Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Small Business EDDM® Marketing Checklist

Primo Print now offers full service EDDM.

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective techniques available to small businesses. Research has shown that 40% of customers will try a new business after receiving a direct mail offer, with a typical direct mail […]

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Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective techniques available to small businesses.
Research has shown that 40% of customers will try a new business after receiving a direct mail offer, with a typical direct mail campaign generating a 13 to 1 return on investment. The U.S. Postal Service® offers a highly affordable direct mail program for local businesses called EDDM®, or Every Door Direct Mail®.  You simply use our free online mapping tool to choose the delivery date, zip codes, or specific letter carrier routes within those zip codes that best match your targeted marketing area.

Best of all, you’ll save the cost and hassles of a mailing list, shipping and postage permits, paying less than 16 cents per postcard delivered in addition to the cost of postcard printing.

To help you plan and keep your direct mail marketing campaigns on track and as cost-effective as possible, we offer the following checklist that will help you realize the maximum return on your marketing investment.

SEE ALSO: Grow Your Business by Using Every Door Direct Mail® Postcards

Identify Your Best Audience

The more targeted your message is to a particular audience, the better response and return you’ll receive. Identify the type of audience you wish to reach – whether that’s an existing customer or a new prospect – and customize your message and offer that will best “speak” to that recipient. It’s available in a variety of postcard sizes and printing options to meet you and your business’s needs.

Select Your Target Area

Instead of shopping for the right mailing list, the Every Door Direct Mail® program means you simply select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. All you need to do is match your “prospect zone” to the existing zip codes and carrier routes in a targeted ZIP code(s).

Watch the video as it walks you through the process of selecting a route. (Select 1, 2 or 3 mile radius).

Customize Your Postcard Design

A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your postcard mailer:

  • Write a straight-to-the-point headline that grabs your audience’s attention.
  • Remember that pictures truly are worth a thousand words.
  • Take advantage of color and layout to attract attention and reinforce your brand’s familiarity.
  • Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.
  • Don’t forget to include all of the basics that prospects will want to know – complete business address, phone number and hours of operation, website and email addresses, and your social media contact buttons.
  • Crisp printing will present you as a professional committed to high quality.

Need help with a custom design? Contact one of our in-house graphic designs by completing our online form. They will be happy to assist you with a custom design.

SEE ALSO: How to Create an Original and Effective EDDM® Postcard

Write “Selling” Content

Avoid the fluff and focus on content that helps recipients solve a problem, get a question answered, or improve their life. Prospects aren’t as interested in reading a laundry list of your company’s features as they are in learning how they could benefit from those features. Don’t forget to include authority-building testimonials and professional certifications if you have them.

Compelling Offer with a Clear-Cut Call to Action

Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next, and offer a compelling and rewarding reason to do so. This can be done by including a discount on products or services or coupon codes.

Consider the Timing of Your Mailer

You want to make sure that your postcard mailing is reaching your audience when they’re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate.

Measure and Track Your Results

Keep track of the number of responses as well as the number and amount of sales for each of your mailings. If you mail out on a regular basis, test different headlines and offers. Compare the results with previous mailings, and repeat the most profitable campaigns.

The above information will be helpful whether you are looking to sell more items to current customers or if you’re prospecting for new leads. If you have any questions about EDDM®, feel free to contact one of our customer support representatives.

New to Full Service EDDM®? Take a look at our tutorial video.
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Save Money, Save Time and Get Noticed with EDDM®

You can now send premium quality postcards from your computer to customers’ mailboxes.

The USPS® provides a service that helps your business of any size (small, medium, large) to reach local prospects; it’s called Every Door Direct Mail® (also referred to as EDDM®). At Primo Print, we now offer Full Service EDDM®. Send premium quality postcards from your computer to customers as little as 26¢ per home including postage. […]

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The USPS® provides a service that helps your business of any size (small, medium, large) to reach local prospects; it’s called Every Door Direct Mail® (also referred to as EDDM®). At Primo Print, we now offer Full Service EDDM®. Send premium quality postcards from your computer to customers as little as 26¢ per home including postage.

Full Service EDDM®:

  • Low-Cost Direct Mail Solution
  • Target Specific Zip Code(s) and Neighborhoods
  • Discount Flat-Rate Postage as low as 16¢ per piece
  • Great Solution for Saturation Mailing

There are no shipping charges, saving a business anywhere from $20 – $90 or more per order. Additionally, there is no tax, which can save $20 or more per order. The postage for Full Service EDDM® is only 16¢ compared to 17.6¢, a savings of upwards to $80 per order.  Find out more about this service!

SEE ALSO: The Ultimate Guide to Effective Every Door® Direct Mail® Campaign.

Not familiar with Full Service EDDM®? Take a moment and watch our short tutorial video.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

With Full Service EDDM®, you can easily select your mailing route(s) (1, 2 or 3 mile radius) with our mapping tool and grow your business to reach all addresses in the targeted ZIP code(s)!  The video below demonstrates how easy it is to select your route and send premium postcards from your computer to your customer’s mailbox for as little as 25 cents per home…including postage! Watch out mapping tool tutorial.

