Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

How to Create an Original and Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s).

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with these oversized postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating your postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

How to Get the Most out of EDDM® Marketing

If your company has a difficult time creating them, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primoprint, we offer graphic design services to ensure your postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

At Primoprint, we offer easy to use templates for all our print products.

Creating a postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. View our helpful video tutorial that walks you through our new process.

 

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Increase Customer Relations by Sending Greeting Cards

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays.

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this. However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less […]

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Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, premium postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primoprint, an online printing company specializing in printing a variety of business materials.
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What Are the Benefits of Adding EDDM® to Your Marketing Plan

Business letterhead is a central part of your sales and marketing communications strategy.

The USPS® has a method for you to reach local prospects for your business called EDDM®, also known as Every Door Direct Mail®. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your […]

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The USPS® has a method for you to reach local prospects for your business called EDDM®, also known as Every Door Direct Mail®. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your profits, and EDDM® postcards can help.

Why Use EDDM®?

You are able to save time and money by easily selecting mailing routes or zip code(s). This can all be done with the mapping tool.

Do you want to reach your entire city, a radius from your business, or just one zip code? Print your every door direct mail postcards, choose the size of a route and send up to 5,000 EDDM® postcards per day per zip code. It’s easier and costs about as much as an email marketing campaign. With email marketing you spend time:

  • Creating a mailing list
  • Getting your audience’s permission to contact them
  • Writing or hiring a writer to create content for the list

Consider your hourly rate for these actions; how much does your email marketing campaign cost per person on your list? By engaging Primoprint for your EDDM® campaign, the costs are between 21 cents and 75 cents per person.

Now Offering Full Service EDDM®

Reach customers as little as 26 cents per home including postage! To learn more, please view our Full Service EDDM® video tutorial.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Reach Local Businesses and Consumers

Is your internet marketing campaign reaching your target market? While search engine and social media marketing methods embrace localization, the EDDM® postcard service already reaches the potential clients surrounding your business. With internet marketing, your contact list includes people from every location.

With Every Door Direct Mail®, you know they are close to you because you chose the route. Since these oversized postcards can reach every door on the route chosen by ZIP code(s), you can reach businesses as well as consumers, making sure your message is in their hands. You can exclude businesses too and only reach households on the route. You build your brand and expand your reach with this service.

SEE ALSO: Small Business EDDM® Marketing Checklist

Get a Higher Return On Investment

Every Door Direct Mail® gets a higher return on investment than other marketing methods. Why? Well, here are three reasons:

  • People move and are no longer your target audience. With EDDM®, you reach the new person at the location.
  • People like to buy from someone that shares a common ground. Using EDDM® to target the neighborhoods around you business gives that common ground.
  • People trust those they can see or check on in-person. EDDM® reaches the people that physically can come to your office or retail location.

For additional information, read our previous blog How Every Door Direct Mail® Can Help Your Business. Print your premium oversized postcards with Primoprint, an online printing company. We work with small business to create and print their mail pieces. The EDDM® postcards can include menus, coupons, special event announcements, store maps and more. You create a message that gets customers to your door or directs them to your website.
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Make an Impact with The Current 2017 Trends of the Business Card

At Primo Print, we offer a large selection of premium business cards. This is an example of our slim business card. Stand out among competitors!

As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression. Here are three business card trends to help keep you ahead […]

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As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression.

Here are three business card trends to help keep you ahead of the competition.

What’s are the 2017 Business Card Trends?

  • Simple Design
  • Include Business Brand Elements
  • Large Typography
  • Include Symbols
  • Interactive Business Cards
  • Large Photos
  • Rounded Corners
  • Slim Cut
  • Foil Stamped

Look at an old business card it displays a name, title, fax number, toll free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new company business card has updated information such as website and email addresses. Make sure you look to see what personal information it contains too.

Social media continues to grow and is important in today’s business world. Keeping up to date with your customers is important, and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new business card. The trend in today’s business cards is to create an impression that extends beyond the company to the individual.

It allows customers to contact you using current methods of communication; otherwise you are limiting your networking capabilities.

What Does Your Business Card Look Like?

A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and business card printing capabilities, a business card has more than just logos. Typography, imagery, colors and orientation are all necessary tools to make your business card stand out from other cards. Learn more about the look of a business card by reading 10 Crucial Parts to a Business Card Design. Hint: What your card should include. At Primo Print, we offer a variety of business cards to choose from including silk business cards, foil business cards, matte business cards and linen business cards.Vertical cards are eye-catching and popular. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit in a wallet are important. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. At Primoprint, we offer custom graphic design services to help enhance your business card.

Unique Printed Business Cards

Business Card with Silver Stamped Foil

If you are pushing your creative limits and do not want a traditional business card, there are a selection of unique cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.
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