to post on various social media channels using the #SmallBusinessSaturday and #ShopSmall hashtags. Whether you’re going to post a static image, video, or story, post often!
Talk to your employees and ask if they have any suggestions on promoting small business Saturday. Involving the whole team can produce some great ideas! And don’t forget, Primoprint is here to help take your creations and make them a reality. Reach out to our team today!
