Why Print Is Important for Your Marketing Plan

When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it […]

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Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Even with all the technology within reach of today’s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that individuals who read print increase their engagement and are able to concentration longer than reading and viewing something online? Website content is often viewed in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention. This makes them fully focused on your marketing content and the message you want to get across to them.

And an added bonus… consumers still enjoy getting their hands on something tangible. Grab customers attention by printing brochures, every door direct mail postcards, flyers, and business cards, all on premium quality paper, and you may just have yourself a higher ROI than you’ve ever seen before.

Here are a few more reasons why you shouldn’t overlook print in your marketing campaign:

  • Print is engaging and versatile – which makes it a perfect marketing tool.
  • Print is a great way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your business can really stand out by including print features such as spot UV, inline foil, stamped foil and more.

Today, it’s become a lot easier to target your audience based on their needs and location. You have a better opportunity to build a stronger relationship with them when the content on you printed material is done correctly. This can be done by reaching customers through every door direct mail postcards (EDDM), door hangers, postcards and more. Whether it’s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.

Print continues to be a powerful tool and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please complete our online form to get started. Have more questions? Don’t hesitate to reach out to our customer support staff. They are knowledgable and ready to answer any questions you may have.

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Why You Should Be Using Presentation Folders

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools.

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools.

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Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools.

There are many benefits of using presentation folders. Printing presentation folders help businesses reach their targeted markets, and they help businesses stand out among competitors. These folders can be customized based on a business’s specific needs, and the cost is lower when compared to the cost of other branding promotional marketing methods.

Presentation folder organize materials and sell sheets that are required during business conferences, seminars, and corporate events efficiently. They also help business owners handle business tasks resourcefully.

Most business owners use presentation folders because they last longer than other items and provide benefits to their clients. Because of this, business can promote their products and services during a time that is best for them.

Also, business owners can design a brand logo for the folders. They can choose from various colors, fonts, shapes and sizes option during the design process. Because there are so many options, business owners can design their presentation folders that suit their particular brands.

This is a huge benefit because when customers and potential understand a business’s brand, they are more likely to purchase more products and services when they notice and recognize the logo in other locations.

 

Presentation folders are ideal for many uses. They can be used for training, catalogues, presentation notes, posters, product information, and more. When material is placed in the folders, everything is organized until the material is ready to use.

Many business owners use presentation folders for storing information about references and study purposes. When the folders are used this way, all the materials will be easy to hand out.

Overall, custom presentation folders are recommended for various business tasks. However, business owners must use the folders based on the targeted market.

The folders should be designed based on the business brand to gain the most benefits. When a folder has a company logo, customers will buy more later because they will remember the brand.

Do you need additional business printed materials? Primo Print offers a variety of printed items including a large variety of business cards, sell sheets, envelopes, brochures, postcards and more. Upload your design or choose from one of our template or we can help you come up with a custom design with the help of of graphic designers.

Request a free sample packet that includes a variety of card stock and finishes.

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What is Spot UV Printing on Business Cards?

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

Are you looking for a way to enhance your business card or postcards? For those who want a distinctive look for their  materials can choose from a wide range of specialty printing techniques. Spot UV business cards is one of the most popular because of its versatility, impact and low cost.  What is Spot UV? You may be […]

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Are you looking for a way to enhance your business card or postcards? For those who want a distinctive look for their  materials can choose from a wide range of specialty printing techniques. Spot UV business cards is one of the most popular because of its versatility, impact and low cost.  What is Spot UV? You may be surprised to learn, however, that spot UV printing isn’t actually a printing technique at all but rather a method for coating printed products. 

At Primo Print, we have created a tutorial that will walk you through the process of setting up your mask files. You can always contact one of our customer service representative with questions or feel free to view our FAQ section.

SEE ALSO: Enhance Your Business Card with Spot UV

Mask File Setup Tutorial for Business Cards and Postcards

Although spot UV printing may sound futuristic, it’s actually a fairly simple process. The “UV” part of spot UV printing involves the use of UV light for curing a varnish placed on the printed material. Although printers can utilize this method on white paper or card stock, it’s often used on color-printed products to give the product shine, protect its color and keep moisture and damage out in order to preserve the product. 

SEE ALSO: Which Business Card is Best For You and Your Business

UV spot printing is also environmentally friendly due to its lack of volatility. This essentially means that little or no varnish becomes a gas that can escape into the open air. With different techniques, printers can create different results with UV spot printing. Because UV spot printing works best with heavier card stock, it’s most commonly used to create premium business cards or printed flyers. The “spot” part of UV spot printing refers to the ability to apply this technique to only parts of a page if desired. Because spot UV printing can deepen the color of areas it’s applied to, this property should be weighed during the design of a product.
Show off your design with stamped foil and spot UV.

Because varnished spots dry immediately upon treatment with UV light, incredible precision is possible with this technique. This opens a variety of possibilities for incorporation of spot UV printing. In the marketing world, printed materials can be enhanced this way to improve mass appeal.

We're always excited to announce our latest products. Along with our matte, inline foil, silk with stamped foil hang tag, we are excited to offer silk laminated hang tags with spot UV.

A wide range of customers appreciate the advantages of UV spot printing for many different needs. Of all the uses for UV spot printing, business cards may be the most popular. Amazing business cards can be created on a silk laminate base that creates a smooth texture and lends durability in the face of handling and moisture. Once spot UV highlights are added, a business card easily surpasses other cards in quality and presentation.

Primo Print is happy to offer a wide selection of high-quality business cards, including styles with spot uv coating on business cards. We now offer custom design services for your business card, brochure, EDDM postcard and additional printed materials. With the right touch of spot UV printing, business cards are more likely to impress recipients and generate positive responses.

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