Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Mark Your Calendars: Top 2017 Conferences

Top Conference Recommendations

Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries. Conferences are a great place to learn and develop your craft […]

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Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries.

Conferences are a great place to learn and develop your craft as well as network. It’s important to come prepared and be on your A-game.  If you need an extra boost in preparing for an upcoming conference, check out our blog on conference preparation.

Spring Conferences

HOW Design Live

Date and Location: May 2-6, 2017 at the Hyatt Regency in Chicago, Illinois.

Website: HowDesignLive.com

HOW Design Live 2017 offers creative inspiration to refuel your passion for your work combined with the practical knowledge you need to achieve and advance in your career. And at the largest gathering of creative professionals and designers, you will also have ample opportunity to network with the best and brightest speakers, industry-leading companies and your peers.

Incite Group Marketing Summit: West

Date and Location: May 23-24, 2017 at Hotel Nikko in San Francisco, California.

Website: Incite-Group.com/events/west/

Key Take-Aways

  • Learn from Chief Marketing Officers and marketing leaders from over 60 innovative brands map out the future of marketing. Companies include popular brands such as Johnson & Johnson, The North Face, Penguin Random House, Facebook, Twitter, Uber, Google, Gap, Shutterfly, Charles Schwab, and HP.
  • Personalization: Understand your customer better to market with more precision and engage more deeply.
  • Content and Storytelling: Less content, more relevant content, and more promotion. Take the next step in the maturation of content marketing.
  • Marketing Attribution: Learn to trust your marketing metrics again-reliable measurement and better insights to fail fast and learn faster.

Summer Conferences

2017 Brand New Conference

Date and Location: Sept 14-15, 2017 at Harris Theater at Millennium Park in Chicago, Illinois.

Website: underconsideration.com/BrandNewConference/register/conference-2017

The Brand New Conference focuses on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies to in-house groups, to small firms.

Brand Manage Camp

Date and Location: Sept. 26-27, 2017 at the Mirage Hotel-Casino in Las Vegas, Nevada.

Website: BrandManageCamp.com

Get the tools, insights, and inspiration you need to take your brand to the next level! This conference is perfect for those in the following industries: Advertising, Media, Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more.

Fall/Winter Conferences

Marketing Prof’s B2B Marketing Forum

Date and Location: October 3-6, 2017 at the Westin Boston Waterfront in Boston, Massachusetts. 

Website: http://mpb2b.marketingprofs.com/

The Marketing Prof’s B2B Marketing Form brings together leaders, innovators, and hardworking people to gather and learn about the latest in successful B2B marketing. Past keynote speakers include Ann Handley, John Maeda, and Andrew Davis. This forum gives the opportunity for creative networking.

American Institute of Graphic Arts Design Conference (AIGA Design Conference)

Date and Location:  October 12-14, 2017 in Minneapolis, Minnesota.

Website: http://designconference.aiga.org/#!/

The American Institute of Graphic Arts, the oldest and largest professional membership organization for design, is hosting this conference. This conference is a major event for all design professionals; featuring more than 100 speakers and thousands of attendees, the conference gives attendees endless opportunities for networking and inspiration.

PubCon

Date and Location: November 6-9, 2017 in Las Vegas, Nevada at the Las Vegas Convention Center.

Website: https://www.pubcon.com/

PubCon 2017 has been named by Forbes as a must-attend conference and an Inc. top conference for growing your business. A social media and SEO conference, PubCon also covers a vast range of marketing topics such as content, email, SEM, and more. The conference features the industry’s leading businesses and startups, with speakers, sponsors, and keynotes involved in social media, digital marketing, online advertising and search engines. This week-long conference will give attendees a glimpse into the future of technology, presented by a diverse group of the world’s key innovators.

Internet Summit 2017: Digital Marketing Conference

Date and Location: November 15-16, 2017 at the Raleigh Convention Center in Raleigh, North Carolina.

Website: InternetSummit.com

The Internet Summit 2017: Digital Marketing Conference focuses on Digital Strategies, Content Marketing, Startups, Design/UX, Analytics, Search, Emerging Technologies, Social Media, Email Marketing, Innovation.

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Why Table Tent Marketing is so Effective

Marketing with Table Tents

I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do! With the use of custom table tents, your audience is at […]

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I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do! With the use of custom table tents, your audience is at your fingertips. They are sitting there, willing and waiting, for you to give them something to look at. That is why tabletop marketing is so effective.

