100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

How to Market and Gain New Customers with Custom Flyers

Affordability, versatility, and design possibilities are common reasons why businesses need flyers. Whether you want the color of black and white designs, you want to create ads that stand out from the rest. Custom flyer printing is the best way to grab people’s attention, even for a few seconds.

Read below to learn more about the benefits of flyer printing, and we have included helpful tips on how to design an effective flyer.

Flyer Printing Services

Long before the Internet, businesses used flyers to promote important causes and events. They are important because they are cost-effective and simple to create. Not all businesses can afford a large advertising budget and create multiple marketing campaigns.

They are easy to produce, hand out, hang up in stores, parks, and on bulletin boards at your local coffee shop. By designing them with bold and eye-catching colors, there will be no problem finding viewers. For information about colors, visit our previous blog – Colors Speaks Louder Than Words.

Flyer printing continues to be a cost-effective marketing tool.

Features of Good Flyers

To enhance your flyer, include a bold title and headline that stands out more than the additional content. The headline is important and consists of the first words that introduce the overall message. After the header, write the body of the message, using clear, concise sentences, short paragraphs and to the point. Customers can get distracted easily if the flyer offers too many details. Include a “call to action” in the flyer that explains to the customer what action he or she needs to take.

The design part is usually the easiest part of the process. Whether you’ve already got a design, have a general idea, or need some help with a custom design, we can help!  There are no limits to creativity when it comes to marketing. First, know your audience and know what they would want to see as consumers.

Incorporating them into your marketing campaign is easy and cost-effective. You can use them for various reasons to promote store openings, business seminars, speaking events and more. Contact us today if you have general printing questions about printed flyers. We offer a variety of printing options; request a free sample packet to view some of our printed products.

Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.