Full Service EDDM® includes:

  • On-site map tool and route selection.
  • USPS® processing and paperwork.
  • Postcard bundling.
  • Facing slip preparation and insertion.
  • Packaging and delivery to the Post Office.

Questions about EDDM®? Feel free to contact us, and we’ll be happy to help you.
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Unique Benefits of Using Promo Flags

Learn the benefits of using feather flags or teardrop flags for your business or event. Grab the attention of passer-byes easily and effectively.

Printing custom flags is one of the most efficient methods of advertising. They can be put up just about anywhere for either indoor our outdoor use. They are easily portable and can be used for promoting a business’s grand opening, a new product or service, special event or a sporting event. They are a versatile […]

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Printing custom flags is one of the most efficient methods of advertising. They can be put up just about anywhere for either indoor our outdoor use. They are easily portable and can be used for promoting a business’s grand opening, a new product or service, special event or a sporting event.

They are a versatile mode of self-advertisement. Printing advertising flags is a great way to get people’s attention and gain potential customers. They work well because they can include your company’s logo and information, which can help potential customers understand what your business is all about. At Primo Print, you have the option to select from two types of indoor and outdoor flags.

SEE ALSO: Custom Printed Flags Now Available

They offer plenty of benefits, and they are a preferred mode of marketing for the following reasons:

Color makes an attractive presentation that captures attention. You want to be able to get the most attention that will get your brand’s name on people’s minds. A colorful, customized flag is a sure way to get them talking.

They are less restricting in the sense that you can place them anywhere. The flag does not require a permanent fixture to hold it in place. With our flags, you have the option to purchase additional hardware such as a ground stake for outdoor use or a pole and cross base for indoor use. Once displaying, you’re all done!

Flags are a cost-effective marketing tool starting at just $38.  Once you have your custom flags printed, there is no need to purchase a new one for some time. They are printed on one side on a durable 3oz polyester fabric.

Our teardrop flags and feather flags are available in different sizes to meet your advertising needs.  Your brand gets maximum exposure from having the logo and vision statement outlined boldly for all to see. A custom flag gives your business enough visibility to arouse the curiosity of potential customers.

If you have any question about printing custom flags, please contact us by completing our online form. Our graphic designers will be happy to create a custom design for your business or event. Complete our graphic design form to get started.
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How Grow Your Business by Using Every Door Direct Mail®

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

At Primo Print, we are excited to announce full service EDDM®, reaching customers is now easier than ever. With full service EDDM®, you’ll be able to target potential customers from the convince of your computer. Below, we have included tips on how to grow your business while using this powerful and effective marketing tool. Reach […]

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At Primo Print, we are excited to announce full service EDDM®, reaching customers is now easier than ever. With full service EDDM®, you’ll be able to target potential customers from the convince of your computer. Below, we have included tips on how to grow your business while using this powerful and effective marketing tool.

Reach New Customers

EDDM® is an effective marketing tool that allows any size business (large or small) reach new and potential customers. With our premium-quality, oversized postcards will help you and your business make an impression on possible customers and saturate the local market. Just select a mailing route or zip code you would like to target. You can do all this at the comfort of your computer. It’s easy to put your business in front of the people who matter most. Get started with EDDM® today!

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Businesses that often use every door direct mail include:

  • Realtor
  • Real Estate Agent
  • Pizza Delivery
  • Restaurants
  • Dry Cleaners
  • Hair Salons
  • Boutiques
  • Dentists and more!

Increase Revenue and Sales

This is a common goal for any business owner. By using Every Door Direct Mail®, it’s easy to reach out to your existing customers and reach new customer with promotions, deals and information that will generate ROI.

SEE ALSOMarketing Tips for Your EDDM® Postcard Campaign

Business Grand Opening or Re-Location

When conducting a Grand Opening, the common goal is to generate as much for traffic and awareness as possible. The more people that know about your business, the more traffic and potential revenue. Additionally, It’s great for business that are relocating. Keep your existing customers in the loop.

Announce New Services and Products

A great way to ensure that your customers stay with your business can be done by continuously introducing new services and products that they are interested it. Allow yourself to reach out to your customers and find out what products or services they may be interested in. It’s a great way to generate buzz and an effort to differentiate your business from competitors.

SEE ALSOIs Every Door Direct Mail® the Right Marketing Campaign for Your Business?

Promote Special Events or Promotions

Are you searching for a way to promote a fundraiser or a special event? EDDM® postcards enables you to reach local cliental and a simple way to promote an event or special offer. Keep the message short and to the point. This can also help build your brand and allow your business to be a household name in the community.

The above suggestions are helpful when you are wanting your business to connect with your local customers. Not only can Every Door Direct Mail® increase sales, they can help improve lead generation, sales and ultimately the success of your business.

Questions or concerns about EDDM®? Please contact one of our customer service representative; they will be happy to assist you.

Are you looking to create a custom design for your EDDM® postcard? We’ve got you covered. Click here to complete our graphic design form, and one of our in-house designers will be in touch with you soon.
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