Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools they are using to get the most out of their experience.

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card and brochure printing needs.

Below you will find a list of things to think about as you prepare.

Business Cards

Everyone knows that you need to stock up on business cards for each upcoming show. It’s everyone’s goal to hand out as many cards as you possibly can. But, have you thought about designing a card specific to each event? Think about it; everyone attending these shows will receive a stack of business cards.

How are they going to remember you specifically out of everyone else they meet? We recommend a card that says “It was great to meet you at the (Insert trade show name here) event.” Perhaps you put your photo on it so they can put a face with the card. Additionally, you can include an event hashtag/social information.

The printed business cards should still match your everyday card branding, but this way, it’s easier to separate you from the crowd.  We offer a large selection of cards, including Silk Laminated business cards, Stamped Foil business cards, Matte business cards, Spot UV business cards and others to meet your needs.

Pre-Event Postcards

Many of your current and potential customers will be attending similar shows. Do you have new products for them to check out? A great way to inform them can be done by printing postcards, pre-show, and letting them know that you will have a booth at the show. Include your booth number, perhaps show them a photo or two of your new products, and include your social media information. This can help them gather additional information about you and your products. You want to see and talk to them.

So, make sure you tell them to stop by and say “hello!” This will create excitement, and you’ll have people seeking you out before the show even begins. People are more likely to engage with a booth they are familiar with than one they’ve never heard of.

Social media: Push your social media like crazy before and during your event. You’d be amazed at how many leads you can receive before the event through social. And during the event, make sure you send out live tweets/posts from the event. Attach photos, announce live giveaways, and tell people you have candy or treats waiting for them at your booth.

Sponsorship

Every event has opportunities to sponsor speakers, exhibits, etc. Ask your event coordinator what those opportunities consist of. Yes, sponsorship is an added cost, but it’s also a great way to get your name and brand out there. With sponsorship, your logo may be printed in the program, and you might be able to hang a banner in different areas of the convention space. (At Primo Print, we can always print these banners for you!)

Goodie-Bags

Most trade shows hand out a “goodie-bag” to each attendee as they enter the show. These handouts are traditionally full of coupons, flyers, stickers and additional goodies – all provided by booths at the event. Ask your coordinator about submitting items for these bags. Even if the individuals are unable to make it around to your booth, you were still able to get something into their hands! View our large selection of printing options for our printed flyers and stickers ideal for your next trade show or event.

Lead Cards

As people flow in and out of your booth, ask them for their business card and ask them to fill out a lead card. These cards usually include their name, phone number, email address, and a question or two about their needs. It’s always important to follow up with these leads 2-3 days after receiving it. Once you’ve missed this window, you may be missing out on their business.

Booth Space

Don’t forget to decorate your booth fully. Sometimes less is more, but most importantly your booth needs to be visually appealing, and your products need to be the main focus. Primo Print can help with vinyl banners, pop-up banners and full color printed posters. Please contact us if you have questions regarding custom projects. We are happy to help!

Collateral

Give your potential customers collateral options. If you offer a variety of products or services, think about having collateral on each one, rather than a one sheet on your overall company. You should have many different look-books, line sheets, sell sheets and other printed material ready for attendees to choose from. Also, we recommend putting your booth number on your materials. If someone has questions or would like additional information, they may want to come back!

Giveaways

Again, less is more. People don’t want to carry around large items. They need to be small, making it easier to fit into their event bag, but useful at the same time. We’ve seen companies hand out large stuffed animals and other complicated items. We have actually seen people walk to the nearest garbage can and throw them away because they didn’t have a use for it and couldn’t carry it.  Primo Print can help with some of these small items such as magnets, roll labels, crack-n-peel stickers and bumper stickers.

Trade show season can be a crazy time, but it doesn’t have to be. Stay organized, practice your pitches and make sure you don’t wait till the last minute to order collateral. The more work you do in advance, the more you’ll be able to focus on capturing your new customers!

Lastly, don’t be afraid to ask for help. Primo Print offers full design services and can print just about anything you may need. Contact us today to find out how we can make this season a bit less stressful! (And a bit more profitable too!)

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Building a brand requires more than just a simple product or service. Understanding how to promote your business and build a brand effectively through various marketing materials is essential for success. Knowing the benefits of using custom stickers as a marketing tool is a way to outshine competition while drawing in new potential customers and followers of your brand.

