Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Print Stickers to Market Your Business and Brand

Stickers are great for placing on a product displaying useful information.

Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are few sticker printing options to utilize for your marketing purposes. […]

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Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are few sticker printing options to utilize for your marketing purposes.

Benefits of Printing Custom Stickers

Improve Brand Exposure

One of the most common uses in advertising is brand exposure through your marketing efforts. A clean, bright, well designed and memorable sticker can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name.

Use printed stickers to display business information. Stickers can help with brand awareness.

Increase Sales

If you’re planning on having a sale or special promotion, create and print stickers that draw attention to the products that are on sale. It’s also a good idea to place and pass out to advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.

Convey Information

They are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be be beneficial to place another sticker with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.

Generate Excitement at Events

Businesses usually don’t hand out stickers directly from their store. While it’s fine to hand them out on a regular basis, the best place to pass them out is during special events. People love receiving free items. When people attend events, especially one’s centered around businesses, they’re more than happy to get free goodies such as stickers. They help generate excitement about your business and can generate discussions about your products and services. When handing out the stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.

Premium Stickers

Having high-quality and appealing stickers makes them more effective. At Primo Print, we offer a large selection to help with your marketing needs including a variety of car bumper sticker options. Printing them will create a professional look and feel that both you and your customers will enjoy.
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Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively. Promote […]

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of poster sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

One great benefit is that  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.

Advantages of Postcards Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard say they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.
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The Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes. Custom […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes.

Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products. Below, we focus on a few reasons why they are a very reliable and effective strategy for promotion and marketing purposes.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing them to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise such as networking and special events. The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, bookmarks take up almost no space and fits comfortably in a pocket. They are similar to a business card as they can be easily handed out to people in passing, making for a very fast and effective means of promotion.

SEE ALSO: How to Make the Most out of Your Print and Marketing Budget

Affordable

Everyone knows how cheap they can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received it will continuously be reminded of the product or event you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

SEE ALSO: Bookmarks: Think Outside the Book

Customizable and Unique

In order for a product to standout amongst its competition, there must be a unique element to help separate it from the crowd. Not only are they a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers. They will walk you through the entire design and order process. We offer a large selection of sizes and printing options that will benefit you and your business.

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9 Tips for Your Next Networking Event

Attending a networking event? We've listed some tips to help you get ready.

The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next? Well, you probably know by now that there is more […]

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The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next?

Well, you probably know by now that there is more to networking than just showing up, distributing business cards and enjoying the activities on hand. The best way to network is to sell “you as a brand.” Go to the event and allow yourself to interact with people; discuss who you are and what you do by focusing on your experience.

The most important thing to remember, however, is that it takes a little preparation and practice.

9 Tips That Can Help Make the Event a Success.

Set a goal

Before going, ask yourself the specific reason for attending this event. Set a solid, realistic and achievable goal. For instance, say that by the end of the night, your goal was to interact and meet three new individuals. Setting up goals can be beneficial and gives you a purpose for attending.

Dressing the Part

As much as people like ignoring the facts, the reality is that the first impression you make is always important. Do some research and check with the organizer or look online for the dress code. Make sure you pick a professional outfit to look professional. Wear something comfortable and fits you well as this will help you exude the needed confidence.

Take Your Business Cards with You

If you want to ensure that people remember and contact you when they need the service you are providing, hand them your business cards. Always bring a few more cards than you think you’ll need. Make sure they are properly protected in a case to make sure they are not damaged in any way. Think about printing on a thicker card stock to add additional protection such as 16PT, 22PT gloss laminated card, painted edge business card or 32PT thick business card. You can view all our business card printing options we offer.

SEE ALSO: 4 Tips fro an Amazing Business Card

Be Effective in Your Introduction

A firm handshake, a smile and an introduction are the things that should define your presence. Take note of the person’s name, and use it in conversation. This will help you look more sincere and professional. For trick to help remember names, see “The Five Best Tricks to Remember Names.”

The Principle of Two Ears and One Mouth

They say that we have two ears so we can listen more than we speak. Apply this in your dialogue. Ask the other person a question as opposed to talking about yourself. People get more attentive when information is being demanded from them.

Sincerity and Interest Win

Most people approach the issue of networking from a gaining something perspective. The best way to look sincere is to list a few questions about the person’s background and ask them.

Be Concise

When you get your turn to say what is important to you, state it in two or three sentences. People lose interest very quickly when you keep telling endless tales. Stay focused and to the points.

Take Notes

This is the easiest way to remember important details. It also shows that you take yourself seriously. Not only will it help you remember everything that occurred during the event, but it will be useful when following up.

After the Networking Event,  Follow Up

Look through the business cards you received and make sure you follow up with individuals who you would like to stay in touch with. Set up a time to meet for coffee or a quick lunch to discuss more.

Custom Design

If you are looking for a custom design, our in-house graphic designers will be happy to help.  View some of our custom designers here.

With the following tips, attending a networking event should be a success.

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