And do you want to know the glorious part? This marketing tool works far beyond as table tents for restaurants and bars!

Other great uses for table tents are listing company services, showing pricing, highlighting new products, advertising your social handles, displaying credentials, providing directions, and showing upcoming events. The possibilities are really endless. If you have an audience standing around, and some sort of table or counter available, table tents are the way to go.

Here are some examples of how we have used table tents in the past:

Examples of Table Tent Marketing

And don’t be afraid to think outside the box. One client we design for realized that table tents are the perfect size and shape to go around the scarves they sell. So now this paper marketing tool has become part of their product packaging. The same concept would work great for t-shirts or other products that can roll up and fit inside. And they sit nicely on store shelves since they have the flat bottom.

Use Table Tents for Unique Packaging

Templates and Stock Options

When you are ready to put together your artwork, be sure you download one of the table tent templates from our website. 4 x 6 and 5 x 5.5 sizes are available for UV Coated table tents and the 5 x 5.5 size is also available with a Matte finish. This will show you where the fold lines are, making sure your artwork is displayed properly.

Do you have a great idea for how to use your table tent? We’d love to see what you’ve got! Tag us (@Printprint) on Instagram or hashtag your photos with #primoprint.

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How to Market Your Business with Custom Letterhead

Create a lasting first impressions with clients and enhance the image of your business by printing custom letterhead on high quality premium paper stock.

Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is the letterhead. Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from […]

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Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is the letterhead.

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened.

Besides making a polished and memorable first impression, a customized letterhead conveys a particular message to all who see it. It says that your company is solid and assured. It conveys a sense of professionalism and commitment to excellence that gives customers the peace of mind that comes from doing business with a company they feel they can trust.

It also gives you the opportunity to express the culture and personality of your organization by creating a custom design. Add the company’s tagline that perfectly captures the essence of the services you offer. It would be a mistake to underestimate the significance of being able to say so much with so little, especially for small businesses whose marketing budgets are often very tight. View some letterhead designs that may inspire you.

Using branded and customized letterhead and stationery provides many benefits for you as a business owner. Even one-person companies can appear to be much more substantial when they use their brand across all of their digital and printed materials, including business cards, brochures and more.

SEE ALSO: Why Print is Important for Your Marketing Plan

This appearance of greater size and strength in the market solidifies your potential clients’ confidence in your ability to handle their business. Letterhead also makes all of your contact information available to them in one place. The easy accessibility of the information included makes it more convenient for your customers and prospects to contact you when they’re ready to discuss how your business can help their business succeed.

Marketing your business does not have to be an overwhelming prospect, even in this age of seemingly endless options. It’s easy to create a line of fully customized and branded letterhead that can greatly benefit your bottom line.

Benefits of Letterhead:

  • Improve Business Image
  • Increase Brand Recognition
  • Increase Business Website Traffic

Customized letterhead can be created in an efficient and cost-effective way that will make the most of your company’s marketing budget. It also lets your customers know they can trust you to treat their business with the same respect you have for your own. If you need assistance in creating a custom design, please contact one of our in-house graphic designers. They will walk you through the entire design process.
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Print Stickers to Market Your Business and Brand

Stickers are great for placing on a product displaying useful information.

Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are few sticker printing options to utilize for your marketing purposes. […]

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Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are few sticker printing options to utilize for your marketing purposes.

Benefits of Printing Custom Stickers

Improve Brand Exposure

One of the most common uses in advertising is brand exposure through your marketing efforts. A clean, bright, well designed and memorable sticker can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name.

Use printed stickers to display business information. Stickers can help with brand awareness.

Increase Sales

If you’re planning on having a sale or special promotion, create and print stickers that draw attention to the products that are on sale. It’s also a good idea to place and pass out to advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.

Convey Information

They are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be be beneficial to place another sticker with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.

Generate Excitement at Events

Businesses usually don’t hand out stickers directly from their store. While it’s fine to hand them out on a regular basis, the best place to pass them out is during special events. People love receiving free items. When people attend events, especially one’s centered around businesses, they’re more than happy to get free goodies such as stickers. They help generate excitement about your business and can generate discussions about your products and services. When handing out the stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.

Premium Stickers

Having high-quality and appealing stickers makes them more effective. At Primo Print, we offer a large selection to help with your marketing needs including a variety of car bumper sticker options. Printing them will create a professional look and feel that both you and your customers will enjoy.
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