Brand Your Business

Using stickers helps to brand your business with the right logo and right colors. Choosing to implement your logo within stickers is possible along with the option of selecting a custom cut for your sticker itself. Whether you are looking for heart-shaped stickers or if you want to use traditional bumper stickers, there are hundreds of options to choose from when sharing your logo and its vibrant colors with the world. With our graphic designers, they can help you create the ideal sticker for your business and brand.

Using Stickers at Conferences and Events

Giving stickers away as marketing gifts is another way to promote your brand while making it more memorable for others. Consider visiting local conferences and business events to give away stickers while placing them strategically throughout the event itself to help your brand stand out even more.

Stand Out in Public

Standing out in public has never been easier than with colorful stickers that clearly show a message or objective. Giving stickers away to others allows them the freedom to place the stickers on bags, cups and even in public locations, helping to improve visibility while making other curious about your brand and what it has to offer. Example of a car bumper sticker. 

Get Creative With Placement

Take the time to get creative with the placement of your stickers. Placing stickers in public locations that are not considered owned by others is a way for you to market your brand from the ground up for less costs. Consider asking small businesses and local companies near you to promote your business and brand by keeping your stickers visible within the location of the shop itself. Simply asking others to spread the word with the use of your stickers is one of the best tricks to promote any type of product, service or even an online blog and web community with others.

Using stickers for your next marketing campaign is a great and creative method of reaching a new audience and appealing to those who are familiar with your brand. With a bit of creativity, time and effort, stickers can help to take any business and brand to the next level of success.

You can view our custom stickers and the options we include: Glossy UV coated, Inline Foil, Bumper Stickers and Short Run stickers. Feel free to contact us if you have any questions. You can also find additional information by viewing our support center.

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The end of another calendar year is upon us. Before you start thinking about next year, it’s not too late to look closely at your current year’s budget. As we know, money spent on marketing and advertising materials such as presentation folders, letterhead and envelopes can be seen as an investment to build a business and broaden brand awareness.

Take advantage of your budget, and don’t miss out on using it to its full potential it this year. For that reason, we suggest reviewing your print budget for the year and use it, before you lose it!

Presentation Foders:

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. Read more about their benefits here.

Letterhead:

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened. Find out more reasons why they are a must for any size business here.

Envelopes:

Everyone knows a quality addressed envelope stands out in the mailbox. That’s why it’s important to send high quality envelopes. Select from uncoated smooth premium envelopes and linen. These premium paper types are available in a variety of sizes, with and without windows, and some even offer side flap openings.

Have other print needs? Contact the professionals at Primo Print today for your custom print package.

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Custom Door Hangers typically are not the first thing that come to mind when people think about tools they can use for marketing. However, this method of marketing can potentially be very effective. Special events, coupons, holiday sales, major announcements and political messages are examples of some of the products you can market with printing custom door hangers.

There are several ways your business can potentially benefit if you use door hangers. Below are some of those benefits:

Ensure Your Customers Get The Message

It’s easy for people to ignore many other forms of advertisement. For example, when people see advertisements on television, they often change their channel. Many people will turn their radio to another station when they hear an advertisement. Despite the fact that newspaper advertisement is still widely-used, fewer people are reading the newspaper today than in the past.

However, you can ensure your customers receive the message if you use door hangers. They will have to glance at it, and many people will take the time to read it. That is why using door hangers is one of the most effective ways you can advertise your business.

Flexibility

One of the many great things about using door hangers for advertisement is that it allows you to be flexible. There are a variety of things you can use your door hangers to promote. You can advertise your seasonal and holiday promotions. You can also use door hangers to promote the opening of your new business. There are endless possibilities.

Customizable

A benefit of printing door hangers is the ability to customize the door hanger to represent your marketing needs. You have the ability to choose the colors, fonts, images and graphics.

Before deciding on the colors, take a look at one of our previous blogs: Color Speaks Louder than Words. We also have a blog emphasizing on the importance of choosing the right font for your printed materials.

No matter what product, service or items you would like to promote, you have the ability to do effectively with custom printed door hangers. At Primo Print, we can help with your design. Not sure where to start? We can help. Contact us today to get started on a custom design for your next project.

Market Small Areas

Even though any business can benefit from using door hangers, they are especially good for businesses in small areas. It will not take a lot of time to go around the community and hang door hangers. You can reach hundreds of people in a short amount of time. Not only is this relatively simple, but it is also cost-effective. Investing in this inexpensive tool can help you grow your business quickly.

Door hanger marketing is quick, easy and highly targeted. To learn more about printing custom door hangers, contact us by filling out our contact form or by calling 888-822-5815 to speak to one of our customer service representative.

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