Top 3 Influential Rebrands

3 Influential Rebranding Trends

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs.

Below are three of the most famous rebrands from 2016.

SIMPLIFICATION: MASTERCARDMastercard simplified their logo, which has become a recent logo trend.

One big trend this year is logo simplification. Pressure from social media, current design preferences, and digital advertising currently dictate that logos need to be legible when small. This means that companies are investing billions to rebrand to simpler, flatter logos. While the logo’s interlocking circles remain, the horizontal lines framing the word “Mastercard” and sitting in the overlap have been removed and replaced by an orange shade, the result of mixing primary colors yellow and red. The combination strives to cement “connectivity” and “seamlessness,” one of the company’s key brand messages.

Following the rebrand, research conducted by Mastercard showed that more than 80% of consumers still recognized the symbol without the inclusion of the name.

NEGATIVE SPACE: INSTAGRAM
Instagram's Rebranded Icon to include negative space.

Negative Space can provide a memorable way of calling to attention a company’s attributes. While Instagram kept its camera icon, they switched from a retro three-dimensional design to a flat, minimalist design. The use of negative space is critical in their new design, as it outlines the camera lens and flashes against the rainbow gradient.

CLEAN LINES: TACO BELLTaco Bell's New Brand Identity with the use of clean lines.

As companies are leaning more towards simplification, one of the first things to go has been and textures. First, larger businesses are opting for logos with clean, simple lines, as this makes building signage more accessible and more cost-effective.

Taco Bell’s designers opted to pare down the logo, replacing its magenta, purple and yellow with a regal purple with subtle gradient shading. It utilizes white space to shape the bell.

Think your brand could use a refresh? Our design team would be happy to assist you with creating a new modern identity for your business. For more information about our logo design services click here or email design@primoprint.com.

Jen Johnson

Jen is the Brand Manager at Primoprint. She's responsible for our brand development and strategy as well executing marketing campaigns. She's an avid fan of the Carolina Panthers, craft beer, yoga, and good design.