Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.

Design Tips for Your Custom Yard Sign

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise.

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate […]

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When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate signs, birth announcement and as garage sale signs. The options are endless. At Primoprint, we offer two types of yards signs; 4mm or 10mm coroplast signs printed in full color, single or double sided.

Yard Sign Design Tips:

Keep Your Message Short

As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.

Don’t Forget to Include a Call-to-Action

You’re creating a yard sign because you want potential prospects and customers to make an action. Tell them exactly what you want them to do once they have read the sign. For example, you either might want the driver to call your business for additional information about a product or service or have them visit a website for more details.

Make Sure the Sign is Legible

This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge the sign, read it and process your message. Incorporate legible fonts and make them bold to stand out. Helvetica is one font we recommend.Political Yard Sign Printed by Primo PrintIn the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other.  Selecting a dark lettering on a light background is typically a good match.

Including Arrows May be Beneficial

If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time of finding your location with a simple arrow than a trying to read a complex address.

We offer two types of full color yard signs: 4mm coroplast and 10mm coroplast. These signs are waterproof, weather proof and resistant to stains and most chemicals. For more information, please contact us with any questions. If you need help designing your yard sign, fill out our graphic design form, and one of our designers will contact you.
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Effective Ways to Promote Your Political Campaign

It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches […]

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So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

Campaign Marketing Materials

Political Yard Signs

Yard signs allow you to get your name and message out clearly in your local area. These signs are generally placed in public areas and can be distributed easily to supporters and volunteers to display in their front yard. We offer full color, single or double sided 4mm and 10mm coroplast political yard signs.

Door Hanger

Bring your campaign message to voters front doors with full color door hangers. They are one of the strongest recommendations for marketing a campaign. Campaign door hangers are an excellent promotional tool, as your campaign cannot be ignored or unseen. It is a great opportunity to promote you and your campaign slogan to potential voters. Choose from Glossy UV Coated, 100LB Gloss Cover, 100LB Gloss Book and Uncoated, with a variety of sizes and printing options.

Door Hanger Die-Cut Printing Options

Business Cards

When running a campaign, you’ll be going into meetings and greeting your supporters at numerous events, and premium business cards designed specifically for your political campaign will help show how committed you are to entering the political world. Select from a variety of printing options and finishes to create your custom business card.

Select from our styles and finishes, including Silk Laminated, Velvet Laminated, Matte, Spot UV, Glossy UV, and more. Our graphic designers will be happy to assist you in creating your campaign business card. Contact one of our experience graphic designers by completing the online form to get started on your campaign project.Political Business Cards Printed by Primo Print

Postcards

Postcards are a marketing staple of many political campaigns because they are effective!  A well designed political postcard can be a powerful tool for promoting your campaign message and upcoming campaign events. Make an immediate impact and spread your message effectively with printed postcards. Select from a variety of sizes, finishes, (Spot UV, Matte, 22PT Gloss Laminated etc.) and quantities.

 

Political Mailers

Another option you may be interested in would be including an every door direct mail® postcard campaign. They are cost effective and can help any political campaign easily reach potential voters. EDDM® is a program that is offered by the USPS®. Its design is ideal for reaching every home and address on a specific route or reach an entire area by choosing a zip code.

No matter the size of the district, incorporating an EDDM® marketing campaign ensures the political name and position is in front of the voters leading up to election day. Every Door Direct ® allows you to include much more information, such as details on your goals and your aspirations. Get started with Every Door Direct Mail® postcard.Political EDDM Postcards Printed by Primo Print

We now offer Full Service EDDM® – Learn more by watching our instructional tutorial.

 

Roll Label Stickers

Have your voters show their support with full color roll stickers. Political stickers have a tendency to stick around for a long period of time. They are excellent to hand out at your events and at your local businesses.

