Custom stickers are an awesome way to get people talking about your brand, even if no one’s ever heard of it.

Viral Marketing Is Easier With Stickers

People think viral marketing is all about Facebook ads and silly YouTube commercials.

But stickers are an awesome way to get people talking about your brand, even if no one’s ever heard of it.

Sticker Marketing + Reddit = One Awesome Website

Did you know that Reddit built their business with an aggressive sticker marketing campaign?

Reddit founders Alexis Ohanian and Steve Huffman used their $500 marketing budget to print stickers. One branded sticker turned their fledgling website into a traffic powerhouse that averages over 1.5 million visitors per month.

Though companies might not compete against heavy hitters like Facebook, businesses can benefit from innovative sticker marketing techniques.

Reddit founders Alexis Ohanian and Steve Huffman used their $500 marketing budget to print stickers. One branded sticker turned their fledgling website into a traffic powerhouse that averages over 1.5 million visitors per month.

Test a Large Marketing Campaign for Less Money

Companies with large advertising budgets start with small test runs. They test the waters with a small budget before overspending on marketing that may not attract ideal clients.

Because stickers are smaller in size than other printed marketing materials, the cost to produce them is often lower.

Sticker marketing is an inexpensive way to test elements of an advertising campaign, such as short taglines and logos. The compact sticker size helps you clarify what you’re trying to communicate.

Once you’re sure of your message, invest in small batches of postcards for more testing. Then you’re ready to invest in a large multi-channel marketing campaign.

Stickers are smaller in size than other printed marketing materials, the cost to produce them is often lower.

Easy to Involve Customers In Your Brand

Stickers are easy to share in person and on social media. They give customers an opportunity to interact with your brand in a less formal way than a business card.

People put stickers everywhere: on their coolers, cars, laptops, notebooks, and more. This everyday use means potential clients see your branding on a regular basis, even subconsciously.

Your next best client may see your company’s sticker on the same laptop in a coffee shop they visit daily. After months of consistent brand exposure, they might do some research and get in touch.

Well-designed stickers create an emotional connection with your brand that business cards don’t always do.

Stickers are easy to share in person and on social media. They give customers an opportunity to interact with your brand in a less formal way than a business card.

Stickers and {Craft Beer} Go Great Together!

Working with brands both large and small gives Primoprint the edge in identifying trends.

One interesting pattern we’ve noticed is high sticker usage by local breweries. Thirsty customers proudly display stickers to show off their favorite watering hole.

Breweries aren’t the only businesses jumping on the sticker marketing bandwagon. Other industries use stickers for their marketing needs:

  • Online businesses that ship physical products plaster plain brown boxes with stickers
  • Local retailers hand them out with customer receipts
  • Real estate agents can pass out stickable business cards at networking events
  • Every business or nonprofit can sell or give away stickers to get people talking

Wrapping It Up

Stop trying to shout at a million potential customers on the internet. With a little bit of networking and good design, printed stickers strengthen your marketing without breaking your budget.

Have you had success with sticker marketing? We’d love to hear what worked for you in the comments!

If you’re looking for help with your sticker marketing, Primoprint is here. Contact our design department today and turn your next sticker project into a marketing masterpiece!

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Also published on Medium.

Jen Johnson

Jen is the Brand Manager at Primoprint. She's responsible for our brand development and strategy as well executing marketing campaigns. She's an avid fan of the Carolina Panthers, craft beer, yoga, and good design.