Marketing Tips for Your EDDM® Postcard Campaign

Every door direct mail postcards provides an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM campaign has the potential to cultivate a variety of targeted leads.

Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads. Below we posted several marketing ideas that may help improve your success rate with […]

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Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads.

Below we posted several marketing ideas that may help improve your success rate with an EDDM® postcard campaign.

Formulate a Marketing Strategy

A variety of factors should be incorporated into a marketing plan. Establish a set of goals for a successful EDDM® marketing program. Decide on the date that the campaign will be launched. Consider the demographics for the targeted mailing areas. Estimate the number of pieces that will be mailed in the Every Door Direct Mail® campaign. Determine how many leads are reasonable to expect from the projected pieces of mail.

With a unique marketing strategy, a business owner should be able to assemble and to measure the results of an EDDM® postcard campaign. Measuring the results could enable a business owner to tweak certain variables for enhancements toward the next campaign which could lead to more revenue and foot traffic.

Create a Promotional Offer

Brainstorm with your team to develop a promotional offer, discounted services or a savings coupon. The offer should reflect a valid time frame for a customer to obtain the promotional  item or to utilize the savings coupon. The promotional offer should be displayed easily to entice prospective buyers to respond quickly. With a strong call to action, a business might notice a greater response rate from consumers and B2B customers as well.

EDDM Postcard Printed by Primo Print Order High-Quality Postcards

It’s important to create a well designed EDDM® postcard. Select vibrant colors or themes that are consist with the company’s branding to make a memorable impact. Incorporate a call to action on the postcard. A stunning design and a promotional offer might influence prospective customers to inquire about certain incentives, products or services. High-quality EDDM® postcards are generally available in a variety of styles including Glossy UV, Matte, Spot UV, 100LB Gloss Cover and  Matte with Spot UV.

If you need help with a custom design, contact one of our graphic designers, and they will be happy to help create an eye-catching every door direct mail postcard! When working on your design project, they will communicate with you throughout the entire process. 

Marketing With EDDM®

Every Door Direct Mail® postcards are excellent materials for displaying promotional messages. Prospective buyers are able to view information relatively quickly. Unlike an envelope, postcards do not require opening. Information is prominently displayed to get the word out about a special offer.

Select a Mailing Strategy

EDDM® campaigns allows your business to get in front of the people who matter most. There is no need for purchasing leads or mailing lists. Through the United States Postal Service®, business owners can use a web-based tool to research delivery areas for an EDDM® campaign. Target a specific mailing route or select a zip code. This option allows businesses to have the campaign be mailed to both residential addresses and to commercial establishments. However, an Every Door Direct Mail® campaign can be crafted purely for business addresses or for residential addresses only.

Watch this EDDM® Mapping Tool to see just how easy it is to target a specific area.

Creating an effective EDDM® campaign could provide a favorable number of sales from new customers. With professionally printed postcards, business owners can attract a lot of attention with a solid EDDM® campaign.

For general questions about EDDM® and how it can help your business, feel free to contact us. View all our articles about Every Door Direct Mail® here.

Steven Wendt

Steven is the Internet Marketing Manager at Primo Print. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.