We also offer crack-n-peel stickers and campaign bumper stickers.  These stickers can be exposed to thousands of potential voters. Make sure you print plenty of stickers to promote your campaign and distribute them everywhere. They are affordable, so you can print them early and start handing them out ahead of your competition.Political Stickers by Primo Print

 

Brochures and Flyers

Who are you and what is your campaign about? Not only is a brochure an additional touch, but it is also a great opportunity for you to drive home your campaign message to voters. Printing custom brochures are great for events and especially beneficial for meetings.

Flyers make it easy for you to distribute your political platform and message to potential voters. For your upcoming campaign events, handing out flyers can boost your drawing power and give you an opportunity to express your campaign or event artistically.

Get your message directly to target voters and rally your supporters with custom printed campaign materials. Request a free sample packet of our political products or contact us with any questions by completing our online form. Need help with designing your political campaign materials? Contact one of our graphic designers and get started on a custom design for your next print project.

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What is Spot UV? A Great Way to Enhance Your Print

What is spot UV? It’s a shiny layer that’s added to the entire card design or selected areas. After printing, a clear glossy UV coating is applied to select areas of the card. Theses areas can be a logo, photo or even as a blind pattern to create highlights, contrast and dimension.

Do you feel you need to take your business card to the next level? Are you wanting to standout from the crowd but not sure how to? Well, it can be done by including Spot UV into your design. This effect can completely change the look of your custom designed business card and other printed products […]

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Do you feel you need to take your business card to the next level? Are you wanting to standout from the crowd but not sure how to? Well, it can be done by including Spot UV into your design. This effect can completely change the look of your custom designed business card and other printed products such as postcards, presentation folders and flyers.

What is Spot UV?

It’s a shiny layer that’s added to the entire card design or selected areas. After printing, a clear glossy UV coating is applied to select areas of the card. Theses areas can be a logo, photo or even as a blind pattern to create highlights, contrast and dimension.

It’s a simple printing process that’s one of the most popular printing techniques available.

Benefits of Spot UV

  • Ultimate Shine
  • Environmentally Friendly
  • Resist Smudging
  • High Clarity

Below are some examples of business cards with Spot UV:


Enhance Your Business Card with Spot UV

  • Silk Laminated Business Card with Spot UV

    Business Card with Spot UV Printed by Primo Print

Custom Postcard with Spot UV Printed by Primo Print. We’ve created a Spot UV tutorial to help walk you through the design process.

Spot UV Tutorial

Find out how to create mask files for business cards and postcards by viewing our File Setup Tutorial.

 

Not sure how to include Spot UV it into your design? We’ll be happy to help. Please contact one of our graphic designers by completing the online form.  Feel free to browse our Spot UV photo gallery, you’ll be amazed by some of the products displayed with Spot UV.

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Be Different, Try Square Business Cards

First impression can be very important for you and your business brand! Why not select a unique business card such a 2″ x 2″ or 2.5″ x 2.5″ square business card?

Business cards continue to be one of the best marketing tools for any business. We understand the style and design of your business card can be a very personal decision. With that in mind, we offer a large selection of sizes and business card printing options (Spot UV, glossy, inline foil etc.). First impression can be very […]

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Business cards continue to be one of the best marketing tools for any business. We understand the style and design of your business card can be a very personal decision. With that in mind, we offer a large selection of sizes and business card printing options (Spot UV, glossy, inline foil etc.).

First impression can be very important for you and your business brand! Why not select a unique business card such a 2″ x 2″ or 2.5″ x 2.5″ square business card?

Below are just a few of our square business cards. Not only will they make a great first impression, but they will have people talking about you and your business brand.

Square Velvet Laminated Business Card

  • 2″ X 2″ Square 19PT Velvet Laminated Business Card

Square Business Cards Printed by Primo Print

  • 2″ x 2″ Square Silk Laminated Business Card

Do you need help designing your business cards? We now offer custom graphic design services for all your print projects. Contact us today if you have a question about a product that’s not displayed on our site. We’ll be happy to help you.

Need design inspiration or just want to view some cool looking business cards? Get inspired by looking at our business card photo gallery.
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