Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

How to Prepare For Your Next Business Conference

A conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things you should do as you prepare to attend your next conference.

Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things to look into as you prepare for your next conference. Define Your Conference Goals You should think about what you […]

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Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it. Below, we’ve listed a few things to look into as you prepare for your next conference.

Define Your Conference Goals

You should think about what you want to accomplish from attending before going. Business owners often attend to network with their peers, learn new skills, discuss new products or services and possibly look into speaking opportunities. Others may want to get advice from industry experts and leaders.

Business Cards And Other Printed Materials

Conferences continue to be great for networking, so it’s important to have your business cards available and on-hand at all times. Before heading to a conference, allow yourself to take time and review them. You’ll want to make sure the information is correct.  If you need new cards printed, allow yourself enough time to get more printed. This can be an ideal time to create a new design or choose a new option for your business card. Check out the large selection of business cards. Then, select a finish or option that best represents you and your business. 

Along with business cards, it’s recommended to have additional print materials to hand out. While attending, it’s easy to promote your business with printed materials. At Primoprint, we also offer a large selection of products that you may be interested in such as:

  • Business Brochures
  • Custom Sell Sheets
  • Notepads
  • Presentation Folders 

The above items are easy for someone to hand out effectively.  

SEE ALSO: Which is the Best Business Card for You and Your Business

SEE ALSO: Details on How to Create a Business Card

Take The Stress Out of Traveling

We all know that traveling can sometimes be tedious and stressful. Fortunately, if you prepare for your trip in advance, traveling will be a lot easier. This can be done by booking your trip a few weeks before, and it may save you money by booking your hotel and flight early. Additionally, allow yourself plenty of time to get familiar with the location; this can include reviewing the traffic route to and from the conference.  You can find additional travel tips provided by the Travel Channel

Find Out About The Conference

Before attending, research the conference and the city before committing. Ask yourself: will this conference be beneficial? You can always read the reviews and if possible, try to reach out to someone who that will be attending or has attended in the past. Look at the schedule of events for each day. Often times, they serve breakfast, lunch and may include a happy hour. 

Take Notes or Record Sessions

Conferences give you the opportunity to learn. Be prepared to take notes or record sessions. If taking notes, at the end of the evening, go through and organize them. You’ll want to make sure they’re easy to read and understand when you return home. For more ideas, check out Scott Berkun’s suggestions on how to take notes while attending a conference

Follow-up

If you received a business card, it’s best to reach out to them following the conference. Take a few minute and send them an email expressing how much you enjoyed meeting them.  It’s always good to follow up, as it can lead to a strong business relationship.

There are hundreds of conferences and events happening year-round. Below a few upcoming conferences you may interested in attending. Make sure your business cards are printed and ready to hand out!

If you need help with a custom design for your printed product, please contact one of our graphic designers by completing our online form.

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The Best Way To Enhance Your Real Estate Marketing Plan

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales. At Primoprint, we offer a variety of real estate printing […]

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When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

At Primoprint, we offer a variety of real estate printing supplies including business cards, brochures, flyers, and EDDM postcards to assist your marketing plan. But before selecting the products, make sure you have created a thorough real estate marketing strategy. Below are some recommendations when starting the process.

  • Establish goals that your marketing plan intends to achieve
  • Create a detailed real estate market analysis
  • Compile a complete competitor analysis
  • Come up with a budget for marketing material
  • Research and get an understanding of your target audience

Realtor Print Products

Branding and visibility are crucial in the world of real estate, and at Primoprint, we can help you reach potential customers. We recommend you incorporate a few or all of the following print products to ensure you’ll have an effective marketing plan.

Brochures:

The buyers and sellers will take notice if you have beautifully, well designed brochures that target a particular market segment. It’s equally important to make sure that each printed piece is of the highest print quality. Read a previous blog on what it takes to create an effective brochure.

Business Cards:

Printing realtor business cards allow you to make a first and lasting impression for you and your real estate agency. It’s important to always keep them on hand. We offer a large selection of premium business cards. Choose from our 14PT, 16PT, 22PT, and even 32PT thick paper stock and finishes including spot UV, inline foil, stamped foil, matte, uncoated and more.

