Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Effective Ways to Promote Your Political Campaign

It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches […]

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So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

Campaign Marketing Materials

Political Yard Signs

Yard signs allow you to get your name and message out clearly in your local area. These signs are generally placed in public areas and can be distributed easily to supporters and volunteers to display in their front yard. We offer full color, single or double sided 4mm and 10mm coroplast political yard signs.

Door Hanger

Bring your campaign message to voters front doors with full color door hangers. They are one of the strongest recommendations for marketing a campaign. Campaign door hangers are an excellent promotional tool, as your campaign cannot be ignored or unseen. It is a great opportunity to promote you and your campaign slogan to potential voters. Choose from Glossy UV Coated, 100LB Gloss Cover, 100LB Gloss Book and Uncoated, with a variety of sizes and printing options.

Door Hanger Die-Cut Printing Options

Business Cards

When running a campaign, you’ll be going into meetings and greeting your supporters at numerous events, and premium business cards designed specifically for your political campaign will help show how committed you are to entering the political world. Select from a variety of printing options and finishes to create your custom business card.

Select from our styles and finishes, including Silk Laminated, Velvet Laminated, Matte, Spot UV, Glossy UV, and more. Our graphic designers will be happy to assist you in creating your campaign business card. Contact one of our experience graphic designers by completing the online form to get started on your campaign project.Political Business Cards Printed by Primo Print

Postcards

Postcards are a marketing staple of many political campaigns because they are effective!  A well designed political postcard can be a powerful tool for promoting your campaign message and upcoming campaign events. Make an immediate impact and spread your message effectively with printed postcards. Select from a variety of sizes, finishes, (Spot UV, Matte, 22PT Gloss Laminated etc.) and quantities.

 

Political Mailers

Another option you may be interested in would be including an every door direct mail® postcard campaign. They are cost effective and can help any political campaign easily reach potential voters. EDDM® is a program that is offered by the USPS®. Its design is ideal for reaching every home and address on a specific route or reach an entire area by choosing a zip code.

No matter the size of the district, incorporating an EDDM® marketing campaign ensures the political name and position is in front of the voters leading up to election day. Every Door Direct ® allows you to include much more information, such as details on your goals and your aspirations. Get started with Every Door Direct Mail® postcard.Political EDDM Postcards Printed by Primo Print

We now offer Full Service EDDM® – Learn more by watching our instructional tutorial.

 

Roll Label Stickers

Have your voters show their support with full color roll stickers. Political stickers have a tendency to stick around for a long period of time. They are excellent to hand out at your events and at your local businesses.

We also offer crack-n-peel stickers and campaign bumper stickers.  These stickers can be exposed to thousands of potential voters. Make sure you print plenty of stickers to promote your campaign and distribute them everywhere. They are affordable, so you can print them early and start handing them out ahead of your competition.Political Stickers by Primo Print

 

Brochures and Flyers

Who are you and what is your campaign about? Not only is a brochure an additional touch, but it is also a great opportunity for you to drive home your campaign message to voters. Printing custom brochures are great for events and especially beneficial for meetings.

Flyers make it easy for you to distribute your political platform and message to potential voters. For your upcoming campaign events, handing out flyers can boost your drawing power and give you an opportunity to express your campaign or event artistically.

Get your message directly to target voters and rally your supporters with custom printed campaign materials. Request a free sample packet of our political products or contact us with any questions by completing our online form. Need help with designing your political campaign materials? Contact one of our graphic designers and get started on a custom design for your next print project.

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Marketing Tips for Your EDDM® Postcard Campaign

Every door direct mail postcards provides an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM campaign has the potential to cultivate a variety of targeted leads.

Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads. Below we posted several marketing ideas that may help improve your success rate with […]

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Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads.

Below we posted several marketing ideas that may help improve your success rate with an EDDM® postcard campaign.

Formulate a Marketing Strategy

A variety of factors should be incorporated into a marketing plan. Establish a set of goals for a successful EDDM® marketing program. Decide on the date that the campaign will be launched. Consider the demographics for the targeted mailing areas. Estimate the number of pieces that will be mailed in the Every Door Direct Mail® campaign. Determine how many leads are reasonable to expect from the projected pieces of mail.

With a unique marketing strategy, a business owner should be able to assemble and to measure the results of an EDDM® postcard campaign. Measuring the results could enable a business owner to tweak certain variables for enhancements toward the next campaign which could lead to more revenue and foot traffic.

Create a Promotional Offer

Brainstorm with your team to develop a promotional offer, discounted services or a savings coupon. The offer should reflect a valid time frame for a customer to obtain the promotional  item or to utilize the savings coupon. The promotional offer should be displayed easily to entice prospective buyers to respond quickly. With a strong call to action, a business might notice a greater response rate from consumers and B2B customers as well.

EDDM Postcard Printed by Primo Print Order High-Quality Postcards

It’s important to create a well designed EDDM® postcard. Select vibrant colors or themes that are consist with the company’s branding to make a memorable impact. Incorporate a call to action on the postcard. A stunning design and a promotional offer might influence prospective customers to inquire about certain incentives, products or services. High-quality EDDM® postcards are generally available in a variety of styles including Glossy UV, Matte, Spot UV, 100LB Gloss Cover and  Matte with Spot UV.

If you need help with a custom graphic design, contact one of our graphic designers, and they will be happy to help create an eye-catching every door direct mail postcard! When working on your design project, they will communicate with you throughout the entire process. 

