Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

The Advantages of Printing Postcards for Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is […]

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At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is not available, the postcards can be customizable by filling out our custom order form.

An eye catching, graphic display combined with a message is an effective way to generate leads for any business.

Postcards are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores.

Postcards are a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. Postcards are sometimes described as an oversized business cards and are another way to help brand a business. The ability to reach a targeted market is simplified by using postcards. Fewer advertising dollars are spent on people that are not interested in your product than if, for instance, you placed a newspaper ad. In addition, they make following up with existing customers easier and less time consuming.

Build awareness by sending out EDDM® postcards. Include coupon codes, discounts and announcements to get potential customers excited about your business.

Postcards are nearly always read by the recipient since the message is in perfect view. In a recent study, 79% of professionals acknowledge that direct mail with postcards can be an effective or very effective marketing tool. Recipients don’t have to spend time opening it as with a letter. Postcards in vibrant colors or with attractive designs stand out, making it more likely to be read.

There are also additional costs involved in folding and inserting letters into an envelope. Postcards don’t take up a lot of space and can be saved for later reference in a purse or hung on the refrigerator. Postcard mailing provides the best opportunity for having your message read.

Also, postcards are the most cost effective means of testing an advertising campaign. If a business has a new product that they would like to test market, a postcard mailing will gauge the customers’ response without informing the competition. Postcards are a great way to test a specific product price range. A few postcards can be mailed to determine the response rate at a given price. They can be used to test ad campaigns and several ad campaigns can be mailed and tracked by printing a tracking code on them. Having the customer provide the tracking code when they respond to the offer will help determine which ad campaign generates the most interest.

In addition to printing postcards, Primoprint also offers Every Door Direct Mail postcards, a new USPS program that gives small businesses an inexpensive way to reach local customers. Learn more by reading How Every Door Direct Mail Can Help Your Business.

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The Best Tips on Proper Business Card Etiquette

Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium […]

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Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium business cards because it doesn’t matter how well you are dressed or how many conferences you attend if you can’t do this properly.

Learn about Etiquette

Don’t Run Out

Always take a few more cards than you think you’ll need. It’s always hard to estimate exactly how many people you’ll meet, and it’s always embarrassing to meet someone important after you’ve already handed out your meager stack of cards.

If you are going to a networking event, don’t be afraid to take a small stack of business cards (three or four is simply not enough). There is nothing worse than having to tell someone you ran out before you got to them or having to jot down your email address on a random piece of paper. These types of handwritten notes are always the first to be thrown away or lost.Always have business cards with you at all times. You never know when you may need one.

Keep your Business Card Updated

An out-of-date business card is obsolete. There is no reason to give out your card if you have to say, “Oh, my phone number and address have changed.” Make sure all information, especially contact information, is 100% current.

Also, keep the design of your business card updated and relevant. If your business card hasn’t been changed in ten years, it may be time to consider freshening it up a bit. If you need assistance, our graphic designers will help you with the entire process.

Keep Your Business Cards in a Card Case 

Never hand someone a business card that is wrinkled, torn or has a little drop of ketchup from your lunch. Storing your cards in a special case keeps them in mint condition. If it looks like you don’t care much about the card, why should anyone else?

Reciprocate Interest

When someone asks for your business card, ask for theirs in return. If you reciprocate interest in another’s business, it can do a great deal for your reputation. Even if you aren’t totally sure you need the other person’s card, ask for it anyway. 

Make a Comment

When someone gives you their business card, make a comment on it. Do a brief scan of the card and pick one point that is worth mentioning. Tell them how much you like their logo. Compliment their great tag line. Do your best to make a sincere comment that shows you are truly interested in them. This is a simple courtesy and can encourage others to reciprocate the interest in you.

Follow Up

If you took a business card from someone, it’s best to follow-up with them. You don’t have to schedule a dinner date with everyone you met, but you should make some type of connection. After a networking conference or even a small business interaction, send an email, write a card or make a phone call to see if this is a relationship worth pursuing. Business connections are only as useful as the effort you put into them, and following up is the best way to get the most value out of your new cards.

Contact Primoprint, a leader in silk business cards, or by completing the online contact form.

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How Every Door Direct Mail® Can Help Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail. How Every Door Direct Mail® Can Help Your Business […]

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Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail.

How Every Door Direct Mail® Can Help Your Business

All of the methods have their own pros and cons; they are all different when it comes down to how much money is spent and the effort required for each marketing campaign. 

One option which has seen a recent uptick is usage is direct mail, specifically Every Door Direct Mail®, a service offered by the U.S. Postal Service®.

EDDM®’s popularity lies in its simple use and ability to reach far: no specific addresses are needed to be collected by the business for the postcard to be sent out. A local business simply selects a zip code, address area, or mail route, and provides the necessary postcards to the post office.  

Then, the USPS® will deliver every piece of mail supplied to the specified route. Business mailings must include at least 200 mail pieces and can’t exceed 5,000 per day.

One of best aspects of Every Door Direct Mail® is the flexibility, as advertisements mailed can include a variety of messages. However, they must meet the size requirements. Some great examples of how businesses are using EDDM® include coupons, menus, grand opening announcements, general announcements, giveaways, contests and many more. 

SEE ALSO: The Ultimate Small Business EDDM® Marketing Checklist

It’s cost effective, with prices starting as low as 16 cents per piece of mail, depending on the size and route chosen. 

New: Full Service EDDM®

At Primoprint, we are excited to offer Full Service EDDM® along with our Print Only service. By selecting full service, you can send high quality postcards from your computer to your customer’s mailbox for as little as 25 cents per home including postage!

Full Service EDDM® Tutorial

Learn more about this easy-to-use and cost-effective service by watching our tutorial video.

We also offer custom graphic design services to ensure that your oversized postcard grabs the attention of potential customers.

We offer custom postcards that fit the Postal Service’s specification for Every Door Direct Mail®. Once the customer provides the desired size and design, the postcards are created and delivered to the small business. 

Once the company has received the postcards, the next step is to drop them off at their local post office with the specified routes. Business owners can then sit back and watch as their postcard travels to exactly where they have assigned them too. Next – enjoy an increase of traffic to your business! 

As the internet becomes more and more widespread, many customers still choose to discover local businesses online. However, every home in the US has a mailbox, and paper mail is the easiest way to reach new customers. Research found that coupons received in the mail have a 35% redemption rate.

EDDM® expedites and simplifies this process, and is a fantastic tool for small and local businesses to reach potential customers. Contact us and learn more about how this service can help your business. 

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