Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Promote Your Business with Custom Rack Cards

Rack cards are great marketing tools that are often used in commercial advertising. Learn the benefits of promoting a business or event with rack cards.

Rack cards are considered a great marketing tool that are often used in commercial advertising. They’re typically 4” x 9” in size and are often handed out in restaurants, bars, hotels, convenience stores and other high foot traffic areas. The Benefits of Using Rack Cards There are a number of ways you can benefit from […]

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Rack cards are considered a great marketing tool that are often used in commercial advertising. They’re typically 4” x 9” in size and are often handed out in restaurants, bars, hotels, convenience stores and other high foot traffic areas.

The Benefits of Using Rack Cards

There are a number of ways you can benefit from printing rack cards. They are similar to some of our business cards because of their shape. However, you can include more information on them about your business, product, service, or event. You can also add images, which can help make it easier for you to get the message across quickly.

They’re perfect for educating potential and current customers. They can address all of the key information that they need to know about your business. Additionally, they can also tell potential customers how they will benefit from choosing your business.

Marketing continues to be necessary for a business of any size to be successful. However, there are certain forms of marketing that can be somewhat costly. Fortunately, printing custom rack cards can save money while performing a marketing campaign. Not only are they a relatively inexpensive way to advertise, but the return on investment can be high.

SEE ALSO: Helpful Tips on How to Market Your Business with Postcards

Design Tips

In order for you to get the most out of your custom-printed rack card, you’ll need to have them designed properly. Customers love items that are eye-catching, so it’s important to include high-resolution photos along with bright “happy” colors. Include your business logo and an image that relate to your business, product, service or event.

Take a look around and see what other businesses around the area are doing. This can help you get ideas of what customers are interested in.

A common size of rack cards measures 4” x 9”, which seems like a lot of space to work with, so be carful with the content as you don’t want it to be difficult for consumers to understand the message. Make the most of the space by highlighting the benefits and features of your business. This is the information that will attract customers.

If possible, look into incorporating a CTA (call-to-action). This can help customers determine what their next move should be. You’ll be eliminating the guessing game. The CTA can be as simple as a discount code or a reminder about an upcoming event.

You should keep your audience in mind when you are having them designed. Your rack cards may be placed along other cards from different establishments. If yours speaks to a certain group, then they will be more likely to pick one up. They should have one specific message and goal.

How They Can Be Used

There are a variety of ways that you can use rack cards. For example, you can pass them out while you’re at a business expo, large venues concerts and more.You might not have a lot of time to discuss business information to potential customers, which is why the rack card is such a successful education tool.

At Primo Print, we offer a variety of printing options for rack cards. We understand creating a custom design can be challenging. Our graphic designers will be happy to help. Get started by completing our online graphic design form.
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Benefits of Teardrop and Outdoor Feather Flags

Selecting our teardrop or feather flag is a great choice for realtors. These flags can grab the attention of potential purchasers and increase awareness.

More people are using outdoor feather flags and teardrop flags to draw attention to their event or business. There are many benefits from using them and we’ve listed a few of those benefits below. Flags Can Speak Volumes Both teardrop and feather flag have the ability to grab the customer’s attention quickly. Whether using them for […]

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More people are using outdoor feather flags and teardrop flags to draw attention to their event or business. There are many benefits from using them and we’ve listed a few of those benefits below.

Flags Can Speak Volumes

Both teardrop and feather flag have the ability to grab the customer’s attention quickly. Whether using them for indoor or outdoor, they are offered in a variety of sizes and will get your business or event noticed. There are a few options for hardware. For our indoor flags, you have the option to add a cross base with a pole. For the flags that are used for outdoor, your options include a pole and a ground stake.

Easy To Transport

There are a variety of marketing tools such as banners, but they can be difficult to transport and take up a lot of space. However, that is not true with teardrop flags and feather flags. One of the many great things about custom flags is that they are relatively easy to transport because of their size and weight.

This will benefit anyone, but it’s ideal for those who frequently attend events where they promote a product, business or service. If purchasing additional hardware, it will be included in a convenient carry case.

Easy To Set Up and Take Down

Flags are probably one of the easiest types of marketing tools to set up and take down. The only thing that you will have to do is set up the stands and add the flags. Your flags will then be ready to promote your business and start bringing in new clients or promote a special event.

Affordable

When you compare the options for other event banners, feather flags and teardrop flags are more affordable, starting at just $38. (This doesn’t include hardware). They are printed on one side of a durable 3 oz Polyester fabric.

