Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Reseller Program Offered by Primoprint

Are you a printer, designer, print broker or reseller? If so, our reseller program was designed just for you! Our program helps you offer your customers a quality, consistent product at a price that's right. Exclusive pricing for our partners.

Are you a printer, designer, print broker or reseller? If so, our reseller program was designed just for you! Our program helps you offer your customers a quality, consistent product at a price that’s right. Exclusive pricing for our partners. Print Reseller Accounts Include: Best Prices: Save 10% to 35% on every order, saving you […]

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Are you a printer, designer, print broker or reseller? If so, our reseller program was designed just for you! Our program helps you offer your customers a quality, consistent product at a price that’s right. Exclusive pricing for our partners.

Print Reseller Accounts Include:

Best Prices:

Save 10% to 35% on every order, saving you and your customer money.

Easy Online Ordering Tools:

View complete order history and file archiving to help with quick re-orders.

Drop Shipping:

You can easily blind ship your orders directly to your clients, as if they were shipped from you or your business.

Priority Support:

We take pride in our customer service. Dedicated, US based customer support by email, phone and chat. We make it easy for you to get in touch with us.

If you are interested in becoming a reseller, please contact us by completing our online form.

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Political Printing: Ways to Market Your Campaign

When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

When it comes to marketing a political campaign, Primoprint offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products. Political Mailers Including Every Door Direct Mail® postcards or Direct Mail into a political campaign can be beneficial and cost-effective. […]

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When it comes to marketing a political campaign, Primoprint offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

Political Mailers

Including Every Door Direct Mail® postcards or Direct Mail into a political campaign can be beneficial and cost-effective. It’s cost-effective, because there’s no need to purchase a mailing list and no postage permit required, making room to use additional campaign money on additional marketing tools. With EDDM®, a candidate can easily market to a specific neighborhood or ZIP code(s) without the use of individuals names or addresses, and chooses its audience based on specific mailing routes.

SEE ALSO: Marketing Tips for Your EDDM® Postcard Campaign

EDDM® offers a better response rate than traditional mailings since there’s no need to open an envelope, and they stand out easily among other pieces of mail. Getting the most exposure and reaching potential voters is essential in running a successful campaign.  At Primoprint, our talented designers can put together an effective mail piece that is sure to grab voters attention. Design tip: Use large images and include well thought out content; this can help make them hard to ignore.

Political EDDM Postcards Printed by Primo Print

SEE ALSO: We now offer Full Service EDDM®

Brochures

Printing brochures and flyers are beneficial and can be the first and last time a candidate can reach potential voters. When designing either of these, use the candidate’s picture at least once, including a short bio and information regarding previous accomplishments as well as a short, to-the-point description of political stance. A brochure offers a large canvas to include information but try to keep one idea per paragraph and use short sentences and bullets points when needed to help free up white space.

SEE ALSO: Tips on Creating an Effective Brochure

You can also include separate sections that focus on different topics, including about the candidate, issues, past experience and voting information. Keep the layout simple and clean. Make sure the colors used match the other campaign materials; stickers, flyers, yard signs, door hangers, etc.

Political Brochures Printed by Primo Print

Political Door Hangers

Whether you are running for governor, mayor or sheriff, custom door hangers are the perfect marketing tool for any campaign. Political door hangers can be easily distributed door-to-door by volunteers to help voters learn more about a candidate, their beliefs, and important voting information. When placed on a door knob, they are practically impossible to ignore, and residents are likely to read them.

SEE ALSO: The Benefits and Advantages of Printing Door Hangers

Similar to designing a brochure, include colors that not only grab the attention of homeowners, but are similar colors used throughout the campaign. Include images that voters can identify with, and make sure the text is easy to read and understand. We  offer four different sizes and a variety of finishes, including Glossy UV and Uncoated, to make any door hanger a successful marketing tool.

Political Door Hanger Printing by Primo Print

Yard Signs

Our full color, single or double sided custom yard signs, made from rigid coroplast (4mm or 10mm) with available H-stake stands, are sure to grab voters’ attention. They are sturdy and weatherproof, making them a great marketing tool year round, generating exposure and support to win an election. These signs are perfect for supporters to easily place in their yard to publicly demonstrate their support. Use political yard signs to display candidate’s name, district and website. Keep in mind, cities and counties have their own rules regarding signs, including the placement of them. Need help with a custom design? Our experience graphic designers will be happy to help. Get started by completing our online form. Our signs are available in four different dimensions and offered in custom dimensions. For a custom dimension, please complete the form here.

Business Cards

Candidates often overlook the business card during their campaign. Printing political business cards are ideal for those times when a candidate runs into a voter in places that they may not expect. They are small enough to carry around and hand out easily when needed. That’s what makes them so handy. Plus, individuals feel like they are receiving something personal from the candidate, rather than something that is handed out to everyone (even if that’s not always the case.)

SEE ALSO: 10 Crucial Parts to an Effective Business Card Design

The design needs be simple and easy to read. The business cards should include an email address, office phone number, and a photo of the candidate or campaign logo. We offer a wide variety of paper stock and printing options including silk laminated, Spot UV, Velvet Laminated, Matte, Inline Foil, uncoated and more. Not sure which style is best for a campaign? Request a free sample packet that features a variety of card stocks and finishes.

Political Business Cards Printed by Primo Print

Political Postcards

Majority of political campaigns include postcards into their marketing strategy because they work. Postcards are cost-effective and are easy to print and hand out. Offered in a variety of sizes, they offer plenty of landscape to include a campaign logo, tagline, social media profiles, and content regarding the campaign message.