Premium Business Cards for Realtors. Select from Spot UV, Stamped Foil, 32PT thick and more.

Flyers:

Place real estate flyers at the places where the passers-by are most likely to pick up promotional and advertisement materials. Flyers are great for displaying property images, information and realtor contact information.

Real Estate Yard Signs:

Brand the signs with your company name for maximum advertisement effect. Our signs are as low as $2 each and printed full color on either 4mm or a thicker 10mm coroplast. H-stake stands are available.

Postcards:

Distribute real estate postcards in neighborhoods to inform potential buyers about current property listings and your agency. We also offer Every Door Direct Mail Postcards®. EDDM® postcards are an easy and cost-effective way for realtors to target buyers and sellers through the mail. Postcards could focus on what you offer your customers, properties you’ve sold in the area, or properties that you currently have for sale in their neighborhood.

SEE ALSO: Full Service EDDM by Primoprint

Door Hangers:

These are great marketing tools. Creative door hangers offer enough space to include business information, property details and images. Bring your message to their front door with full color door hangers.

Door Hanger Die-Cut Printing Options

Sell Sheets:

Promote and build awareness with our full color sell sheets. We offer fast turnarounds, with no minimums. Prices are as low as .15¢ each. You can utilize both sides of the sheet with property information or why someone should choose you to represent them.

Presentation Folders:

They are an excellent marketing tool as a leave behind reminder of your business and property listing. Or, after meeting with customers/potential customers, they will have something to store all of the information you give them, ie: copies of contracts, flyers, vendor recommendations, etc. All are available with your choice of 1 or 2 pockets as well as business card slits. Keep all your marketing materials in one place with custom presentation folders.

Graphic Design:

One of the best things a real estate agent can do when putting together their marketing material is make sure all pieces are well branded. Every piece you produce should all tie together and work cohesively together. This will help get you known by your community and establish you as a household name. This can be a difficult task, but know that we are always available to assist. Our team of graphic designers can work with you to create all of the above pieces and more. Contact us today to get started.
All Realtor Products

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Every Door Direct Mail® Postcards and Real Estate Agents

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail (also known as EDDM) is not only an excellent marketing tool, it is also the smartest way to go.

We’re all looking for some proven method to promote our business and products. The Real Estate business is no different. Real Estate agents looking to be number one in their specific area are quickly finding out that Every Door Direct Mail® is not only an excellent marketing tool, it is also the smartest way to go. […]

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We’re all looking for some proven method to promote our business and products. The Real Estate business is no different.

Real Estate agents looking to be number one in their specific area are quickly finding out that Every Door Direct Mail® is not only an excellent marketing tool, it is also the smartest way to go.

Whether you are advertise homes that just became available, open houses or other Real Estate related community events, EDDM® is the right way to get the job done. Once the real estate EDDM® postcards have been designed and a marketing plan is in place, all you’ll need to do is drop off the postcards to the nearest postoffice. Simply choose your drop date up to 30 days in advance and see your postcards hit doorsteps in days!

Another positive aspect of Every Door Direct Mail® (also known as EDDM®) is that you can target specific neighborhoods and zip codes as you attempt to attract the prospective home buyers who may actually be interested in home you have to sell. The bottom line is this: your marketing dollars will only go where you want them to.

There is no question that the postcards are a great tool for marketing, but it is even better for a Real Estate agent.

Reasons to Use EDDM®

  • You are thinking about a past client or a future one. Clients are all potential buyers, which is why EDDM® can be used to keep your name on their radar.
  • Maybe you have your eye on another neighborhood to expand your possibilities, where you can advertise yourself as the person to go to if the homeowner is interested in either selling or trading up.
  • Because nothing is set in stone, you can promote your Real Estate business in one area and change it if the response is not what you expected.
  • You can also implement technology into your EDDM® by adding quick response codes where you can lead your potential buyer to other areas for possible business opportunities like a website or even a quick dial to a phone number that they can talk to someone at the other end.

