Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

It’s Here! The Complete List of Brochures Folding Options

Brochures are great hand outs and sales pieces that allow business to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Brochures are great hand outs and sales pieces that allow businesses to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures. Before deciding on a folding option, there are some questions you may want to […]

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Brochures are great hand outs and sales pieces that allow businesses to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Before deciding on a folding option, there are some questions you may want to ask yourself.

Purpose for Your Brochure:

  • What is the overall purpose of the brochure?
  • What content (images and text) do you plan on using?
  • Who are you trying to attract with the brochure?
  • Design Tips for Your Next Brochure

Three Popular Brochures Folding Options:

Half Fold Brochure

Half Fold BrochureThis fold option is one of the more common and the simplest of the folds. The half fold is also known as bi-fold or single fold. This brochure offers two equal sides, resulting in a four page brochure. The half fold option allows you or a designer to display some creative ideas. This option is great for those who want to display large images or include a group of images on either side without having the fold run through them.

This layout is often used to display images of product comparisons, a business menu or even a layout of a map. They are also commonly used for corporate companies since the layout is flexible in this format.

These brochures are wider than the other folding options, and they have the ability to grab the attention of potential customers and clients. Keep in mind when selecting this option that they might not fit into a brochure rack that’s often found in stores, hotels or welcome centers. If this is a concern, we highly recommend using the tri-fold option.

Tri Fold Brochure

Tr-Fold Brochure Printing OptionThis is a very popular folding option. It is most commonly included in a marketing campaign as it is great for showcasing a business, promoting a brand, and highlighting products and services effectively. The tri-fold brochure offers two folds which forms three double-sided panels, resulting in a six panel brochure. The common size is the 8.5×11” brochure. These brochures are easy to carry and hand out, easily placed into a bag or a pocket, and they take up less counter space.

Keep in mind, depending on the size you select, you’ll have the option to choose a folding option; flat (no folding), half-fold, tri-fold/letter fold and z-fold. Please contact us with any questions or concerns regarding your brochure printing options.

Gate Fold Brochure

When you want to create a dramatic opening, the gate folded brochure is a great choice. It instantly grabs the readers attention. These brochures offer a wide opening and can be described as if two doors side-by-side are being opened at the same time. When opened or closed, the left and right sides fold inward toward each other, and they meet in the middle. By doing so, they create a seamless look when closed. This type of brochure fold makes eight total panels, where the two sides are the same size and the middle panels are slightly bigger.

For those looking for a brochure to display images that are wide, such as a landscaping company or architecture firm, these brochures are perfect. The gate fold also allows you to also display a lot of information, without the brochure feeling overwhelming.

But folding options do not stop with the three mentioned above. At Primo Print, we offer a plethora of brochure folding options, so no matter how your brochure is being used, we have a fold for you!

Below, you’ll find an image displaying each folding option that we offer, accompanied by a short description to help you understand them better.

Complete List of Brochure Folding Options:

Brochure Folding Options from Primo Print
If you have any questions regarding a brochure, feel free to contact us here. If you need help with a design, we can help as we now offer graphic designer services.

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What it Means to be a Google Trusted Store

We are dedicated to make sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store.

We are dedicated to making sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and […]

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We are dedicated to making sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and what it means for you.

What is Google Trusted Store?

Primo Print, which offers printing services, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting Primo Print website, shoppers will see a Google Trusted Store badge and can click on it for more information.

“Plain and simple, we stand behind our product. We want our customers to feel confident that their printed product and overall experience will exceed their expectations. If there is ever an issue with an order, we invite our customers to notify us so that we can make it right. If the customer is still not satisfied with the results, they have the added protection of the Google Trusted Store program.”

As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Primo Print and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like Primo Print attract new customers and differentiate from competitors by displaying their excellent service via the Google Trusted Store badge on their site.

Primo Print offers a large selection of printed items, including premium business cards, brochures, letterhead, postcards and more. They continue to add new products and features including Painted Edge Business Cards and Full Service EDDM®.

