Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing custom postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

Grab Their Attention Immediately

Using bold colors and legible and large fonts can help grab the recipient’s attention immediately, allowing you to deliver your message to a wider audience. Including a large and attractive single photograph can also grab their attention and can address their need for your services or products. A good image can stir emotions quickly. While the picture gets their attention, your brief message explains all they need to know about why they should contact you.

The Messages Gets Read

One of the reasons postcards work so well is because people understand your message and see it immediately. There is no need to open an envelope or have to flip through several pages find your message. It is all right there in front of them – instantly – and they can read it quickly.

Include Coupons to Increase Sales

Postcards are large enough, allowing you to include a special coupon in the design that will help get the recipients moving on your offer. Their size enables your customers to place your postcard or coupon someplace where they can see it often or on the refrigerator.

Test Your Market

Because of the low cost, postcards can be used to test new products, test a new area for responses, or even to test a new price range on a new or upgraded product. If you track the results of each campaign, you can seek to improve it each time, making your campaigns even more effective.

You can also add value to your postcard by putting something of value on it that will cause your customers to want to keep it. This enables your business to be seen over and over again for months and possibly even for years.
Shop Postcards

Close –

It’s November, and that means the Holiday season is upon us! When Thanksgiving is on the horizon, for many businesses, this means it’s time to send out greeting cards to potential customers, suppliers, clients, and even employees.

Holiday cards generally have two purposes: staying in touch with former, existing or potential customers or as a thank you to the individuals at companies you have an ongoing relationship with.

You’ll want to make sure that your card offers a personal touch. This can easily be done by signing each card individually, and including a short personal message, or mentioning something specific to the recipient. If you’re going to be sending out thousands of cards, you can always include your signature in the card’s design. By including a signature, it definitely adds a personal touch.

When thinking about sending Holiday cards, the recipient should receive the card before the end of the year. It’s best to have them sent out no later than the second week in December. During this month, businesses often close early for the holidays, and you’ll want to make sure they receive the card before they all leave for the holidays.

The postal service is extremely busy this time of year, so make sure you leave plenty of time for delivery.

• This is an example of a postcard used as a holiday card.

Our premium postcards are a popular choice and can be sent with out without an envelope. Sending it without will allow you to save on postage.

If you need help with creating a custom design, you can contact one of our graphic designers by completing our online form here. One of our graphic designers will be happy to help you with a custom design.
Shop Greeting Cards

Close –

Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries. However, more businesses are choosing to use a simpler design for their business cards.

You can create a classic and beautiful business card by including an elegant logo and accent colors to the design.

SEE ALSO: How to Unlock the Power of Color for You and Your Brand

Keeping it clean and simple can be a good approach that can appeal to prospects and clients who wouldn’t be impressed by a busy design. The information on the card is clear and concise. You can always add printing options such as spot UV and stamped foil to enhance the look of your custom printed business cards.  We offer a large selection of printing options and paper stock thickness (14PT, 16PT, 22PT, 32PT). If you need help with a custom design, please contact one of our graphic designers by completing our graphic design form or contact us here.

Below are some examples of business cards with simple designs. You can view other designs here.

View our business card photo gallery.
Shop Now

Close –

We’re excited to launch our latest paper stock: 14PT Natural. This paper has a light cream color with a smooth finish. This elegant paper is made from 30% recycled materials and is offered in 14PT business cards and invitations & announcements.

Our natural paper stock is available in a variety of sizes, with or without rounded corners, and provides a smooth, natural surface; making them perfect for writing on.

Close –