While Non-profit organizations face specific challenges, marketing ultimately has become an essential tool. With over 1 million registered non-profit organizations, it’s important to create a strategy to help overcome the challenges.
We’ve listed some helpful tips on how to create a nonprofit marketing strategy that can better your organization reach and positively engage your target audience.
Marketing can be challenging and somewhat time-consuming. Along with phone calls, event marketing, and direct mail, it’s crucial to have an online presence to grow your nonprofit. That’s when having a well designed and fully functional site plays an important role. Create a site that gives the donors a reason to visit and return.
Make it easy for them to learn about your mission statement and your goals. Today, having a strong online presence is an efficient and cost-effective way to create awareness.
- Reach and Capture New Users
- Build Relationships (current and new donors)
- Tell Your Story
Tip: Make sure your site is easy for online donations, volunteer sign-up, and learn about upcoming events.
Keep Donors Up-Date
Donors keep your organization up and running. It’s important that they hear from you. Whether it’s a “we met our goal”, or “thank you for your support”, they love to be in the know and thanked.
By not keeping them up with the latest news and not being engaging, they may not contribute in the future. This can be done by sending an email, newsletter, or mailing a postcard as a thank you note occasionally.
Tip: Say thank you often and promote ongoing events.
69% of nonprofit professionals believe Newsletters are an effective content marketing tactic.
Know Your Audience
Just like any business, it’s important to know your audience. But, before you get started, make sure you understand your goals. When you have established your goals, then ask yourself who would like to attract? Who do you want to reach?
Once completed, the focus should be on the audience, since they are the ones you’ll be focusing your fundraising and marketing efforts towards. This will help determine the content, tone, images, and message for your digital and print marketing initiatives including flyers, postcards, EDDM®, and more.
Tell Your Story
Everyone likes a great story. Storytelling is a powerful tool that gets the message across and keeps people engaged. Explain what makes your organization different? Create a powerful mission statement. Whether it’s emotionally driven or short and sweet it needs to resonate with your audience.
Describe your mission statement, provide examples of how you have a positive impact on the community. People will want to connect with you and contribute to your cause.
For example, Goodwill Industries of Kentucky, Inc. provides a clear mission statement and focus on how there is a story behind the stores.
“While Goodwill is best known for retail stores, they’re not nearly the whole story.”
Have a Social Media Presence
Why should you focus on social media? With over 3.2 billion (that’s with a B) social media users, it’s by far one to the more powerful outlets to reach and market individuals. Create an account for the following; Facebook, Twitter, Instagram, Linkedin, and Youtube.
Make sure you understand the difference between each social media platform and come up with a marketing strategy. Now, before you get started and post everything imaginable, create a social media calendar. This way, you can plan and execute the content efficiently. Have fun and make sure you keep your audience involved and engaged.
It can be challenging to come up with some creative ideas. Get started by trying one of the following 37 Social Media Ideas for Nonprofit suggested by Whole Whale.48% of nonprofits believe social media is valuable. via. @HubSpot #nonprofit #socialmedia Click To Tweet
Benefits of Social Media Marketing:
- Builds Trust
- Drives Users to the Website
- Easily Promote Upcoming Events
- Engage with Followers
- Add Personality to Your Organization
Along with social media, look into adding additional digital marketing strategies for your nonprofit.
Marketing trends are constantly changing and evolving, so use the above tips can help you get started. By doing so, you’ll be able to get your organization in front of the people who matter.
Did you know that we provide nonprofit printing? Our program offers the best pricing on printed materials, provides a super easy ordering tool, and offer an amazing dedicated US-based customer service support (phone, email, and chat).
Do you have a marketing strategy? Let know by leaving a comment below.
Additional Nonprofit Blogs:
- 8 Fundraising Tips for Nonprofit Organizations:
Fundraising is a necessary part of nonprofit work. No matter the size or type of the nonprofit you’re running, these 8 essential tips will help you revitalize your fundraising efforts.
- 6 Networking Tips for Nonprofits:
Looking to spread the word about your nonprofit? We’ve listed 6 key networking strategies that can help you build connections and spread the word about your cause.