About Primo Print:  Founded 2006, this full service online printing company specializes in a variety of business cards, postcards, brochures, presentation folders, letterhead and more. Primo Print’s website incorporates hundreds of new features and thousands of new products and options.  All products are printed in the US and Canada. No Tricks, No Gimmicks, No Tags.

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How to Market and Gain New Customers with Custom Flyers

100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color of black and white designs, you want to create ads that stand out among the rest. Using custom printed flyers  is the best way to grab people’s attention, even for a few seconds. Read below to learn more about the […]

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Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color of black and white designs, you want to create ads that stand out among the rest. Using custom printed flyers  is the best way to grab people’s attention, even for a few seconds.

Read below to learn more about the benefits of business flyers, and we have included helpful tips on how to design an effective flyer.

The Importance of Flyers

Long before the Internet, businesses used flyers to promote important causes and events. Flyers are important because they are cost-effective and simple to create. Not all businesses can afford a large advertising budget and create multiple marketing campaigns.

Flyers are easy to produce, hand out, hang up in stores, parks, and on bulletin boards at your local coffee shop. By designing flyers with bold and eye catching colors, there will be no problem finding viewers. For information about colors, visit our previous blog – Colors Speaks Louder Than Words.

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Features of Good Flyers

To enhance your flyer, include a bold title and headline that stands out more than the additional content. The headline is important and consists of the first words that introduce the overall message. After the header, write the body of the message, using clear, concise sentences, short paragraphs and to the point. Customers can get distracted easily if the flyer offers too many details. Include a “call to action” in the flyer that explains to the customer what action he or she needs to take.

The design part is usually the easiest part of the process. Whether you’ve already got a design, have a general idea, or need some help with a custom design, we can help!  There are no limits to creativity when it comes to marketing. First, know your audience and know what they would want to see as consumers.

Incorporating flyers into your marketing campaign is easy and cost-effective. You can use flyers for various reasons to promote store openings, business seminars, speaking events and more. Contact us today if you have general printing questions about printed flyers. We offer a variety of printing options for flyers; request a free sample packet to view some of our printed flyers.

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Why Your Business Should Print Plastic Business Cards

Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression.

Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression. Printing business cards have historically been one of the best ways to do this. 

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Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression. Printing business cards have historically been one of the best ways to do this. 

At Primo Print, we offer a variety of business cards printing option: different coatings (Spot UV, Stamped Foil etc), finishes on a large selection of paper stock (16PT, 22PT, 32PT, and more).  There are times a company wants to be unique and different. This can be done by selecting  plastic business cards. Take a look at all our printing options for plastic cards. You can view our large selection of plastic business cards.

SEE ALSO: Details on How to Create a Business Card

We offer 20PT clear, 20PT Frosted and 20PT White plastic cards to fit your needs. They can leave a lasting impression on the people you interact with, which in turn can make your company the first one that comes to mind when they need your product or service.

To better understand how a business may benefit from using plastic business cards, below we have listed some characteristics that make them different from standard printed paper stock business cards.

  • These cards are extremely durable. The typical plastic business card has a longer life than a traditional paper stock card, which means that your customers will retain them longer, and your business’s contact details on the card will last just as long.
  • Plastic business cards can leave a lasting impression. They can have unique designs, which in turn makes it easier for your customers to remember your business. Contact our graphic designers and let us help you design your plastic business card or your next print project.
  • They impress when you hand them out. Plastic business cards are more uncommon than paper stock cards, and that’s something people notice as soon as you hand them out. This automatically makes people associate your company as one that’s different from others.
  • They have a subtle perceived value. Plastic cards feel similar to credit cards, which means that customers will associate your company with a heightened worth when they touch or look at a plastic business card.

They have a subtle perceived value. Plastic cards feel similar to credit cards, which means that customers will associate your company with a heightened worth when they touch or look at a plastic business card.

  • 20PT Frosted Plastic Card

It’s important to take the opportunity to stand out from all your competitors. Plastic business cards are one of the best ways to do that. Check out some of the plastic cards we’ve printed and designed by viewing our plastic cards gallery.

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