As you can see, there are plenty of products that can help promote and generate new voters for any type of campaign. If you have any questions abort a particular product, feel free to contact us here.

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Useful Advertising Tools: Custom Hang Tags

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand, as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more.

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective. What to […]

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Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective.

What to Include When Designing a Hang Tag

Logo or Brand Name

To brand your business, you need to have your custom logo on everything you sell. Include your tagline, as well, if you have one. This is what customers are going to remember the most when in need of your certain products. Share information you’re proud of, such as your business is more eco-friendly or raises money for a certain cause, making sure to state that in your tagline.

Contact Information

This includes a street address, phone number, email, and website address. This is important so customers can easily reach you without having to go search. Also, try include business social media links, where they can connect with you online.

Research shows that 46% of customers use social media when making a purchase. Additionally, three out of five businesses say they have gained new customers by using social media. Including social media not only can increase sales and awareness, they also makes it easier for consumers to find out more about your company, at their leisure.

Product Info

Along with basic information, such as ingredient lists, price or care instructions, include what makes your product stand out from the rest of the competition. Are you using a family trade secret passed down from generation to generation? Are your products printed locally? Eco-friendly? This is the place to state what makes your merchandise or product special which can help help customers make their purchasing decision.

Print Hang Tags with Primo Print

QR Code

When designing your hang tag, you have the option of including a QR code that allows customers to easily scan with their smartphones. This can contain a wealth of additional information about your business and products that you might not be able to fit on the tag. Remember, you need to leave enough space (at least 1/8”) to cut a hole at the top of your tag to attach it to your product. All our hang tags come standard with a 1/8” drill hole: 0.125.

When it comes to designing your custom hang tags, it all depends on your brand needs’s budget. The degree of colors, type of paper, and amount of tags you need are just a few things to look into before printing. Hang tags are often available in different sizes snd printing options including, Matte, Full UV, Spot UV, Silk and Inline Foil printed on either 16PT or 18PT premium card stock. Depending on your needs, hang tags allow you to print on one or both sides.

Hang tags make it easier to inventory your products as well as advertise your company. Create hang tags that are as useful and can catch the eye of new customers. If you need help with a custom design, we’ll be happy to help. Have questions? Please contact us by completing our online form.
Shop Hang Tags

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How to Sucessfully Promote Your Business on a Budget

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank. Printed Flyers Colorful flyers grab a person’s attention, no matter where you hand […]

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Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank.

Printed Flyers

Colorful flyers grab a person’s attention, no matter where you hand them out. Make sure your business information is prominent, as well as any specials or deals you’re promoting. The best part about printing flyers, they can be handed out easily at local street fairs, carnivals, or other neighborhood events. While the content is important, the design can be equal as important. Before you add some of your favorite colors to attract customers, take a look at our blog color speaks louder than words.

Nutcracker Flyer

Premium Custom Posters

Posters, similar to flyers, should highlight the most important information about your business, and the colors should grab someone’s attention easily. To get more exposure, you can ask local establishments to trade advertising spaces. For example, if the owner hangs up your poster, you can offer to stack their business cards by your register. Networking is important to gather interest in your business, especially if you are looking to expand in your local market. Currently, we are offering short run posters for $1.00 each with no minimums. Check out all our poster printing options as they are great for promoting and advertising a new business, special event, concerts, bands and more.

SEE ALSO: Short Run Posters Printed by Primoprint

Short Run Posters by Primo Print

EDDM® Postcards

Every Door Direct Mail® is another cost-effective marketing tool. It only takes a few seconds for someone to decide whether or not to read the message. Creating a great design will help your postcard stand out among other mail. A recent survey conducted by the USPS found that 98% of people check their mail and approximately 77% of consumers sort through it immediately. EDDM® has been proven to be a successful form of marketing.

EDDM® is great for promoting a sale, a new product or a special event. To increase engagement, make the postcard a coupon that customers can bring into an establishment and to get an additional percentage off purchases. Not only will this help increase sales, customers are more likely to hold on to it for future use. Make use you spend adequate time on the design and if you are not a designer or not sure where to start, don’t worry, our graphic designers will be happy to help. Learn more here.

SEE ALSO: How Every Door Direct Mail® Can Help Your Business

Full Service EDDM®

We now offer Full Service EDDM®. Put your business in front of people that matter most without leaving your computer. Will full service EDDM®, we handle the print, processing and delivery to the post office. It’s super easy! Watch our EDDM® tutorial to learn more and if it’s right for you and your business.

SEE ALSO: Now Offering Full Service EDDM®

EDDM Postcard Printed by Primo Print

Door Hangers

Door hangers are a great way to spread the word about a new business or an upcoming promotion. Similar to EDDM®, try to include a coupon, this can help entice new customers to view your products or services. Tip: Before printing your custom door hangers, make sure you understand the local laws to make sure you’re able to hang them from front doors or on car door handles.

SEE ALSO: The Benefits and Advantages of Printing Door Hangers

Door Hanger Die-Cut Printing Options

Magnets

Printing magnets are a great marketing tool. From promoting sales to announcing new stores, magnets are perfect for promoting any brand or any business. A well-designed magnet can be placed on a refrigerator, where potential customers can view it all day, every day. Not only are they great for businesses, they work well for promoting a cause, event or school. We offer a variety of printing options to meet your needs.

No matter what your marketing goals are, you can promote on a budget with Primoprint. Contact us today, and we’ll be happy to help you with your print products.

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