SEE ALSO: Unique Benefits of Using Custom Flags

Use To Promote Businesses And Events

Custom flags are very versatile. They can be used by many businesses, including restaurants, boutiques and car dealerships. They can also be used to welcome clients, advertise sales and many other purposes including at trade shows. Furthermore, you can use flags at different types of events. You can take the flags to tournaments, weddings, flea markets, concerts, outline booth spaces and many other places. The possibilities are endless.

Those are just a few of the many benefits that can be reaped from using flags. They are a worthwhile investment that can help take your business to the next level. If you have any questions about our custom flags, please contact us and we’ll be happy to help. Looking for a custom design? Our in-house graphic designers will be happy to assist you. Complete our graphic design form to get started.
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Printed Products From Our Customers

Take a look at some of our customer's products we printed! We love showing off their work.

At Primo Print, we love to see what our customers have designed and had printed. We are always excited to share their amazing work. Below are a variety of beautiful and creative business cards, well designed postcards and other spectacular products that we’ve printed for our customers. 16PT Velvet Laminated Business Card Printed for Pixel YUMYUM. […]

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At Primo Print, we love to see what our customers have designed and had printed. We are always excited to share their amazing work. Below are a variety of beautiful and creative business cards, well designed postcards and other spectacular products that we’ve printed for our customers.
Here are some business cards printed for our customers. We love showing off their work!

  • 16PT Velvet Laminated Business Card Printed for Pixel YUMYUM.
  • 32PT Thick ModCard Printed for The Brand Girls.
  • 16PT Business Card with Full UV on the Front Only Printed for James Olvera.

We love to showoff our customers printed products!

Here are some products we printed for our customers. We love showing off their work!

  • 16PT Matte Business Card with Spot UV on Both Sides Printed for Tyler Bergman.
  • 16PT Silk Laminated Business Card with Gold Stamped Foil Printed for Alio Graphics.
  • 16PT Velvet Laminated Business Card Printed for Shannon McIntosh.

Please share your business card or other printed products by using #primoprint on Twitter and Instagram. We look forward to seeing your work and sharing it!

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How to Prepare For Your Next Business Conference

A conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things you should do as you prepare to attend your next conference.

Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things to look into as you prepare for your next conference. Define Your Conference Goals You should think about what you […]

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Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things to look into as you prepare for your next conference.

Define Your Conference Goals

You should think about what you want to accomplish from attending before going. Business owners often attend to network with their peers, learn new skills, discuss new products or services and possibly look into speaking opportunities. Others may want to get advice from industry experts and leaders.

Business Cards And Other Printed Materials

Conferences continue to be great for networking, so it’s important to have your business cards available and on-hand at all times. Before heading to a conference, allow yourself to take time and review them. You’ll want to make sure the information is correct.  If you need new cards printed, allow yourself enough time to get more printed. This can be an ideal time to create a new design or choose a new option for your business card. Check out the large selection of business cards. Then, select a finish or option that best represents you and your business. 

Along with business cards, it’s recommended to have additional print materials to hand out. While attending, it’s easy to promote your business with printed materials. At Primo Print, we also offer a large selection of products that you may be interested in such as:

  • Business Brochures
  • Custom Sell Sheets
  • Notepads
  • Presentation Folders 

The above items are easy for someone to hand out effectively.  

SEE ALSO: Which is the Best Business Card for You and Your Business

SEE ALSO: Details on How to Create a Business Card

Take The Stress Out of Traveling

We all know that traveling can sometimes be tedious and stressful. Fortunately, if you prepare for your trip in advance, traveling will be a lot easier. This can be done by booking your trip a few weeks before, and it may save you money by booking your hotel and flight early. Additionally, allow yourself plenty of time to get familiar with the location; this can include reviewing the traffic route to and from the conference.  You can find additional travel tips provided by the Travel Channel

Find Out About The Conference

Before attending, research the conference and the city before committing. Ask yourself: will this conference be beneficial? You can always read the reviews and if possible, try to reach out to someone who that will be attending or has attended in the past. Look at the schedule of events for each day. Often times, they serve breakfast, lunch and may include a happy hour. 

Take Notes or Record Sessions

Conferences give you the opportunity to learn. Be prepared to take notes or record sessions. If taking notes, at the end of the evening, go through and organize them. You’ll want to make sure they’re easy to read and understand when you return home. For more ideas, check out Scott Berkun’s suggestions on how to take notes while attending a conference

Follow-up

If you received a business card, it’s best to reach out to them following the conference. Take a few minute and send them an email expressing how much you enjoyed meeting them.  It’s always good to follow up, as it can lead to a strong business relationship.

There are hundreds of conferences and events happening year-round. Below a few upcoming conferences you may interested in attending. Make sure your business cards are printed and ready to hand out!

If you need help with a custom design for your printed product, please contact one of our graphic designers by completing our online form.

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