Steven Wendt

Steven is the Internet Marketing Manager at Primo Print. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.

Learn How to Include Spot UV on Your Printed Products

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

Applying Spot UV to your business card or postcard is a popular added feature. We have created a Spot UV tutorial to help you through the process to ensure the files are correct. Once we print the product, we apply a clear glossy UV Coating to select areas of the card such as logos, photos […]

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Applying Spot UV to your business card or postcard is a popular added feature. We have created a Spot UV tutorial to help you through the process to ensure the files are correct. Once we print the product, we apply a clear glossy UV Coating to select areas of the card such as logos, photos or even as a blind pattern to create highlights, contrast and dimension.

What is Spot UV?

Take a look at the video below as it explains how to create mask files for business cards and postcards.

If you’re interested in applying Spot UV, it’s offered on a variety of our business cards and postcards. If you would like to learn more information or find out if Spot UV is ideal for your print design, please visit our FAQ section or contact us.

If you need help designing your next print project, our graphic designers can help.

You can learn additional benefits on why you should use Spot UV by reading a previous blog here.

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Primo Print Featured on Printaholic

Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors.

Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors. You can read the complete article here. Make sure you follow us on Twitter and Facebook […]

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Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors.

You can read the complete article here. Make sure you follow us on Twitter and Facebook as we’ll be announcing new products!

 

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Which is Best For You: Coated or Uncoated Card Stock?

Selecting the appropriate stock for your print materials can be overwhelming if you’re not familiar with the paper stock. We have describe the difference between uncoated and coated paper

We understand selecting the best print product can be challenging if you’re not familiar with the paper stocks. One question that is often asked is which card stock is best for my print design: coated or uncoated? Well, below we have a brief description of the two: Uncoated and Coated card stock. Coated Paper Stock Coated […]

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We understand selecting the best print product can be challenging if you’re not familiar with the paper stocks. One question that is often asked is which card stock is best for my print design: coated or uncoated? Well, below we have a brief description of the two: Uncoated and Coated card stock.

Coated Paper Stock

Coated paper is going to have a matte or glossy finish. This type of paper is usually very smooth and offers a slight shine, potentially offering a high shine. Either way, this type of paper will have a great effect on the appearance of your printed material as it can improve the brightness. By selecting a Coated paper stock, it’s more resistant to wear and tear, water, and dirt, allowing your printed materials looking crisp and professional. This type of stock decreases the amount of ink that’s absorbed by the paper and how the ink bleeds into the paper.

This is desirable when wanting to receive a sharp and crisp image, because the ink stays on top of the paper and will not bleed, which can reduce the sharpness of the printed material. Keep in mind that with a coating, it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card, and by having a coating, it makes it a little more difficult.

Keep in mind, with a coating it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card and by having a coating makes it a little more difficult.

  • Coated Business Card

Coated postcard printed by Primo Print.

  • Coated Postcard

Uncoated Paper Stock

Selecting uncoated generally allows more ink to be absorbed, and it’s not as smooth as coated paper. Uncoated card stock is often used for printing envelopes and business letterhead that often require an elegant and classy look. Some examples include real estate brochures, business stationery, restaurant menus, school bookmarks and college booklets. Keep in mind that the colors will appear differently when printed on Uncoated paper vs. Coated paper. Since they allow you to easily write on, you can see below this Uncoated postcard provides fields for customers to write their name and comments on.

Uncoated postcard printed by Primo Print.

Uncoated business card printed by Primo Print.

If you have any questions or need advice on which paper stock would be best for you and your business, please contact one of our customer service representatives as they will be happy to assist you by fill out the contact form. If you still have questions about which paper stock and finishes may be best for you and your business, complete our sample request form, and we’ll send you fee samples.

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Useful Tips for Your Next Trade Show

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help. Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what […]

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Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools they are using to get the most out of their experience.

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card and brochure printing needs.

Below you will find a list of things to think about as you prepare.

Business Cards

Everyone knows that you need to stock up on business cards for each upcoming show. It’s everyone’s goal to hand out as many cards as you possibly can. But, have you thought about designing a card specific to each event? Think about it; everyone attending these shows will receive a stack of business cards.

