Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail. All of the methods have their own pros and […]
Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail.
All of the methods have their own pros and cons, while they are all different when it comes down to how much money is spent and the effort required for each marketing campaign.
One option which has seen a recent uptick is usage is direct mail, specifically every door direct mail (EDDM), a service offered by the US Postal Service.
EDDM’s popularity lies in its simple use and ability to far reach: no specific addresses are needed to be collected by the business for the postcard to be sent out. A local business simply selects a zip code, address area, or mail route, and provides the necessary EDDM postcards to the post office.
Then, the USPS will deliver every piece of mail supplied to the specified EDDM route. Business mailings must include at least 200 mail pieces and can’t exceed 5,000 per day.
One of best aspects of Every Door Direct Mail is the flexibility, as advertisements mailed can include a variety of messages, but they must meet the size requirements. Some great examples of how businesses are using EDDM include coupons, menus, grand opening announcements, general announcements, giveaways, contests and many more.
EDDM is cost effective, with prices starting as low as 16 cents per piece of mail, depending on the size and route chosen.
At Primo Print, we now offer Every Door Direct Mail postcards for our customers – an affordable marketing tool for local businesses allowing them to easily reach new customers. We also offer design services to ensure that your EDDM postcard grabs the attention of potential customers.
We offer custom postcards that fit the Postal Service’s specification for every door direct mail. Once the customer provides the desired size and design, the post cards are created and delivered to the small business.
Once the company has received the postcards, the next step is to drop them off at their local post office with the specified routes. Business owners can then sit back and watch as their postcard travels to exactly where they have assigned them too. Nest – enjoy an increase of traffic to your business!
As the internet becomes more and more widespread, many customers still choose to discover local businesses online. However, every home in the US has a mailbox, and paper mail is the easiest way to reach new customers. Research found that coupons received in the mail have a 35% redemption rate.
EDDM expedites and simplifies this process, and is a fantastic tool for small and local businesses to reach potential customers. Contact us and learn more about how EDDM can help your business.
Author: Steven Wendt