One of the most cost-effective ways to gain voters in your next election is through using printed campaign signs.
Here are the most helpful tips we’ve found to help you understand why political yard signs work and how to get going on your next campaign sign project.
Name Recognition Plays a Significant Role in Effectiveness
A study by Vanderbilt University showed a 10% increase in candidate preference from exposure to signs alone.
Researchers strategically placed yard signs for a fictional school board candidate named Ben Griffin along the regular driving route of several potential voters. A quarter of the voters who saw them on a regular basis included the fictional character in their top three choices for the open school board seat, while only 14% of voters who didn’t see them chose him.
This shows that campaign signs play a significant role in name recognition. In other words, the more a voter sees, the more likely they are to vote for you.
Increase Political Participation
Asking voters to place campaign signs in their yards gives them the ability to participate in your campaign and provides a strong emotional connection. Because many voters are influenced by the opinion of friends and family, seeing them in other people’s yards encourages them to vote for you.
Can I Post Them on Public Property?
Every municipality has ordinances on posting lawn signs on public property. Because they are covered under the First Amendment of the US Constitution, they are legal to place but there may be regulations about where and how they may be posted and disposed of.
How Many Do I Need?
The amount of campaign signs varies on the size of your jurisdiction and your budget. A good rule of thumb is that yard signs should be 2% of your marketing budget for campaigns under $100k.
Campaign Sign Regulations
There are federal codes and state regulations that state where you can place them sometimes what is allowed to be printed on them.
The Federal Highway Beautification Act states that all political signage must be more than 660 feet from the edge of the right-of-way of an Interstate of Federal-Aid Primary system highway, except in commercial and industrial areas.
If you’re running for a federal office, CFR 110.11 requires that you include who paid for the printing of the sign in 12PT font or larger for signs up to 24” x 36”.
For state regulations, check with your local board of elections.
We Offer the Sizes You Need for the Prices You Want
We offer 4mm and 10mm coroplast yard signs in four sizes at campaign-friendly prices:
- 12” x 18” – Starting at $4.99
- 18” x 24” – Starting at $7.99
- 24” x 24” – Starting at $9.99
- 24” x 36” – Starting at $13.99
The above pricing is for our 4mm coroplast signs with printing on the front only and includes H-Stakes, also called a wire stake. We recommend selecting vertical flutes for all sign orders. You can also add grommets if needed.
File Setup & Design Considerations for Campaign Signs
Designing political signs is much different than creating a brochure or political mailer. Because people are likely to be driving or walking by the sign, you want to place as little information on it as possible.
When creating files, be sure to include 0.5” bleed around all sides. Crop marks are not necessary.
Also published on Medium.