Find out how hang tags are the perfect way to showcase your company brand.

How to Elevate Your Brand With Hang Tags

Hang tags are the perfect way to showcase your company brand. Your hang tag serves as an opportunity for a customer to remember your brand.

Read on to learn more uses for hang tags, why your company needs them, and a product guide to walk you through available sizes and finishes.

What Are Hang Tags?

Hang tags are exactly what they sound like: a small tag that hangs from an item with info printed on one or both sides. They’re the tags that dangle from new clothing and tell you how much it costs and brand info. Sizes vary, but square or rectangle are the most common.

While retail hang tags are common, there are other ways to use hang tags for business or personal reasons.

Common (and Uncommon) Uses for Hang Tags

Hang tags aren’t just for clothes and sunglasses. Make your brand memorable by attaching a hang tag to anything you give or sell to a client.

Here are the ways you can use hang tags to elevate your brand.

Hang Tags for Clothing

The most popular use is hang tags for clothing. These are the calling cards of most retail brands, and often contain the same information as business cards. Since these get thrown away shortly after purchase, invest in a special finish or technique to get attention.

Retail Hang Tags

Any item sold online or in a brick and mortar business can benefit from a hang tag. As with hang tags for clothing, investing in a non-standard size and/or special finish is a great way to get attention since tags get thrown away before use.

Hang tags are available on any retail item, from jewelry to sunglasses to gift baskets. Get creative. Even if your item typically doesn’t include a tag, add one to grab a customer’s attention. That one small detail may steer them away from your competition.

Personalized Party or Wedding Favors

Throwing a special party or fundraiser? Add a hang tag to party favors to mark the occasion so everyone can remember how much fun they had. Hang tags are a great way to personalize wedding favors, too.

Custom Gift Tags

If your business gives lots of gifts, personalized hang tags add another dimension to your brand while showing how much you care. Common industries for this include hospitality and real estate.

What to Include On Your Hang Tag

The information you put on your hang tag depends on the purpose. More utilitarian tags will often include UPC codes and prices, but some tags are creative as the items they’re attached to. Special finishes like Spot UV and inline foil grab attention.

Here’s a list of info you may want to include on your tag:

  • Logo or brand name
  • Tagline
  • Website
  • Product information
  • Price
  • UPC Code
  • Contact information
  • Care instructions
  • Social media

Hang Tag Product Guide

Ready to print your hang tag? The following product guide walks you through the available sizes, paper stocks and finishes to help you get started.

Hang Tag Sizes

The size of your hang tag depends on two things: how big the item is and how much info you need to give your customers. Bigger isn’t always better, but consider your item’s shelf/rack placement and how visible the tag will be.

Primoprint offers a variety of sizes for your hang tag printing needs. Here are what’s currently available:

  • 1.5” x 3.5”
  • 2.5” x 2.5”
  • 2” x 2”
  • 2” x 3.5”
  • 2” x 4”
  • 2” x 6”

Hang Tag Stocks and Finishes

We’ve already mentioned that the best way for people to notice your hang tag is using special stocks and finishes.

Here’s what we currently offer in stocks and special finishes.

 

Silk Laminated

If you’re looking for extra protection from wear and water with a silky smooth feel, you’ll love silk laminated hang tags. Printed on 16PT C2S stock with a 1.5 mil silk lamination added to each side, making the total thickness 19PT.

If you’re looking for extra protection from wear and water with a silky smooth feel, you’ll love silk laminated hang tags.

Silk With Spot UV

If you’re looking for the luxury feel and protection of silk with details that pop, adding Spot UV gloss to elements of your hang tag will make it stand out among the masses.

Adding Spot UV gloss to elements of your hang tag will make it stand out among the masses.

Silk With Stamped Foil

Add some extra sparkle to your hang tags with stamped foil. Silk lamination provides the extra protection and smooth feel, while stamped foil gives it that extra shine that catches attention. Choose from one foil color on one or both sides. Foil colors available: soft pink, hot pink, silver, gold, red, blue, black, copper and green.

Add some extra sparkle to your hang tags with stamped foil. Foil colors available: soft pink, hot pink, silver, gold, red, blue, black, copper and green.

18PT C1S

For a shiny front with the ability to write on the back, 18PT C1S provide a sturdy tag that’s glossy on the front and uncoated on the back.

14PT Uncoated

For a basic utilitarian tag, 14PT Uncoated is the way to go. Easy to write on. Works great for prices and bar codes.

Matte

If you’re looking for protection without the glare of gloss, check out matte hang tags. Printed on 14 PT or 16PT C2S stock with a dull/matte finish. Matte finish provides extra protection without the harsh glare that often occurs on glossy tags.

Spot UV

Spot UV is an affordable option to make your design pop. Printed on 16PT C2S, UV coating is applied to areas you specify, creating a shine. Add it over your logo to make it stand out, or apply it in patterns to large areas of solid color to turn your hang tag into a conversation starter.

Velvet Laminated

Velvet laminated hang tags feel as good as they look. Our 19PT velvet laminated hang tags provide a velvety, smooth and rich texture.

Our 10PT velvet laminated hang tags provide a velvety, smooth and rich texture.

Glossy UV Coated

For a coated tag on a budget, our glossy UV coated hang tags are printed on a 16PT C2S stock and flooded with coating on the front only. Great for protecting your front design on a budget.

Inline Foil

Unlike stamped foil, where the color comes from the foil itself, inline foil uses ink to tint foil applied before printing. This creates seemingly unlimited metallic color combinations that add sparkle to your design.

18PT French Kraft

Our 22PT kraft paper stock is made from 30% recycled materials and has visible, subtle flecks which gives them a natural feel and organic appearance. Definitely the stock of choice among hipsters and the crafty. White ink printing available. Colors may appear different on this stock; white base coat printing recommended.

Show off your product with our Kraft Hang Tag. Our Kraft paper stock is made from 30% recycled materials

Pearl Metallic

Use pearl metallic stock create just the right amount of shimmer. The result is a shimmery, slightly metallic print that gets noticed. These are great for wedding favors and events.

14PT Natural

Our 14PT natural hang tags offer a light, natural and cream color with a smooth natural surface making them great for writing on. This paper stock is eco-friendly as they are made from 30% recycled materials.

22PT Gloss Laminated

For an extra sturdy option, check out the thickest hang tag available. The 22PT gloss laminated starts with a 16PT C2S stock, and then an extra thick 3 mil lamination is applied to both sides. This creates the sturdiest hang tag out there, with extra resistance to chipping and wear.

An extra thick 3 mil lamination is applied to both sides. This creates the sturdiest hang tag out there, with extra resistance to chipping and wear.

 

Want some assistance getting started? Our support team is happy to help you pick the best option for your brand.
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Also published on Medium.

Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.