Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it. Therefore, agents […]
Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.
Therefore, agents should look into some of the following real estate print materials to increase traffic to their businesses including realtor business cards, brochures, real estate signs and full service EDDM.
Brochures are available in different sizes and options allowing real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.
Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards on hand, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.
Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop, and that is where signs come into play. Placing a sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.
Full Service EDDM and Mailing Material
Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed.
Choosing professional images and material that presents information in an articulate manner helps people to trust the company. With full service EDDM, a realtor can send oversized postcards to a targeted audience starting at 25¢ per home including postage.
We created an introductory video explaining Full Service EDDM.
Teardrop or Feather Flags
It’s key to grab the attention of passerby and having a colorful and attention grabbing flag can do the trick. Custom printed flags are cost-effective that can increase the interest of a property and create more leads. We offer two types of flags; teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware. A ground stake and pole for outdoor use, or a pole and cross base for indoor use.
SEE ALSO: You can read more about the benefits of using custom flags.
Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.
We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products and request a free sample packet of our products.
Questions or need a custom design? We can help with both. Feel free to contact one of our customer service representative. Take a moment and learn about our graphic design service and what we offer.