Author: Primoprint

Encountering graphic design is something that happens every day in almost every environment of our life. We scroll through social media posts where targeted ads fight for our attention, or we see a bus plastered in images as we sit in traffic or getting on the subway. Someone hands us their business card inviting a moment of intimacy between us and that design, an internal study we may not always be aware of.

Graphic Design can take on many forms and meanings. It can range from simple logo designs for a small company or encompass iconic branding with companies such as Nike or GOOGLE. While both simple and iconic designs make their marks, we often don’t think about the people behind those designs or the social and cultural impacts they can make. Often design work goes beyond the obvious of what we see and remember and dives deeper to inspire social or cultural change. The female designers I have chosen to highlight have pushed boundaries in their design work as well as in their design-based social initiatives. The women designers mentioned below are bridging gaps of inequality in their unique way.