Marketing With EDDM®

Every Door Direct Mail® postcards are excellent materials for displaying promotional messages. Prospective buyers are able to view information relatively quickly. Unlike an envelope, postcards do not require opening. Information is prominently displayed to get the word out about a special offer. Watch our Full Service EDDM Video Tutorial

Select a Mailing Strategy

EDDM® campaigns allows your business to get in front of the people who matter most. There is no need for purchasing leads or mailing lists. Through the United States Postal Service®, business owners can use a web-based tool to research delivery areas for an EDDM® campaign. Target a specific mailing route or select a zip code. This option allows businesses to have the campaign be mailed to both residential addresses and to commercial establishments. However, the campaign can be crafted purely for business addresses or for residential addresses only.

Watch this EDDM® Mapping Tool to see just how easy it is to target a specific area.

Creating an effective EDDM® campaign could provide a favorable number of sales from new customers. With professionally printed postcards, business owners can attract a lot of attention with a solid EDDM® campaign.

For general questions about it and how it can help your business, feel free to contact us

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It’s Here! The Complete List of Brochures Folding Options

Brochures are great hand outs and sales pieces that allow business to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Brochures are great hand outs and sales pieces that allow businesses to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures. Before deciding on a folding option, there are some questions you may want to […]

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Brochures are great hand outs and sales pieces that allow businesses to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Before deciding on a folding option, there are some questions you may want to ask yourself.

Purpose for Your Brochure:

  • What is the overall purpose of the brochure?
  • What content (images and text) do you plan on using?
  • Who are you trying to attract with the brochure?
  • Design Tips for Your Next Brochure

Three Popular Brochures Folding Options:

Half Fold Brochure

Half Fold BrochureThis fold option is one of the more common and the simplest of the folds. The half fold is also known as bi-fold or single fold. This brochure offers two equal sides, resulting in a four page brochure. The half fold option allows you or a designer to display some creative ideas. This option is great for those who want to display large images or include a group of images on either side without having the fold run through them.

This layout is often used to display images of product comparisons, a business menu or even a layout of a map. They are also commonly used for corporate companies since the layout is flexible in this format.

These brochures are wider than the other folding options, and they have the ability to grab the attention of potential customers and clients. Keep in mind when selecting this option that they might not fit into a brochure rack that’s often found in stores, hotels or welcome centers. If this is a concern, we highly recommend using the tri-fold option.

Tri Fold Brochure

Tr-Fold Brochure Printing OptionThis is a very popular folding option. It is most commonly included in a marketing campaign as it is great for showcasing a business, promoting a brand, and highlighting products and services effectively. The tri-fold brochure offers two folds which forms three double-sided panels, resulting in a six panel brochure. The common size is the 8.5×11” brochure. These brochures are easy to carry and hand out, easily placed into a bag or a pocket, and they take up less counter space.

Keep in mind, depending on the size you select, you’ll have the option to choose a folding option; flat (no folding), half-fold, tri-fold/letter fold and z-fold. Please contact us with any questions or concerns regarding your brochure printing options.

Gate Fold Brochure

When you want to create a dramatic opening, the gate folded brochure is a great choice. It instantly grabs the readers attention. These brochures offer a wide opening and can be described as if two doors side-by-side are being opened at the same time. When opened or closed, the left and right sides fold inward toward each other, and they meet in the middle. By doing so, they create a seamless look when closed. This type of brochure fold makes eight total panels, where the two sides are the same size and the middle panels are slightly bigger.

For those looking for a brochure to display images that are wide, such as a landscaping company or architecture firm, these brochures are perfect. The gate fold also allows you to also display a lot of information, without the brochure feeling overwhelming.

But folding options do not stop with the three mentioned above. At Primoprint, we offer a plethora of brochure folding options, so no matter how your brochure is being used, we have a fold for you!

Below, you’ll find an image displaying each folding option that we offer, accompanied by a short description to help you understand them better.

Complete List of Brochure Folding Options:

Brochure Folding Options from Primo Print
If you have any questions regarding a brochure, feel free to contact us here. If you need help with a design, we can help as we now offer graphic designer services.
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What it Means to be a Google Trusted Store

We are dedicated to make sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store.

We are dedicated to making sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and […]

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We are dedicated to making sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and what it means for you.

What is Google Trusted Store?

Primoprint, which offers printing services, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting Primoprint website, shoppers will see a Google Trusted Store badge and can click on it for more information.

“Plain and simple, we stand behind our product. We want our customers to feel confident that their printed product and overall experience will exceed their expectations. If there is ever an issue with an order, we invite our customers to notify us so that we can make it right. If the customer is still not satisfied with the results, they have the added protection of the Google Trusted Store program.”

As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Primoprint and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like Primoprint attract new customers and differentiate from competitors by displaying their excellent service via the Google Trusted Store badge on their site.

Primoprint offers a large selection of printed items, including premium business cards, brochures, letterhead, postcards and more. They continue to add new products and features including Painted Edge Business Cards and Full Service EDDM®.

About Primoprint:  Founded 2006, this full service online printing company specializes in a variety of business cards, postcards, brochures, presentation folders, letterhead and more. Primoprint’s website incorporates hundreds of new features and thousands of new products and options.  All products are printed in the US and Canada. No Tricks, No Gimmicks, No Tags.

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