Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business. We’ve include some helpful tips below, from selecting the right size to the appropriate content, to make your brochure a success.

Creative Design

The design can attract potential customers and is considered very important. A poorly designed brochure can turn off the readers and possibly make your business look unprofessional. It’s best to keep the design clear and simple.

You’ll want to make sure the images and content are easy to read and most importantly, able to be understood easily. Including colorful graphs or statistics can be helpful, but make sure the consumer can easily understand the message you want to convey. A confused consumer can result in a lost sale. If you’re having a problem coming up with a design or have no idea where to start, our graphic designers will be happy to assist.

SEE ALSO: Primo Print Offers Graphic Design Services

The Cover

Selecting the image and design for the cover is important. Similar to a thesis statement, your goal is to grab the reader’s attention and have them continue to read the brochure. Without a good looking cover, the brochure can be overlooked. The brochure cover should create an emotional connection, from curiosity to excitement. Be creative, so it will make people want to continue reading.

SEE ALSO: Useful Tips for Your Next Trade Show

The Content

Now that you have captured your reader’s attention, it’s time to create the content. The next step is to present your message and offers in detail. You’ll want to include content that brings awareness, drives sales, or boosts repeat purchases. Once you have determined the purpose of the brochure, you’ll have a better understanding how to arrange the content and ranking of their importance. One thing to remember, however, is that people like clear, concise content. Try to remove all fluff and unneeded text. The shorter and to-the-point it is, the more likely people will read the entire brochure.

Folding Options and Size

A popular layout that’s chosen most often is the basic tri-fold. It is most commonly included in a marketing campaign, and it is great for showcasing a business, promoting a brand, or highlighting products and services effectively. Depending on the use, there are other folding options and sizes to select from, including the half fold, z-fold, roll fold, and more. For more details about each folding option, check out the different folding options we offer.

The size should be long enough to cover the subject, but short enough to make the brochure interesting. The more products and services your business offers, the brochure size tends be larger to accommodate the information. Keep in mind, if your business offers thousands of products or services, that doesn’t mean you need to try and include all of them. You can always send readers to your website for more details or to share information on topics not covered in the brochure. View our brochure photo gallery.

Paper Stock

Once printed, brochures have a tendency to have a longer-shelf life than other marketing materials, so the paper stock you choose is very important. Often times, this can be overlooked. Selecting the overall thickness of the paper stock and choosing the coating can play in an important role. Selecting a glossy paper can give it a more appealing look, and using a thick paper can make it look more professional.

We offer different types of paper thickness (100LB, 70LB and 80LB) and coatings such as aqueous, satin, glossy uv and no coating. Depending on your message and target market, the paper stock can play an important role in the design. We’ve written a previous blog that may be helpful on choosing the right paper stock.

SEE ALSO: Which is Best for You: Coated or Uncoated Card Stock

As you can see, there are a lot of options and variables that can impact the brochure. But when designed properly, your brochure can really take you places.

Close –

Business cards and postcards continue to be great marketing tools for you and your business. These small but effective tools are great for establishing your brand. It’s important to stand out among your competitors, and having a premium business card and a well designed postcard can help.

It’s easy to get noticed with The ModCard, a 32PT thick paper stock,  our thickest stock option available at a fraction of our competitors. The image below breaks down price comparison with a competitor. The ModCard is available in business cards and postcards.

What makes The ModCard different from others? It contains three layers of premium uncoated card stock that are glued together making them a thickness of 32PT. Besides being super thick, what makes this paper stock truly unique is the black center stock that offers a one-of-kind edge like no other! Below you can see the distinct edge, which makes these cards stand out!

Below demonstrates the thickness compared to our 16PT matte business card and our 22PT gloss laminated business card.

We offer The ModCard sample packet, delivered right to your doorstep. There is no need to question the thickness when you can have them in your hands. Complete our form, and you’ll have a collection of some amazing ModCard samples. Need help with a custom design? We’ve got you covered; get started here.

Close –

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective.

What to Include When Designing a Hang Tag

Logo or Brand Name

To brand your business, you need to have your custom logo on everything you sell. Include your tagline, as well, if you have one. This is what customers are going to remember the most when in need of your certain products. Share information you’re proud of, such as your business is more eco-friendly or raises money for a certain cause, making sure to state that in your tagline.

Contact Information

This includes a street address, phone number, email, and website address. This is important so customers can easily reach you without having to go search. Also, try include business social media links, where they can connect with you online.

