Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Why You Should Be Using Custom Presentation Folders

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools.

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. There are many benefits of using presentation folders. Printing them can help businesses reach their targeted markets, and they help […]

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Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. There are many benefits of using presentation folders.

Printing them can help businesses reach their targeted markets, and they help businesses stand out among competitors. These folders can be customized based on a business’s specific needs, and the cost is lower when compared to the cost of other branding promotional marketing methods.

Presentation folders organize materials and sell sheets that are required during business conferences, seminars, and corporate events efficiently. They also help business owners handle business tasks resourcefully.

Most business owners use presentation folders because they last longer than other items and provide benefits to their clients. Because of this, businesses can promote their products and services during a time that is best for them.

Also, business owners can design a brand logo for the folders. They can choose from various colors, fonts, shapes and sizes option during the design process. Because there are so many options, business owners can design their presentation folders that suit their particular brands.

This is a huge benefit because when customers and potential customers understand a business’s brand, they are more likely to purchase more products and services when they notice and recognize the logo in other locations.

Presentation folders are ideal for many uses. They can be used for training, catalogues, presentation notes, posters, product information, and more. When material is placed in the folders, everything is organized until the material is ready to use.

Many business owners use presentation folders for storing information about references and study purposes. When the folders are used this way, all the materials will be easy to hand out.

Overall, custom presentation folders are recommended for various business tasks. However, business owners must use the folders based on the targeted market.

The folders should be designed based on the business brand to gain the most benefits. When a folder has a company logo, customers will buy more later because they will remember the brand.

Do you need additional business printed materials? Primo Print offers a variety of printed items, including a large variety of business cards, sale sheets, envelopes, brochures, postcards and more. Upload your design or choose from one of our template or we can help you come up with a custom design with the help of of graphic designers.

Request a free sample packet that includes a variety of card stock and finishes.

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Is EDDM® the Right Marketing Campaign for Your Business?

Is EDDM the Right Marketing Campaign for Your Business? We take a look at every door direct mail and how it can benefit your business.

The U.S. Postal Service® introduced a promotional idea that has become rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart, and affordable. All […]

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The U.S. Postal Service® introduced a promotional idea that has become rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart, and affordable.

All a company has to do is send their EDDM® postcard to a specific route that they want to target. It allows businesses to reach all addresses in the targeted  ZIP code(s).

What is Every Door Direct Mail?

Although the program was originally designed to cater to the needs of small business owners, offering a consultancy, retail, or service business, it has grown to include medium to large companies as well. The program is especially effective for businesses that depend on foot traffic in a local neighborhood.

Using EDDM® postcards, businesses of all kinds have been able to bring a steady stream of customers to their local store or office. Attracting new customers with special introductory offers or reminding old customers of discount specials is easy with EDDM®. Regular use of this program can create a significant rise in one’s customer base.

SEE ALSO: We Now Offer Full Service EDDM®

To learn more about our new service, please take a look at our Full Service EDDM® video tutorial.

Market Testing with EDDM®

Medium to large businesses have been using this program to test local marketing ideas to gauge customer response to promotions. If an idea proves successful, they can then roll it out to the rest of their businesses, which might be regional or nationwide in scope.

Franchisors have also used EDDM® to test out turnkey pricing, menus, and other customizable templates. When franchisees invest in a new business anywhere in the country, many retail factors have already been tested out.

EDDM® is a great marketing tool and is applicable for numerous scenarios. For example, a local business could utilize EDDM® to showcase its discounts for Black Friday to a targeted area. If a new company is look to spread the word about its presence, it can utilize EDDM® as an announcement and offer an enticing coupon. When creating your content, make sure to include strong calls to action as well as easy-to-read contact information.

Types of Businesses Successfully Using EDDM®

EDDM® is particularly helpful in promoting the services of the following types of small local businesses:

  • Restaurant businesses: franchises, ice cream stores, and pizzerias.
  • Home improvement businesses: home cleaning, carpet cleaning, landscaping and window washing.
  • Health-related businesses: dentists, chiropractors, and alternative health practitioners, as well as health centers, hospitals, and pharmacies.
  • Service-related businesses: dry cleaners, florists, accountants, and seasonal tax professionals.
  • Automotive businesses: auto repair shops, oil changing centers, car washes and tire shops.
  • Health and beauty businesses: massage studios, hair salons, spas, and gyms.
  • Non-profits: churches, civic organizations, and volunteer groups.

EDDM Postcards Printed by Primo Print

 

SEE ALSO: Create an Original and Effective EDDM® Postcard

Naturally, this is not an exhaustive list, but it provides a broad idea of businesses that have benefited from using EDDM® postcards.

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How to Create an Original and Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s) with Every Door Direct Mail®.

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with Every Door Direct Mail® postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating EDDM® postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

If your company has a difficult time creating an EDDM® postcard, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primo Print, we offer graphic design services to ensure your EDDM® postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

Creating an EDDM® postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. View our helpful video tutorial that walks you through our new EDDM® service.

 

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Increase Customer Relations by Sending Greeting Cards

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays.

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this. However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less […]

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Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primo Print, an online printing company specializing in printing a variety of business materials.

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