The possibilities are endless, and the results are positive, which is why EDDM® is fast becoming the wave of the marketing future.

As an EDDM® postcard printer, we offer a large selection of EDDM® postcard options, including size, paper stock (14PT or 16PT) and finishes. Choose from our premium paper stock with glossy UV,  matte, spot UV, 100LB gloss cover and matte with spot UV.  Additional printing options include printing on both sides of the postcard and bundle options of 50 or 100. Simply register, and your advertisement will be delivered to every door on a route for as low as 16¢ a piece!

Looking for additional products, look at our real estate printing page.

Need help with designing your EDDM® postcards? We can help! Complete our graphic design form and one of our experience graphic designers will be in touch with you shortly. They’ll walk you through the entire design process.
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4 Tips for an Amazing Business Card

Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.

Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for. Think of your business card as the one tie this potential customer will […]

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Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for.

Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.

There are different stylistic avenues that people take when they’re trying to design the perfect business card. Each individual is different, which means each business card should be different too. They’re like the snowflakes of the business world! Well, Primoprint offers a large selection of printing options and features to create you a one-of-a-kind custom business card.

4 Business Card Design Tips

Keep it Simple:

Remember that saying from the 5th grade,“KISS”? Well, that philosophy applies here too. Stick to the bare minimum of information. Doing this is effective for two reasons. It makes your business card easier to read, and it makes the information on your card much easier to remember for those you network with.

SEE ALSO: 10 Crucial Parts to an Effective Business Card Design

What phone number do you want people to reach you on? Most of the time it isn’t necessary to include your cell, office, direct line and a fax number all on one card. Pick the one or two that are the most important and only include those. Another thing to think about are social media icons. Just placing the icons by themselves is usually enough to tell people where to find you on social. It isn’t necessary to type out your handles for each site.

Just seeing the icon tells people you are on twitter, so they can just enter your name into the search to find you easily, without cluttering up your card. Lastly, try to stick to one, maybe two fonts. Putting any more than that will make the card hard to read and will look too busy.

You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design.

Size of the Business Card:

When people think of business cards, there is a typical size that comes to mind: 3.5″ x 2”.  Why not make your card stand out among their stack with an unusual size? The European size is growing popularity in the states (3.375” x 1.125″) or try a square card. We can print 2″ x 2″ business card or 2.5″ x 2.5″ – both options help you to be a little different than the competition. You can read more about square business cards by reading: Be Different, Try Square Business Cards.

Utilize your Space:

People make the mistake of putting a lot of additional information all on one side, when in truth, a two sided card is the same price as a one, so why not use it! I always think of the second side of a business card like a book cover. It gives you a little taste of what you will find on the other side. Even if you only include your logo, it’s a nice way to introduce yourself. If you have a lot of contact information that needs to be included on the other side, maybe separate it out by putting your web address &/or physical address with the logo on one side.

SEE ALSO: Details on How to Create a Business Card

And if your logo is large on the one side, you can either exclude it or make is much smaller on the contact information side. This will help free up space and make the card less cluttered.

Match your Paper to your Business:

There are so many different options out there for business card paper. Each one is unique and can help tell your story; so, choose one that best fits your business. If you are an organic snack company, I wouldn’t recommend you order a plastic or glossy card. Go for an uncoated paper, such as The ModCard, painted edge business card or linen. These papers will help sell the natural, organic feeling you represent.

I had a customer that sold light screens, and he chose a 20PT frosted plastic card. The card type was perfect for him because it reinforced the idea of light shining through his screens. A clothing company may want to look at the velvet laminated cards because this soft touch card can remind someone how their fabric may feel.

With so many different options, you can really appeal to the senses of touch and sight at the same time. The above are four great ways to ensure that you have an effective and professional looking business card. The main things to adhere to are using the right size for you and your business and not overdoing the design. A simple business card with minimal information is much more effective than one that offers an abundant of information.

Still have questions about your design? Feel free to contact us. We also have on-staff designers that can assist in getting you the perfect design. To get started and learn more about our design services, please click here.

 

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