Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Inline Foil – Get Noticed with This Beautiful Print Option

Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors. You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

Inline foil (also known as Cold Foil) is a simple and affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an […]

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Inline foil (also known as Cold Foil) is a simple and affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors.

You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

16PT Inline Foil Postcard by Primo Enhance your postcard by printing with inline foil. Inline foil provides unlimited colors, tight registration and can be layered with spot UV.

Interested in this product, get started by selecting Inline Foil Postcard

Inline Foil Business Card

Also known as cold foil, by selecting an Inline Foil Business Card, it provides you with limitless colors of foil.

Inline Foil Greeting Card

By selecting an Inline Foil Greeting Card, you can easily make your design glisten with a touch of colorful foil!

Hang Tag for Jewelry

Having an Inline Foil Hang Tag is great to capture the attention of potential customers. Not only do hang tags allow you to include product details and information, the foil will make your design glisten and stand out among your competitors.

Inline Foil Postcard Printed by Primo Print

This is an example of a 16PT Inline Foil Postcard, offering unlimited metallic CMYK colors with your choice of finish.

Enhance your business card with gold inline foil.

Inline Foil Business Card – choose selected areas of the card design and include inline foil.

We offer a wide selection of print materials withe the option of including Inline Foil. Below are our current products that Inline Foil can be applied to.

  • Business Cards
  • Postcards
  • Greeting Cards
  • Hang Tags
  • Posters
  • Stickers
  • Trading Cards

Keep in mind, Inline Foil is different from Stamped Foil. After printing, the product can be stamped with your choice of foil color on one or both sides of the card. Stamped Foil colors include silver, red, pink, hot pink, black, blue, green, gold and copper. Need a custom design? Our graphic designers will be happy to help design your next print project.

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Helpful Tips on How to Market Your Business with Postcards

Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing custom postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your […]

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Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing custom postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

Grab Their Attention Immediately

Using bold colors and legible and large fonts can help grab the recipient’s attention immediately, allowing you to deliver your message to a wider audience. Including a large and attractive single photograph can also grab their attention and can address their need for your services or products. A good image can stir emotions quickly. While the picture gets their attention, your brief message explains all they need to know about why they should contact you.

The Messages Gets Read

One of the reasons postcards work so well is because people understand your message and see it immediately. There is no need to open an envelope or have to flip through several pages find your message. It is all right there in front of them – instantly – and they can read it quickly.

Include Coupons to Increase Sales

Postcards are large enough, allowing you to include a special coupon in the design that will help get the recipients moving on your offer. Their size enables your customers to place your postcard or coupon someplace where they can see it often or on the refrigerator.

Business Postcards Printed by Primo Print

Test Your Market

Because of the low cost, postcards can be used to test new products, test a new area for responses, or even to test a new price range on a new or upgraded product. If you track the results of each campaign, you can seek to improve it each time, making your campaigns even more effective.

You can also add value to your postcard by putting something of value on it that will cause your customers to want to keep it. This enables your business to be seen over and over again for months and possibly even for years.
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Why Print Is Important for Your Marketing Plan

When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it […]

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Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Even with all the technology within reach of today’s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that individuals who read print increase their engagement and are able to concentration longer than reading and viewing something online? Website content is often viewed in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention. This makes them fully focused on your marketing content and the message you want to get across to them.

And an added bonus… consumers still enjoy getting their hands on something tangible. Grab customers’ attention by printing brochures, Every Door Direct Mail® postcards, flyers, and business cards, all on premium quality paper, and you may just have yourself a higher ROI than you’ve ever seen before. Watch our Full Service EDDM® tutorial.

Why you shouldn’t overlook print in your marketing campaign:

  • Print is engaging and versatile – which makes it a perfect marketing tool.
  • Print is a great way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your business can really stand out by including print features such as Spot UV, Inline Foil, Stamped Foil and more.

Today, it’s become a lot easier to target your audience based on their needs and location. You have a better opportunity to build a stronger relationship with them when the content on your printed material is done correctly. This can be done by reaching customers through every door direct mail postcards (EDDM®), door hangers, postcards and more. Whether it’s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.

Print continues to be a powerful tool, and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please complete our online form to get started. Have more questions? Don’t hesitate to reach out to our customer support staff. They are knowledgable and ready to answer any questions you may have.

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Design Tips for Your Custom Yard Sign

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise.

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate […]

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When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate signs, birth announcement and as garage sale signs. The options are endless. At Primoprint, we offer two types of yards signs; 4mm or 10mm coroplast signs printed in full color, single or double sided.

Yard Sign Design Tips:

Keep Your Message Short

As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.

Don’t Forget to Include a Call-to-Action

You’re creating a yard sign because you want potential prospects and customers to make an action. Tell them exactly what you want them to do once they have read the sign. For example, you either might want the driver to call your business for additional information about a product or service or have them visit a website for more details.

Make Sure the Sign is Legible

This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge the sign, read it and process your message. Incorporate legible fonts and make them bold to stand out. Helvetica is one font we recommend.Political Yard Sign Printed by Primo PrintIn the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other.  Selecting a dark lettering on a light background is typically a good match.

Including Arrows May be Beneficial

If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time of finding your location with a simple arrow than a trying to read a complex address.

We offer two types of full color yard signs: 4mm coroplast and 10mm coroplast. These signs are waterproof, weather proof and resistant to stains and most chemicals. For more information, please contact us with any questions. If you need help designing your yard sign, fill out our graphic design form, and one of our designers will contact you.
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