Important Print Marketing Materials For Realtors

A realtor must reach new customers quickly and effectively. At Primo Print, we offer a variety of print products that can benefit realtors marketing strategy.

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it. Therefore, agents […]

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Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Therefore, agents should look into some of the following real estate printing items to increase traffic to their businesses including realtor business cards, brochures, real estate signs and full service EDDM.

Brochures

Brochures allow real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.

Business Cards

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.

Signs

Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop, and that is where signs come into play. Placing a sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.

Full Service EDDM and Mailing Material

Put your business in front of the people who matter most. Let the pros at Primo Print take care of the paperwork, processing and delivery with Full Service EDDM.

Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed.

Choosing professional images and material that presents information in an articulate manner helps people to trust the company. With full service EDDM, a realtor can send oversized postcards to a targeted audience starting at 25¢ per home including postage.

We created an introductory video explaining Full Service EDDM, watch the video here.

Flags

Selecting our teardrop or feather flag is a great choice for realtors. These flags can grab the attention of potential purchasers and increase awareness. It’s key to grab the attention of passerby and having a colorful and attention grabbing flag can do the trick. Custom printed flags are cost-effective that can increase the interest of a property and create more leads. We offer two types of flags; teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware. A ground stake and pole for outdoor use, or a pole and cross base for indoor use. You can read more about the benefits of using custom flags.

Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.

We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products. You can order free samples of our products by clicking here.

Questions or need a custom design? We can help with both. Click here to contact one of our customer service representative. Want to learn about our design service? Complete our online form here.

Here are a few trusted realtor brands that Primo Print prints products for. Items include business cards, sell sheets, brochures, EDDM Postcards and more.

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How to Market Your Business with Custom Letterhead

Create a lasting first impressions with clients and enhance the image of your business by printing custom letterhead on high quality premium paper stock.

Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is letterhead.

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Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is letterhead.

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened.

Besides making a polished and memorable first impression, customized letterhead conveys a particular message to all who see it. It says that your company is solid and assured. It conveys a sense of professionalism and commitment to excellence that gives customers the peace of mind that comes from doing business with a company they feel they can trust.

It also gives you the opportunity to express the culture and personality of your organization by creating a custom design. Add the company’s tagline that perfectly captures the essence of the services you offer. It would be a mistake to underestimate the significance of being able to say so much with so little, especially for small businesses whose marketing budgets are often very tight. Take a look at some letterhead designs that may inspire you.

Using branded and customized letterhead and stationery provides many benefits for you as a business owner. Even one-person companies can appear to be much more substantial when they use their brand across all of their digital and printed materials including business cards, brochures and more.

This appearance of greater size and strength in the market solidifies your potential clients’ confidence in your ability to handle their business. Letterhead also makes all of your contact information available to them in one place. The easy accessibility of the information included makes it more convenient for your customers and prospects to contact you when they’re ready to discuss how your business can help their business succeed.

Marketing your business does not have to be an overwhelming prospect, even in this age of seemingly endless options. It’’s easy to create a line of fully customized and branded letterhead that can greatly benefit your bottom line.

Benefits:

  • Improve Business Image
  • Increase Brand Recognition
  • Increase Business Website Traffic

Customized letterhead can be created in an efficient and cost-effective way that will make the most of your company’s marketing budget. It also lets your customers know they can trust you to treat their business with the same respect you have for your own. If you need assistance in creating a custom design, please contact one of our in-house graphic designers. They will walk you through the entire design process.

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Print Stickers to Market Your Business and Brand

Stickers are great for placing on a product displaying useful information.

Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are several  ways to utilize stickers for your marketing purposes.

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Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are several  ways to utilize stickers for your marketing purposes.

Improve Brand Exposure

One of the most common uses for stickers in advertising is brand exposure. A clean, bright and memorable sticker can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name with the power of custom stickers.

Use printed stickers to display business information. Stickers can help with brand awareness.

Increase Sales

If you’re planning on having a sale or special promotion, create and print stickers that draw attention to the products that are on sale. It’s also a good idea to place and pass out stickers that advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.

Convey Information

Stickers are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be be beneficial to place another sticker with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.

Generate Excitement at Events

Businesses usually don’t hand out stickers directly from their store. While it’s fine to hand out stickers on a regular basis, the best place to give them out is during special events. When people attend events, especially ones centered around businesses, they’re more than happy to get free goodies such as stickers. They help generate excitement about your business and can generate discussions about your products and services. When handing out the stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.

Premium Stickers

Having high-quality and appealing stickers makes them more effective. At Primo Print, we offer a large selection of custom stickers to help with your marketing needs including bumper stickers. Printing premium stickers will create a professional look and feel that both you and your customers will enjoy.

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Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, yo may want to include a contest or a list of door prizes to help increase event awareness and increase participation.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

With custom postcards, it’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “one day only” and “this weekend” or “10% off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

With postcards, you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount of postcards used.

Additional Postcard Uses

Along with promoting a business or product, postcards can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless and it’s easy to get creative with postcards. Another idea; include a special or gift for a milestone event, birthday or anniversary. Learn other ways on how to market your business with postcards.

Advantages of Printing Postcards:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard says they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, please complete out graphic design form to get started.

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The Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Custom bookmarks can also be used as an incredibly effective marketing tool for […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products.

Here are a few reasons why bookmarks are a very reliable and effective strategy for promotion and marketing.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing bookmarks to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise. (Networking event, special event etc.)  The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, a bookmark takes up almost no space and fits comfortably in a pocket. Similar to a business card, bookmarks can simply be handed out to people in passing making for a very fast and effective means of promotion.

Affordable

Everyone knows how cheap bookmarks can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received your bookmark will continuously be reminded of the product you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

Customizable and Unique

In order for a product to standout amongst it’s competition, there must be a unique element to help separate it from the crowd. Not only are bookmarks a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers by completing our online form. With book marks, you have the option to select glossy UV coated, matte, spot UV coated or uncoated in a variety of sizes to meet your needs.

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