How are they going to remember you specifically out of everyone else they meet? We recommend a card that says “It was great to meet you at the (Insert trade show name here) event.” Perhaps you put your photo on it so they can put a face with the card. Additionally, you can include an event hashtag/social information.

The printed business cards should still match your everyday card branding, but this way, it’s easier to separate you from the crowd.  We offer a large selection of cards, including Silk Laminated business cards, Stamped Foil business cards, Matte business cards, Spot UV business cards and others to meet your needs.

 

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card & brochure printing needs. We have created a list of printed items to think about as you prepare.

Pre-Event Postcards

Many of your current and potential customers will be attending similar shows. Do you have new products for them to check out? A great way to inform them can be done by printing postcards, pre-show, and letting them know that you will have a booth at the show. Include your booth number, perhaps show them a photo or two of your new products, and include your social media information. This can help them gather additional information about you and your products. You want to see and talk to them.

So, make sure you tell them to stop by and say “hello!” This will create excitement, and you’ll have people seeking you out before the show even begins. People are more likely to engage with a booth they are familiar with than one they’ve never heard of.

Social media: Push your social media like crazy before and during your event. You’d be amazed at how many leads you can receive before the event through social. And during the event, make sure you send out live tweets/posts from the event. Attach photos, announce live giveaways, and tell people you have candy or treats waiting for them at your booth.

Sponsorship

Every event has opportunities to sponsor speakers, exhibits, etc. Ask your event coordinator what those opportunities consist of. Yes, sponsorship is an added cost, but it’s also a great way to get your name and brand out there. With sponsorship, your logo may be printed in the program, and you might be able to hang a banner in different areas of the convention space. (At Primo Print, we can always print these banners for you!)

Custom Printed Banners

Goodie-Bags

Most trade shows hand out a “goodie-bag” to each attendee as they enter the show. These handouts are traditionally full of coupons, flyers, stickers and additional goodies – all provided by booths at the event. Ask your coordinator about submitting items for these bags. Even if the individuals are unable to make it around to your booth, you were still able to get something into their hands! View our large selection of printing options for our printed flyers and stickers ideal for your next trade show or event.

Lead Cards

As people flow in and out of your booth, ask them for their business card and ask them to fill out a lead card. These cards usually include their name, phone number, email address, and a question or two about their needs. It’s always important to follow up with these leads 2-3 days after receiving it. Once you’ve missed this window, you may be missing out on their business.

Booth Space

Don’t forget to decorate your booth fully. Sometimes less is more, but most importantly your booth needs to be visually appealing, and your products need to be the main focus. Primo Print can help with vinyl banners, pop-up banners and full color printed posters. Please contact us if you have questions regarding custom projects. We are happy to help!

Collateral

Give your potential customers collateral options. If you offer a variety of products or services, think about having collateral on each one, rather than a one sheet on your overall company. You should have many different look-books, line sheets, sell sheets and other printed material ready for attendees to choose from. Also, we recommend putting your booth number on your materials. If someone has questions or would like additional information, they may want to come back!

Giveaways

Again, less is more. People don’t want to carry around large items. They need to be small, making it easier to fit into their event bag, but useful at the same time. We’ve seen companies hand out large stuffed animals and other complicated items. We have actually seen people walk to the nearest garbage can and throw them away because they didn’t have a use for it and couldn’t carry it.  Primo Print can help with some of these small items such as magnets, roll labels, crack-n-peel stickers and bumper stickers.

Custom Printed Short run stickers are great for marketing a business, product or event.

 

Trade show season can be a crazy time, but it doesn’t have to be. Stay organized, practice your pitches and make sure you don’t wait till the last minute to order collateral. The more work you do in advance, the more you’ll be able to focus on capturing your new customers!

Lastly, don’t be afraid to ask for help. Primo Print offers full design services and can print just about anything you may need. Contact us today to find out how we can make this season a bit less stressful! (And a bit more profitable too!)

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