Research shows that 46% of customers use social media when making a purchase. Additionally, three out of five businesses say they have gained new customers by using social media. Including social media not only can increase sales and awareness, they also makes it easier for consumers to find out more about your company, at their leisure.

Product Info

Along with basic information, such as ingredient lists, price or care instructions, include what makes your product stand out from the rest of the competition. Are you using a family trade secret passed down from generation to generation? Are your products printed locally? Eco-friendly? This is the place to state what makes your merchandise or product special which can help help customers make their purchasing decision.

QR Code

When designing your hang tag, you have the option of including a QR code that allows customers to easily scan with their smartphones. This can contain a wealth of additional information about your business and products that you might not be able to fit on the tag. Remember, you need to leave enough space (at least 1/8”) to cut a hole at the top of your tag to attach it to your product. All our hang tags come standard with a 1/8” drill hole: 0.125.

When it comes to designing your custom hang tags, it all depends on your brand needs’s budget. The degree of colors, type of paper, and amount of tags you need are just a few things to look into before printing. Hang tags are often available in different sizes snd printing options including, Matte, Full UV, Spot UV, Silk and Inline Foil printed on either 16PT or 18PT premium card stock. Depending on your needs, hang tags allow you to print on one or both sides.

Hang tags make it easier to inventory your products as well as advertise your company. Create hang tags that are as useful and can catch the eye of new customers. If you need help with a custom design, we’ll be happy to help. Have questions? Please contact us by completing our online form.

Close –

Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank.

Flyers

Colorful flyers grab a person’s attention, no matter where you hand them out. Make sure your business information is prominent, as well as any specials or deals you’re promoting. The best part about printing flyers, they can be handed out easily at local street fairs, carnivals, or other neighborhood events. While the content is important, the design can be equal as important. Before you add some of your favorite colors to attract customers, take a look at our blog color speaks louder than words.

Posters

Posters, similar to flyers, should highlight the most important information about your business, and the colors should grab someone’s attention easily. To get more exposure, you can ask local establishments to trade advertising spaces. For example, if the owner hangs up your poster, you can offer to stack their business cards by your register. Networking is important to gather interest in your business, especially if you are looking to expand in your local market. Currently, we are offering short run posters for $1.00 each with no minimums. Check out all our poster printing options as they are great for promoting and advertising a new business, special event, concerts, bands and more.

SEE ALSO: Short Run Posters Printed by Primo Print

EDDM® Postcards

Every Door Direct Mail® is another cost-effective marketing tool. It only takes a few seconds for someone to decide whether or not to read the message. Creating a great design will help your postcard stand out among other mail. A recent survey conducted by the USPS found that 98% of people check their mail and approximately 77% of consumers sort through it immediately. EDDM® has been proven to be a successful form of marketing.

EDDM® is great for promoting a sale, a new product or a special event. To increase engagement, make the postcard a coupon that customers can bring into an establishment and to get an additional percentage off purchases. Not only will this help increase sales, customers are more likely to hold on to it for future use. Make use you spend adequate time on the design and if you are not a designer or not sure where to start, don’t worry, our graphic designers will be happy to help. Learn more here.

SEE ALSO: How Every Door Direct Mail® Can Help Your Business

Full Service EDDM®

We now offer Full Service EDDM®. Put your business in front of people that matter most without leaving your computer. Will full service EDDM®, we handle the print, processing and delivery to the post office. It’s super easy! Watch our EDDM® tutorial to learn more and if it’s right for you and your business.

SEE ALSO: Now Offering Full Service EDDM®

Door Hangers

Door hangers are a great way to spread the word about a new business or an upcoming promotion. Similar to EDDM®, try to include a coupon, this can help entice new customers to view your products or services. Tip: Before printing your door hangers, make sure you understand the local laws to make sure you’re able to hang them from front doors or on car door handles.

SEE ALSO: The Benefits and Advantages of Printing Door Hangers

Magnets

Printing magnets are a great marketing tool. From promoting sales to announcing new stores, magnets are perfect for promoting any brand or any business. A well-designed magnet can be placed on a refrigerator, where potential customers can view it all day, every day. Not only are they great for businesses, they work well for promoting a cause, event or school. We offer a variety of printing options to meet your needs.

No matter what your marketing goals are, you can promote on a budget with Primo Print. Contact us today, and we’ll be happy to help you with your print products.

Close –