How to Select The Right Fonts for Your Print Materials

Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more.

Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, premium business letterhead, brochures and more. Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more […]

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Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, premium business letterhead, brochures and more. Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more of an impression.

Limit yourself to two fonts per printed piece. Choosing a specific font style can change the look and feel of your printed materials and the message your trying to convey. Choose contrasting fonts to make the content more visually appealing. For example, use an eye-catching sans serif font like Gill Sans or Helvetica for your title or headline and make sure your body content is easily read by choosing a serif font such as Baskerville or Times New Roman.

Best Fonts for Print

When designing and printing business cards or other marketing materials, be mindful of space. Some typefaces are fat and wide like Franklin Gothic and will take up a large amount of space. There are times where there isn’t a lot of space available and including these fonts may be challenging. Other fonts can be thin and narrow such as Didot and can be a better choice when there is little space to work with. The information on your printed piece is generally the main focus, and it’s key to make a lasting first impression. Make sure that the fonts you choose are both visually interesting and comprehensible to your audience.

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Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.